lbma presentation - lss 2012
DESCRIPTION
Presentation delivered by Asif Khan at the Local Social Summit 2012 in London.TRANSCRIPT
@AsifRKhan @TheLBMA
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of: PEOPLE, PLACES & MEDIA
Formed in 2010, 550+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
WHAT IS A PLACE ?
Total of: 102 000 000 Places Accessed by: 231 000 000 Users Resulting in : 1 300 000 000 impressions annually
Source: The LBMA
Total of: 2 430 000 000 Places Accessed by: 1 100 000 000 Users Resulting in : 27 700 000 000 impressions annually
350 000 WiFi Hotspots 1 500 000 Billboards 6 000 000 Digital Screens 2 300 000 000 TV Sets
Source: The LBMA
Total of: 53 630 000 000 Places Accessed by: 4 000 000 000 Users Resulting in : 110 000 000 000 impressions annually
350 000 WiFi Hotspots 1 500 000 Billboards 6 000 000 Digital Screens 2 300 000 000 TV Sets
1 200 000 000 Vehicles 6 000 000 000 Mobile Phones 44 000 000 000 App Downloads
Source: The LBMA
The challenge for marketers
Location of the phone
Location of the screen
Location of the phone
Location of the screen
Location of the phone
Location of home. Location of nearest store. Location of alternative stores. Location of products. Location of competitor’s products. Location of friends. Location of everything
1. Payments + Augmented Reality
2. What Is A Location?
STARHUB MUSICAL FITTING ROOMS http://www.youtube.com/watch?v=IJkRtnfNCo4
3. When Location Benefits All
4. Not Just Gamification Anymore
5. Taking The Store To The People
91% of people said they were positive about receiving 3rd
party messages via O2
95% of all SMS messages are read within 3 minutes
6. The Re-Emergence Of SMS
7. Content Is King, But Context Is The Advisor
8. Connect Media Together
9. The Re-Invention of Search
10. Bridging Social & Location
11. Creating Memorable Experiences
EMART SHAWDOW QR CODE http://www.youtube.com/watch?v=Z0Npq6Hgp2M
12. Location is About Data
Key Takeaways “A place is wherever you are right now”
“It’s not only about hyper-local, but really about hyper-relevance”
“LBM is not only about mobile, but the integration of media around places”