1. The 7 Essential Laws of Marketing
How to get and keep loyal, profitablecustomers regardless of price

2. My Marketing
Whats missing from your marketing experience?
3. Is Your Marketing a Money Making Machine or a Money Taking Machine?
4. What should I DO?
My Marketings NOT Working
5. STOP Fixing a PULLING
marketing problem by
PUSHING a sales solution
6. Focus on what your customer WANTS and not your product or service.
7. The Marketing Process
Sales is a distribution function its where they give you money
8. The 7 Laws of Effective Marketing
Law of Mindset We all get what we think and say we will get.
Law of Uniqueness Pick a competitive advantage and own it.
Law of Longing - We buy wants and not needs
Law of Likability Ideal customers are loyal and profitable
Law of Appreciation - Customers dont buy products or services they buy offers with value
Law of Visceral Triggers - People Move on Pain and Stay for Pleasure
Law of Distinction - When customers focus on price, they dont know why to choose you.
9. #1 LAW OF MINDSETWe all get exactly what we think and say that we will get.
10. #2 LAW OF UNIQUENESSPick a competitive advantage and own it!
11. #3 LAW OF LONGINGPeople buy wants and not needs.
YUM!
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12. #4 LAW OF LIKABILITY Ideal customers are loyal and profitable.
13. #5 LAW OF APPRECIATIONCustomers dont buy products and services they buy offers with value.
14. #6 LAW OF VISCERAL TRIGGERSPeople move on pain and stay for pleasure.
15. #7 LAW OF DISTINCTIONIf your customers are focused on price they have NO IDEA why to choose YOU.
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16. Your Turn to Build A Marketing Machine!