lawlytics 4th tuesday legal marketing update for may 2016
TRANSCRIPT
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4th Tuesdays: A Legal Marketing Update For
Lawyers(May 2016 Session)
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Introduction
Victoria Blute
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LawLytics Community Manager
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Panelists:
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Attorney & LawLytics CEO LawLytics Sr. Marketing Strategist
Dan Jaffe Larry Bodine
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Dan Jaffe, Attorney & LawLytics CEO
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● J.D. - 1998● Admitted in WA & AZ● 10 years in private law practice● Built practices in Seattle & Phoenix● 100+ jury trials to verdict● Co-founded LawLytics in 2011● + 7 years in legal technology
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Larry Bodine, Attorney & Senior Legal Marketing Strategist
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● Admitted in WI in 1981● Editor, The National Trial Lawyers &
Mass Tort Nexus● Former editor of Lawyers.com & The
ABA Journal● Former director of marketing, Sidley
Law Firm● Legal marketing blogger
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About Our May 2016 Session
● Are you a “Super Lawyer”?
● How super is your marketing control?
● Long tail search
● The sunk cost fallacy & your law firm’s website
● How to switch website companies safely
● Consolidating multiple websites/blogs
● Why your website needs a built-in blog
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Accolade Advertising
Are you a “Super Lawyer”?
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So you’re “super”...
But are you in control of your messaging?
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Long Tail Search
What is long tail search?
How does it affect your law firm’s website and business?
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Long Tail Search For Attorneys
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The Sunk Cost Fallacy & Your Law Firm’s Website
Can a once-great website be saved?
When is it time to start a new one?
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Changing Website Companies
How to seamlessly transition with minimal stress…
Webinar: June 8, 2016 @ 10 AM PDT
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Consolidating Multiple Websites/Blogs
When should you have more than one?
When should you consolidate them?
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Built-In Blogs
The benefits of having an integrated blog on your law firm website...