le grand défi de la création d'entreprise elton-pickford 29 janvier 2014
DESCRIPTION
Présentation du Business Model Canvas lors du Grand défi de la création d'entreprise organisé par CCI de France, CCI Entreprendre en France au palais Brongniart.TRANSCRIPT
Business Model Canvas L’essayer c’est l’adopter
Présentation du Business Model Canvas
Peter Keates Président & co-fondateur
Elton-Pickford
en 1908 en 2013
Quel est le point commun entre ces deux personnes ?
Henry Ford Beyoncé
Comment peut-on créer un modèle économique à succès ?
Il faut un langage commun !
Un modèle économique (ou business model) décrit les principes selon lesquels une organisation crée, délivre et capture de la valeur.
Définition
Business Model
A. Osterwalder - Business Model nouvelle génération
Business Model Canvas
9 blocs pour décrire l’économie d’une entreprise
qui couvrent les 4 grandes dimensions d’une entreprise : clients, offre, infrastructure et viabilité financière
L’origine du Business Model CanvasThèse d’Alexander Osterwalder en 2004 (Business model ontology)
Ouvrage collectif et collaboratif : 470 co-auteurs
Démarche innovante :
Tarif pour participer : de 24$ à 243 $
Editeur : theHUB
+600.000 livres vendus
Segments de clientèle
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Proposition de valeur
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Canaux
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Relations avec le client
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Flux de revenus
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Ressources clés
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Activités clés
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Partenaires clés
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Structure de coût
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
Le Business Model Canvas
« Un langage pour décrire, visualiser, évaluer et transformer les Business Models »
Source : Livre Business Nouvelle Génération - Alexander Osterwalder & Yves Pigneur
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
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Le Business Model Canvas
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Des post-it pour décrire son business model
Annonceurs
Internautes
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clés
recherche gratuite
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Coûts plate-forme
Plate-forme de recherche
Gestion plate-forme,
gestion services,
extension périmètre
Propriétaires de contenu
monétisation du contenu
Fournisseur
Club
Internet
Merci
Elton-Pickford SAS 20 rue Cambon
75001 Paris - France www.elton-pickford.com Twitter : @eltonpickford
Peter Keates Président
[email protected] Mobile : +33 (0)6 24 39 32 21
Twitter : @peterkeates