About ChampionsWay & PerfectMIND

Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people

Headquarters in Vancouver, BC Office located in New Jersey

Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC

blog.championsway.com community.championway.com

Lead Generating On Auto Pilot

The Martial Arts Business

Question:

How do you get the numbers, TODAY?

Answer:

Social Media

Social Website

Mobile Site/SMSSEO

4 Take Aways

• 5 Ways of Getting leads• Identifying your target Market• Target Marketing Example• 5 Ways to set up your Lead Generation on

Auto Pilot

5 Ways of Getting Leads

Macro Sites

Domain

•Domain with town and program

•Turnersvillekickboxing.com

Strategy

•Content Driven

•Email Subscription

Expectations

•50 % conversion

•List Building

Content

•Key Word Rich

•Updated Weekly

No Link Strategy

•Call to actions

•Keep them on Your sites, not others

No Tracking

System

•Reports

•Google Analytics

Why They will die

Traffic Source

Kits and Online Courses

Front Desk

Tips

• Monthly Check in for email addresses• Use the Ipad• Birthday Parties• All events

QUESTION: Why should they give you their email?

Blog•Subscription•Call to Actions

SMS•Landing Page•QR Code

Social Platforms•Facebook•Twitter-Links to Blog

Free Bully Prevention Kit

Take Away-You will never build the numbers you want without a strategy and system that can mange your leads.

Take Away # 2- Target Marketing

Start with your major programs

The Average Person

The Failure Process

Lead is

Generated

Call

and LM

2 week Follow up

Process in done

Improving the Process

Lead is Generated

Call and LM

2 Week Follow up

Automation BeginsContent

Edu-sell

Convert/Increase %

10 Years ago….Every Seminar Said

Today

Take Away-Stop saying the leads are weak, and admit your strategy is broken.

Take Away #3-Target Marketing Example

Kickboxing-The Easiest Program to Get Leads

Macro Site

Website Header

Website Continued-No Fake Videos

Landing Pages for Each

Connected to Google Analytics

If it doesn’t make dollars it doesn’t make sense

Landing Page Link Distribution

Link Economy

Pictures and Videos Economy

The next big one

Redirect

Call to actions and links though out email campaigns

Text “SenseiNick” to 64842

Local Search

Blogging

Blogging 101

Top 5 Things to Remember

The Perfect Blog

Takeaway-No one cares about your products or services until they believe that you care about them

Take Away # 4

What you can automate and Why

Website Lead Capturing-It has to be

“You competitor is only one click away. Capture the lead the first and possibly the last time they check out your website”

Lead Notification

Campaign Management

How much time and money are you saving by asking your front desk person to Find, track and analyze the leads?

The Average Martial Arts School Follow up System

Call Lead/LM 1-2 Follow up calls

Email Blast about

something that has nothing to do with them

SMO Follow up System

Immediate Notification from which

campaign and where

After 7 Days-Auto email based on Criteria

Social Media/Free

Trial based on program

Students to Social Platforms

Auto Generated

EmailTemplate

Don’t have to make staff feel uncomfortable

Got Mobile Site/Forms/Campaigns?

Take Away-If you do not have 24/7 marketing automated you will never keep up with a competitor that does

Lets Review……

5 Ways to Generate LeadsMacro-

site

Ipad/Events

Kits and Online

Courses

In School

Links

Take Away-You will never build the numbers you want without a strategy and system that can mange your leads.

Take Away # 2- Target Marketing

Take Away-Stop saying the leads are weak, and admit your strategy is broken.

Take Away #3-Target Marketing Example

Takeaway-No one cares about your products or services until they believe that you care about them

Take Away # 4

What you can automate and Why

Take Away-If you do not have 24/7 marketing automated you will never keep up with a competitor that does

Questions?