law firm web site
DESCRIPTION
Law Firm Web Site. Ferdian Jap Law Practice Management Professor Bassett Stetson University College of Law. Problem Summary. Stagnant Web Site No Updates No Client Interaction No Content Only Holiday Cards. Steps to Success. Identify and point out problems - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/1.jpg)
Ferdian Jap Law Practice Management
Professor Bassett
Stetson University College of Law
Law Firm Web Site
![Page 2: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/2.jpg)
• Stagnant Web Site • No Updates • No Client Interaction • No Content • Only Holiday Cards
Problem Summary
![Page 3: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/3.jpg)
• Identify and point out problems• Old information on page • # of Visits • Analytics • Alexa Analysis• Propose Solutions • Finances/Budgets• Proposals • Marketing Plan
Steps to Success
![Page 4: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/4.jpg)
• Alexa Analysis www.alexa.comProblem
![Page 5: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/5.jpg)
• Alexa Analysis Problem
![Page 6: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/6.jpg)
• Proposals• Marketing Firm ~> Branding • Logo, Website, and Marketing Plan • Customized websites and branding: $5,000
and up • Template website: $500 and up
Solution
![Page 7: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/7.jpg)
• Proposals• www.orangelab.in
Solution
![Page 8: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/8.jpg)
• Finances• 5 Partners = $2,000 per partner • $10,000 total for contingencies +
Marketing campaign • Backup plan = $500 per partner• India company • B2B Trade• Sponsorship/Mention
Solution
![Page 9: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/9.jpg)
• The Plan • New Brand• Logo – movement towards flat
Solution
![Page 10: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/10.jpg)
• The Plan • New Website • Shareable – Social Networking• Not too Creative • Not too much info/buried info• Follow-ability – RSS Feeds, Emails,
text• Links to others (attorney profiles)
Solution
![Page 11: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/11.jpg)
Solution
![Page 12: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/12.jpg)
• The Plan • Others• Social Networks• Blog• Videos• PR – Media releases • Event Sponsorships
Solution
![Page 13: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/13.jpg)
• Results Measurement - ROI• Measureable Goals/Target• Surveys • New Business• Page Visits • Alexa Statistics
Results
![Page 14: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/14.jpg)
• Partner PromotionResults
![Page 15: Law Firm Web Site](https://reader036.vdocuments.site/reader036/viewer/2022062521/56816929550346895de0660c/html5/thumbnails/15.jpg)
• Questions? Thank you