AIESEC in University of Malaya Information Booklet Term 2013/2014

ABOUT US

History of AIESEC

World War 2 (1939-1945)

One of the worst conflicts the world has ever seen

resulted in global devastation.

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The entire generation of young leaders was either

missing or dead.

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A new generation of young leaders would have to

emerge from the universities with the

responsibility of rebuilding their countries.

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In September 1946, students from 9 universities and

6 countries came together to build a new

cooperation and to prevent another world war

from occurring.

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Thus, AIESEC is formed!

AIESEC in Number

Over 64 years of experience since 1948

Presented in 2, 100 Universities over 124 countries and territories

Empowering 86, 000 members in the network

Providing 20, 000 international experiences and 24, 000 leadership roles

Working with 8, 000 Partners

Organizing 500 Conferences annually

Connecting 1,000,000 Alumni

WHO WE ARE

• AIESEC is a global, non-political, independent, not-for-profit organization run by students

and recent graduates of institutions of higher education.

• Its members are interested in world issues, leadership and management.

• AIESEC does not discriminate on the basis of race, colour, gender, sexual orientation, creed,

religion, national, ethnic or social origin.

WHAT MAKES US DISTINCT FROM OTHERS?

What We Envision? Peace and fulfillment of humankind's potential

Our Impact Our international platform enables young people to explore and develop their leadership potential

for them to have a positive impact in society.

The Way We Do It AIESEC provides its members with an integrated development experience comprised of leadership

opportunities, international internships and participation in a global learning environment.

OUR VISION

OUR VALUES

Our Values define the acceptable standards which govern our members within our

global network and support us in pursuing our ideals.

OUR FOUR PROGRAMMES

TEAM MEMBER PROGRAMME (TMP)

What can you gain?

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DEPARTMENTS

YOUTH DEVELOPMENT (YD)

MARKETING &

COMMUNICATIONS

(MARCOMM)

A functional department in AIESEC in charge of sending out

local talents to other countries for various community projects.

What do we do?

• Exchange Recruitment, Review Board, Outgoing Preparation, Matching, Reintegration

What can you learn in YD?

• Product positioning and Sales skill

• Interview assessment

• Event management

• People management

• Creativity and Innovation

A functional department that sets the AIESEC brand

in the market and helps AIESEC programmes to

penetrate the market. We support other departments

in their processes. We also ensure and maintain the

brand positioning of AIESEC.

What do we do?

• Brand awareness and

management

• Market segmentation

• Designing and innovation

• Relationship management

with stakeholders

What can you learn in

MarComm?

• Marketing strategies &

analysis

• Branding knowledge

• Communication skills

• Designing skills