ldecandidoportfolio2015

Lauren DeCandido

Conceptor Extraodinaire & Copywriter with Flair

Lauren DeCandido

Adventures in Idealand

Once upon a t ime there was a girl named Lauren. Conceptor extraordinaire and a Copywriter with f lair,

she grew up in the small town of Bryn Mawr, Pa.Then attended school at Syracuse University, “Go Orange!” she would say.

Of f to the Big Apple she f lew, where she took a big bite! The city that never sleeps was the loveliest si te.

She met pr ince charming and t ied the knot, They saw Par is, I taly and Ireland and did quite a lot .

Now they are a family with Serena, their baby girl .Sett led in Stamford, l iving each great day to the ful lest as i t unfurls.

Here you’l l discover the ideas Lauren created along the way,as she continues to make br il l iant things happen, near and far,

to present day.

L a u r e n D e C a n d i d o |Evolut ion Fresh Ais le Signage

Evolution Fresh Grocery and Natural Channel (Shelftalk Version 01)

Experience Nature

never heated

in pure form

SmartSource Shelftalk

SM XX-XX XXXXXX

Experience Nature

never heated

in pure form



SM XX-XX XXXXXX



SM XX-XX XXXXXX

L a u r e n D e C a n d i d o |Evolut ion Fresh Hot Yoga Promotion

Evolution Fresh Experimental Execution (Neck Hanger V2)

breathe in the heat.

with cold-pressed.

Bring this into any Breathe Hot Yoga Studio and take

EXPIRES 6/1/2013

Visit breathhotyoga.com for studio locations and class schedules.

$5 Off any classOne voucher per customer, per transaction.

© 2013 Evolution Fresh Inc. All rights reserved.

$ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS

Nature knows best. That’s why we don’t heat it.

cold-pressednever heat pasteurized

ElastiTag® Pat. 7281345, 7640687



with cold-pressed.


EXPIRES 6/1/2013







ElastiTag® Pat. 7281345, 7640687



with cold-pressed.


EXPIRES 6/1/2013







ElastiTag® Pat. 7281345, 7640687

L a u r e n D e C a n d i d o |Evolut ion Fresh Brand Planning Communicat ion

5/13/2013

1

L a u r e n D e C a n d i d o |Target Starbucks Anniversar y Ad

We love growing with you.

Happy 50th anniversary, from your friends at Starbucks®.

Target opens its 1,000th store

Target exceeds $50 billion in annual sales

Target becomes the first USDA certified organic product retailer

Target expands into Canada

Target expands fresh food offerings nationwide

Starbucks introduces DoubleShot® expresso and Frappuccino®

Starbucks card launches

Starbucks establishes a social media presence

Starbucks becomes the world’s largest buyer of Fair Trade Certified™ Coffee

Starbucks launches Free

WiFi in all cafés

2001

01

02

05

06

08

09

09

10

11Target opens first location in Roseville, MN

The Bullseye logo designis revamped

First $1 billion in annual sales

First Starbucks opens in Seattle’s Pike Place Market

79

6268

71

Target unveils brand promise, Expect More. Pay Less.®

An English Bull Terrier named Arielle, appears in his first

television commercial.

First international Starbucks opens in Vancouver

Updated logo focuses on the Siren’s Face

Starbucks introduces kiosks and drive-throughs

Packaged coffee is introduced in the

United States

8792

96

99

94

99

19

To old friends doing new things.

1962

1962

1968

19681971

1992

19941996

1999

2001

2006

2009

2012

1971

1992

1999

2001

1994

2006

2009

1996

Target’s first grand opening is Roseville, MN

Target becomes the first USDA certified organic product retailer

Target unveils brand promoise, Expect more. Pay Less.®

Starbucks opens first store in Pike’s Place Market in Seattle, WA

Starbucks introduces kiosks and drive-throughs

Starbucks becomes the world’s largest buyer of Fair Trade Certified™ Coffee

Starbucks introduces packaged coffee in the United States

Target opens its 1,000th store

The Bullseye logo design is revamped

The new Starbucks logo focuses on the Siren’s Face

Happy 50th anniversary Target.

L a u r e n D e C a n d i d o |”People Makes I t Real” Shopper 360 Kick Off

Are you ready for a morepersonal relationship

with your favorite celebrities?

Get closer.

Are you ready for a more personal relationshipwith your favorite celebrities?

Get closer.

Are you ready for a more personal relationship with your favorite celebrities?Get closer.

L a u r e n D e C a n d i d o |Post I t ! 360 Campaign

Direct Mai l

Banner Ad Key Visual / Concept

Social Media

Signage at Shelf

L a u r e n D e C a n d i d o |Crest Enamel Shield Magazine Ad & Web Banner Ads

L a u r e n D e C a n d i d o |Sparkle Walmar t A l l You Ad

when you purchase any ONE (1) package of Sparkle®

Paper Towels, 8 Roll or larger.

CONSUMER: Redeemable only by purchasing the specific brand and size. Void if reproduced, purchased, transferred or where prohibited, taxed or restricted by law. Any other use constitutes fraud. Consumer pays sales tax. LIMIT ONE COUPON PER ITEM PURCHASED. RETAILER: Mail to: Georgia-Pacific Consumer Products LP, CMS, Dept. 30400, 1 Fawcett Drive, Del Rio, TX 78840 to signify your compliance with our Coupon Redemption Policy and to be reimbursed for the face value, plus 8¢ handling. Good only in the USA. Cash value .001¢. ©2013 Georgia-Pacific Consumer Products LP. All rights reserved. Sparkle, Sparkle & House logo, Thirst Pockets, Big Circle Emboss, and the Georgia-Pacific logo are trademarks owned by or licensed to Georgia-Pacific Consumer Products LP.

Available at your local

SupercenterMANUFACTURER’S COUPON EXPIRES 12/31/2013MANUFACTURER’S COUPON EXPIRES 12/31/2013

©2013 Georgia-Pacific Consumer Products LP. All rights reserved. All trademarks owned by or licensed to Georgia-Pacific Consumer Products LP.

L a u r e n D e C a n d i d o |Glade FSI and Direct Mail

Cashmere Woods

Look for these scents in the Specialty Fragrance section of the Air Freshener aisle.

©2010 S.C. Johnson & Son, Inc. All Rights Reserved.

Accentuate yourautumn with theselimited-editionfragrances.

Visit target.com/coupons

for savings on Fall Seasonal Fragrances.

Available at Target®

This inviting scent captures the sensation of being

warmed by a cozy fire after a long autumn walk.

Country Spice ®

Experience the seasonal scent of pumpkin pie spiced with a sprinkling of nutmeg

and cinnamon.

®

L a u r e n D e C a n d i d o |Seatt le ’s Best Cof fee Target Inser t

SBC Publix All The Trimmings Ad (Version 02)

BARCODE

MANUFACTURER’S COUPON EXPIRATION DATE: XX/XX/XXREDEEMABLE AT PUBLIX STORES ONLY

Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus 8¢ handling provided it is redeemed by a consumer at the time of purchase for the 8¢ handling provided it is redeemed by a consumer at the time of purchase for the brand specifi ed. Coupon not properly redeemed will be void and held. Do not double. Reproduction of this coupon is expressly prohibited. Any other use constitutes fraud. Mail to: Seattle’s Best Coffee, PO Box 880212, El Paso, TX 88588-0212. Cash value .001¢. Void where taxed or restricted. Limit one coupon per item purchased.

SBC Publix All The Trimmings Ad (Version 03)

BARCODE

MANUFACTURER’S COUPON EXPIRATION DATE: XX/XX/XXREDEEMABLE AT PUBLIX STORES ONLY

Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus 8¢ handling provided it is redeemed by a consumer at the time of purchase for the 8¢ handling provided it is redeemed by a consumer at the time of purchase for the brand specifi ed. Coupon not properly redeemed will be void and held. Do not double. Reproduction of this coupon is expressly prohibited. Any other use constitutes fraud. Mail to: Seattle’s Best Coffee, PO Box 880212, El Paso, TX 88588-0212. Cash value .001¢. Void where taxed or restricted. Limit one coupon per item purchased.

L a u r e n D e C a n d i d o |Starbucks Costco Connect ion Ad

Say hello to mellow. Indulge in bold.

New

New Starbucks Veranda Blend.™ Whether you prefer a lighter body or more robust flavors, we have the Roast You Love Most.

Light, approachable roast is perfect for summer.

Now available at Costco.® © 2012 Starbucks Coffee Company. All rights reserved.

L a u r e n D e C a n d i d o |Texas HEB Ad

STB-12-099 HEB RG Texas Life Ad (Version 3)

© 2

012

Star

buck

s C

offe

e C

ompa

ny. A

ll rig

hts

rese

rved

.

Ease into the morning rush

Starbucks Blonde® Roast Our lighter, less intense roast. Now available at H-E-B.

Pair with your favorite H-E-B bakery item for the perfect start to your morning.

STB-12-099 HEB RG Texas Life Ad (Version 1)

Make today a mellow day

Start the morning deliciously by pairing with your favorite H-E-B bakery item.

Now Available at

Starbucks Blonde® Roast

© 2012 Starbucks Coffee Company. All rights reserved.

L a u r e n D e C a n d i d o |Starbucks Reebok Doubleshot Mai ler

POWER UP AND DOUBLE DOWN.

S AV I N G S I N S I D E

© 2013 North American Coffee Partnership.

OUTSIDE

MANUFACTURER’S COUPON EXPIRES XX/XX/XX

Purchase any ONE (1) Starbucks Doubleshot® 15 oz. can, and get ONE (1) FREE

at participating retailers. (Up to $X.XX Value)

BUY ONE, SHARE ONE

CONSUMER: Only one coupon per purchase. You pay sales tax and/or deposit charge, where applicable. Coupon may not be assigned, transferred or reproduced. Any other use constitutes fraud. Cash value 1/100¢. RETAILER: We will reimburse you for the face value plus 8¢ handling if you and the consumer have complied with our Coupon Redemption Policy available at the redemption address. Mail coupons to: NORTH AMERICAN COFFEE PARTNERSHIP c/o PCC, CMS Dept. 12000, 1 Fawcett Drive, Del Rio, TX 78840. Coupon Expires: 9/30/13. Offer must be redeemed at time of purchase. Starbucks, the Starbucks logo and Starbucks Doubleshot® Espresso are trademarks or registered trademarks of Starbucks Corporation. © 2013 North American Coffee Partnership. All rights reserved. Not redeemable at Starbucks Coffee retail stores.

is a powerful mix of espresso, B vitamins, guarana and ginseng. Just pick your favorite flavor and power through your day.

#STARBUCKSDOUBLESHOT

INSIDE

L a u r e n D e C a n d i d o |Midwest Dairy Stanchion Sign and Reusable Bag

FOR REFERENCEREPRESENTS WHITE

I got it from local dairy farmers to keep my dairy

fresh and wholesome

INT_104565_8469

X

M000%

11”w x 13”h.000”.000”

00

PMS 183, PMS 290, PMS 123, WHITE

00INT_104565_8469_MDA_FINAL_BAG_Front

XX

From our family farm to your family fridge.From our family farm to your family fridge.

Now when you spend $15 on farm fresh milk, cheese, or yogurt, we’ll

Thank You with this Free Insulated Dairy Bag to keep your dairy staying fresh all the way to your fridge.

KEEP YOUR

DAIRYBELOW 40°

L a u r e n D e C a n d i d o |Mar t in i Rossi Highl ight the Night 360

INT_104784_13356

X

3100%

3”w x 5”h.000”.000”

00C M Y KPMS XXX or NA

00

INT_104784_13356_MART_Highlight_Bro.ai

Kathy OlivieraLinda Cicero

12.14.2010 | round #1 | Tip Brochure | feedback due: 12.15.10

INT_104784_13356

X

2100%

2.5”w x 8”h.000”.000”


00

INT_104784_13356_MART_HIGHLTNckr_Rnd2.ai


12.14.2010 | round #1 | Highlight Your Night Necker | feedback due: 12.15.10

$3 Off COSMETICS

When you buy ONE (1) Martini & Rossi Asti. See back for details. Good while supplies last.

H I G H L I G H TY O U R N I G H T

$3 Off COSMETICS

When you buy ONE (1) Martini & Rossi Asti

0 0 0 0 0 0 0 0 0 0 0 0

Consumer: Limit one coupon per purchase on product specified. Void if reproduced, transferred, used to purchase products for resale or where prohibited/regulated by law. Consumer pays sales tax. Redeemable at participating retail stores. Valid only in the US. Retailer: Bacardi, P.O. Box XXXXX, El Paso, TX XXXX-XXXX will reimburse the face value of this coupon, plus 8¢, if submitted in compliance with our redemption policy, available upon request. Cash value 1/100th of 1¢. Any use of this coupon not specified herein constitutes fraud. Expiration date X/XX/XX. ©2011 Bacardi INT 104784

M A N U F A C T U R E R ’ S C O U P O N E X P I R E S X X / X X / X X

PURE JOY FROM ITALY

B A C KF R O N T

INT_104784_13356

X

2100%

2.5”w x 8”h.000”.000”


00

INT_104784_13356_MART_HIGHLTNckr_Rnd2.ai


12.14.2010 | round #1 | Highlight Your Night Necker | feedback due: 12.15.10

$3 Off COSMETICS

When you buy ONE (1) Martini & Rossi Asti. See back for details. Good while supplies last.

H I G H L I G H TY O U R N I G H T

$3 Off COSMETICS

When you buy ONE (1) Martini & Rossi Asti

0 0 0 0 0 0 0 0 0 0 0 0

Consumer: Limit one coupon per purchase on product specified. Void if reproduced, transferred, used to purchase products for resale or where prohibited/regulated by law. Consumer pays sales tax. Redeemable at participating retail stores. Valid only in the US. Retailer: Bacardi, P.O. Box XXXXX, El Paso, TX XXXX-XXXX will reimburse the face value of this coupon, plus 8¢, if submitted in compliance with our redemption policy, available upon request. Cash value 1/100th of 1¢. Any use of this coupon not specified herein constitutes fraud. Expiration date X/XX/XX. ©2011 Bacardi INT 104784

M A N U F A C T U R E R ’ S C O U P O N E X P I R E S X X / X X / X X

PURE JOY FROM ITALY

B A C KF R O N T

INT_104784_13356

X

3000%

10”w x 12”h.000”.000”


00

INT_104784_13356_MART_Highlight_EBCC.ai


12.14.2010 | round #1 | Easel Card | feedback due: 12.15.10

When you buy ONE (1) Martini & Rossi Asti. See specially marked bottles for details. Good while supplies last.

$3.00 Off COSMETICS

Cheers to a classy girl’s night in. Dress up, catch

up and light up the evening with Martini & Rossi.

Tips on how to make your night a memorable one.

Display and Take One Catal inaNecker Tip Guide

L a u r e n D e C a n d i d o |Unilever Universe Event (Graphic Design USA Award 2011)

Unilever. Shaping the future.

In this room theme, we would create a ŐĂůĂĐƟĐͲĨŽĐƵƐ�ĚĞƐŝŐŶ͕�ƵƟůŝǌŝŶŐ�ǁŚŝƚĞ�ĚƌĂƉĞƌŝĞƐ�ƚŽ�ĐŽǀĞƌ�ƚŚĞ�ǁĂůůƐ�ǁŝƚŚ�ƐŵĂůů�ďůƵĞͲƚŽŶĞĚ�ůŝŐŚƚƐ�ƉůĂĐĞĚ�behind the fabric to give the suggested appearance of stars, planets etc. The focal point of ƚŚĞ�ƌŽŽŵ�ǁŽƵůĚ�ďĞ�Ă�ĚǇŶĂŵŝĐ�ϯͲ��ĐĞŝůŝŶŐ�centerpiece, featuring intermingling shapes of globes, stars and the Unilever Vitality logo at the heart of it all. We would bring in white furniture ǁŝƚŚ�ƐŝůǀĞƌͲƚŽŶĞĚ�ĂĐĐĞŶƚƐ͕�ĂŶĚ�Ă�ǁŚŝƚĞ͕�ďŽĂƌĚͲƐƚǇůĞĚ�ƚĂďůĞ�ǁŝƚŚ�ƚǁĞŶƚǇ�ĐŚĂŝƌƐ�ƚŽ�accommodate our visitors. This will give the space Ă�ĨƵƚƵƌŝƐƟĐ͕�ǇĞƚ�ĨƵŶĐƟŽŶĂů͕�ĂƉƉĞĂƌĂŶĐĞ͘��ƉĂƐƐƉŽƌƚͬƟĐŬĞƚ�ǁŽƵůĚ�ďĞ�ĚŝƐƚƌŝďƵƚĞĚ�ǁŝƚŚ�ĂŶ�ŝƟŶĞƌĂƌǇ�ŽĨ�ϯ�ǌŽŶĞ�ƐƚĂƟŽŶƐ�ŽƵƌ�ŐƵĞƐƚƐ�ǁŽƵůĚ�ďĞ�ǀŝƐŝƟŶŐ�ŽŶ�ƚŚĞŝƌ�ǀŽǇĂŐĞ�ŝŶƚŽ�ƚŚĞ�ĨƵƚƵƌĞ͘

Where wil l her story take her next? See what she can do for you in the

next chapter.

L a u r e n D e C a n d i d o C o n c e p t o r E x t r a o d i n a i r e & C o p y w r i t e r w i t h F l a i rL a u r e n . D e C a n d i d o @ g m a i l . c o m ( C ) 1 + 6 1 0 + 6 3 9 + 4 111

ldecandidoportfolio2015

Documents

yoga class nature

class schedules

u r e n d e c

hot yoga studio

studio locations

canada target

frappuccino starbucks

annual sales target