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IDEAS AND INSPIRATION FOR YOUR PLACE IN THE COUNTRY
2015 MEDIA KIT
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
Living the Country Life reaches a unique audience who enjoy living in the country for
pleasure. Living the Country Life engages the rural lifestyle market by providing timely,
useful and entertaining information filled with real stories, useful tips, rich photography,
and much more.
AUDIENCE SUMMARY:
o Median HHI: $85,728
o Property size: Median 11 acres; Average 246 acres
o Average age: 48
o Animal ownership:
• 75% dogs
• 70% cats
• 34% chickens
• 29% cattle
• 25% horses
• 20% other
o Product ownership:
• 88% garden tractor/riding lawnmower
• 86% outdoor power equipment
• 80% truck
• 77% outbuildings
• 49% utility tractor 20- to 49-hp.
• 41% ATV/UTV
• 31% livestock trailer
o DIY projects:
• 83% vegetable garden
• 82% flower garden
• 70% landscaping
• 51% planting trees
• 38% fencing
• 35% building/construction
o Tech-savvy:
• 95% use Internet at least once a day
• 95% have high-speed Internet
• 72% use social media
• 70% currently own or plan to buy a smartphone
• 69% currently own or plan to buy a tablet
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
MAGAZINE Total Circulation
Readers per copy
Total readers per issue
200,000
3.8
760,000
RADIO Stations
States
Weekly listeners
300+
38
1.9 million
DIGITAL Average monthly page views (July 2013-June 2014)
Average monthly unique visitors (July 2013-June 2014)
1,121,599
256,649
NEWSLETTERS Weekly Enews total Opt Ins
Special offers total Opt Ins
37,000
24,000
SOCIAL MEDIA Facebook, Twitter, Pinterest, Instagram followers 150,000
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
LIVING THE COUNTRY LIFE MAGAZINE
Ideas and inspiration for your place in the country
Publish 4 times per year:
o Early Spring (March), Spring (May), Summer (July), Fall (September)
Circulation: 200,000 - 760,000 readers (3.8 readers per copy)
Issue Ad Close Materials Due Date Mail Date
Early Spring 2015 1/16/2015 1/23/2015 3/12/2015
Spring 2015 3/20/2015 3/27/2015 5/14/2015
Summer 2015 5/15/2015 5/22/2015 7/16/2015
Fall 2015 7/31/2015 8/7/2015 9/17/2015
Covers: 2, 3 & 4 Spread Page 2/3
Page
1/2
Page
1/3
Page
$17,047 $32,774 $16,387 $12,290 $9,832 $6,987
Publishing Calendar
Publishing Rates 4 color
MAGAZINE
Early Spring Spring Summer Fall
Cashmere goats Chicken coops Goat milk Heritage pigs
Shop Ideas Great gardening
ideas
Mulch and compost
tips
Nut trees
Organic honey Starting an orchard Hoop beef barns Barn home
Serama chickens Building a cabin Outdoor recreational
ideas
Great gourds
Zero turn mowers Hay equipment
trends
What’s new: ATVs and
UTVs
Machinery Insider:
Resale values
Editorial Calendar * * content may be subject to change
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
LIVING THE COUNTRY LIFE MAGAZINE CIRCULATION
Nielsen county code
A 16%
B 26%
C 20%
D 38%
MAGAZINE
300+ Radio Affiliates in 38 states
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
LIVING THE COUNTRY LIFE RADIO NETWORK
Living the Country Life Radio is one of the largest rural radio networks -- an
efficient and effective buy to reach rural America. Our syndicated program
connects you with our audience during their morning and afternoon
commutes. The highly educational and entertaining program covers a wide
variety of timely and informative topics.
Reaching an estimated 1.9 million listeners per week
o 300+ Radio Affiliates in 38 states
o Airs twice per day - morning and afternoon drive time, Monday – Friday
o 3.5 minute or 2 minute tune-in show (show format decided by affiliate)
o Samples available at livingthecountrylife.com/radio
o Available lengths:
• :60 commercial
• :30 commercial
o Living the Country Life content includes:
• machinery/equipment
• animals/livestock
• garden/landscape
• home/property improvement tips
• food/recreation
o Ratecard:
• $3,000 per :30 spot
• $6,000 per :60 spot
AFFILIATE FORMAT
COUNTRY/CLASSIC COUNTRY
BUSINESS/FARM/NEWS/TALK
CLASSIC/OLDIES/NOSTALGIA
ADULT CONTEMPORARY/VARIETY
RELIGIOUS/OTHER
53%
18%
14%
9%
6%
RADIO
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
DIGITAL HIGHLIGHTS – livingthecountrylife.com
Living the Country Life Digital is a comprehensive resource for small farm and acreage
owners. People trust livingthecountrylife.com for information related to their animals,
gardens, machinery, power equipment, pastures, ponds and buildings. Responsive
technology empowers our audience to access content on any device and allows
advertisers to build multi-device digital campaigns.
Average Monthly Page Views Monthly Unique Visitors
July 2013-June 2014 1,121,599 256,649
Our digital properties can be
customized to accomplish a specific
marketing goal or packaged as part of a
multi-media campaign.
Desktop Display Units:
o 728x90: $45 CPM
o 300x250: $50 CPM
o 300x600: $55 CPM
o Custom content
o Native advertising
Retargeting, Geo-targeting available
and behavioral targeting (beta)
available
Mobile Display Units:
o Banner (320x50): $65 CPM
o Expandable (300x50 to 300x250: $85
o Page Takeover (300x250): $80
o Interstitial (320x360): $85
o In Banner Video (320x75): $100
o Video Interstitial (full screen): $120
DIGITAL
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
LIVING THE COUNTRY LIFE
ENEWSLETTER
Enewsletter creative units
o Enews:
• 728x90: $3,500
• 300x250: $3,000
o Special Offers Enewsletter:
• 100% sponsor content sent to opt-in list
(24,000): $4,000
o Targeted email blast:
• 100% sponsor content
• Uses Meredith database to pinpoint
prospects
• Contact Account Executive for pricing
MAGAZINE
RADIO
DIGITAL
VIDEO
CUSTOM SOLUTIONS
LIVING THE COUNTRY LIFE
VIDEOVideo is a great way to communicate with the rural lifestyle audience as
they learn about running their small farm or acreage. Let Living the
Country Life prepare a custom video solution for you using our content
and video expertise. Both TV and digital syndication are available.
DATABASEFor over 100 years, Meredith brands have been a trusted source of
information. Our 85 million-consumer database now has over 4,000 data
variables (averaging 800+ per consumer) covering a wide range of
demographics. Now available: Opt-in email addresses on over 37
million Meredith Consumers.
CUSTOM-MARKETING SOLUTIONSHarness the deep content wells of Meredith Corporation’s brands to
create custom solutions for your brand in print, video, digital, database,
experiential, and broadcast.
RESEARCHTap into our proprietary online rural lifestyle research panel. Custom
exclusive surveys are available in limited numbers.
CUSTOM
SOLUTIONS
IDEAS AND INSPIRATION FOR YOUR PLACE IN THE COUNTRY
Living the Country Life
1716 Locust St.
Des Moines, IA 50309
FOR MORE
INFORMATION
Contact your Meredith Agrimedia
Account Executive
or Josh Riessen
National Account Manager
[email protected] or 866-881-3080