ldb_experience.lab brogan&hodson_04
TRANSCRIPT
How to find and evaluate good bloggers
What we will cover today
• A sea of travel bloggers but where are the good ones?
• Trust your gut: qualitative analysis • Looking at the numbers: quantitative
analysis and how blogs inflate numbers • How the Professional Travel Bloggers
Association (PTBA) can help you
Qualitative Analysis • Design • Self-hosted • Niche • Age of site • Frequency of posting • Appropriate content • Photo vs. video vs. text • Informational vs. narrative • Comments and interaction with readers
Social Media
• Numbers alone are NOT the key
– What social media platforms do they use – Who are their followers – Are they contributing regularly – Are people interacting – is there
conversation or just broadcasting?
Facebook interaction
Twitter interaction
Navigating Quantitative Analytics
The Standard: Google Analytics
Before working with a blogger ask
• Statistics – Who reads them?
• Demographics now on Google Analytics
– Google Analytics only
• References of people they have worked with in the past
• Example of previous press trip posts, photos, or videos