lead-in reading strategy detailed-reading fast-reading discussion
TRANSCRIPT
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Lead-in
Reading strategy
Detailed-reading
Fast-reading
Discussion
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Lead-in1. Do you like advertisements?
2. Do you think there are too many of
them and that they are everywhere?
3. Do you think advertisements play an
important part in our lives? Why or
why not?
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4. Why do companies and organizations
advertise? What kind of things can be
advertised?
5. Can you give some examples of these
types of advertisements?
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Some advertisements are meant to sell
products or services, and some to make
people think about problems in society
or about people who need help.
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to sell productto sell service
to make people think about
people who need help
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Read the article quickly and answer.
1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.
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2. What does PSA stand for?
Public service advertisements.
3. What do PSAs aim to do?
They aim to teach us and help
us lead better lives.
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1. Most people are not aware of how
many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers
and on TV.
T
F
F
Read the article again and decide whether
the following sentences are true or false.
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4. PSAs and commercial ads use
some of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
6. An ad warning people against
smoking is an example of PSA.
T
F
T
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1. Where are advertisements usually
found?
They are usually found in newspapers
and magazine, on the Internet, radio
and television.
Read the article one more and find
answers to the following questions.
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2. What is the major distinction between
commercial advertisement and PSAs?
A commercial advertisement is one whic
h someone has paid for to advertise a pr
oduct or service, while a public service a
dvertisement is often run for free, and is
meant to educate people about health, sa
fety, or any other problem that affects p
ublic welfare.
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3. Why are some of the advertisements
clever according to the article?
Because even if an ad does not lie, it
does not mean it is altogether
innocent.
4. When did China begin a nationwide
public service advertising campaign?
China began the campaign in 1996.
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5. Why should we follow the advice in
PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in
PSAs, we can often learn a lot.
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Match the new words with their meaning
in Part D.
Answers:
1. _____ 2. ______ 3. ______ 4. ______
5. _____ 6. ______ 7. ______ 8. ______
h c b d
f g e a
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Read the e-mail in Part E and complete it.
Answers:
1. ______________ 2. ________________
3. ______________ 4. ________________
5. ______________ 6. ________________
7. ______________ 8. ________________
dealing with comments
promote fool
even if cheated
campaigns benefit
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• What is expository writing meant to do?
It is meant to introduce you to basic
information on a topic.
• What is its basic format?
Introduction of the subject, examples
and facts that develop or support the
details, conclusion.
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Work in pairs or groups. Fill in the blanks
according to the text (P2-3).
Types of adsSimilarities
Places found Methods used
Commercial
ads
PSAs
• newspapers, • magazines, • the Internet, • radio, • television
• clever language• attractive pictures
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Types of
ads
Differences
Purposes Validity
Commerci
al ads
PSAs
to promote a product or service
They are not altogether innocent.
to educate people about health, safety or any other problem that affects public welfare
They are helpful and we can learn a lot by following the advice they give.
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Types of
adsExamples
Commerci
al ads
PSAs
‘Bright-Teeth fights bad breath!’‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’
‘Yes to life, no to drugs’‘Knowledge changes life’‘Project Hope---- educating every child’‘When you smoke cigarettes, you are slowly killing yourself’
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1. Do you think young people are easily
persuaded by ads? Why or why not?
2. What is the best PSA you have ever
seen? Why do you think it is so good?
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3. Does advertising play a positive or
negative role in our daily life? List
your reasons and find supporting
examples for your opinion.
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Homework
• Do Parts A1 and A2 on Page 90
of the Workbook.
• Do Part A on Page 94 of the
Workbook.
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