law firm owners survival & marketing plan · marketing fundamentals marketing dna nurture not...
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Law Firm Owners Survival & Marketing Plan
Today
1. Mindset
2. Marketing Fundamentals
3. Get Marketing Fit!
4. Your Marketing Plan
Mindset
➢ Your competition
➢ Thought leader
➢ Serve NOT Sell
Marketing Fundamentals
➢ Now
➢ Nurture
➢ Your Marketing DNA
Marketing Fundamentals
➢ Marketing DNA Now
➢ Lucky!
➢ Legal services include…
➢ Can turn on tap quickly
Marketing Fundamentals
➢ Marketing DNA Nurture
➢ Not unlucky, just got to play a longer game
➢ Legal services include…
➢ All about that email list
Marketing Fundamentals
➢ ‘Easy life’ marketing
➢ Interruption
➢ Attraction
Marketing Fundamentals
➢ Marketing ROI
Get Marketing Fit!
➢ Your website
➢ Your emails
➢ Your referrals
➢ Your extra leads/clients with Google Ads
Website
➢ Your website’s sole purpose?
➢ Get your prospects contact
details
Website
➢ Your website’s sole purpose?
➢ Get your prospects contact details
➢ How? Build trust….
➢ Depth of expertise
➢ Proof of expertise
Website
➢ Once built that trust:
➢ Get your prospects contact details!
➢ How?
➢ Call to actions (now & nurture)
Emails
➢ Do emails still work?
Emails
➢ Growing your email list
➢ Now – as you speak with
new prospects
➢ Nurture – ‘items of value’
Google Ads
➢ Amazing for ‘Now’ services.
➢ Can work for ‘Nurture’ if can
bank roll it
Google Ads
➢ Remember ROI – especially with Google Ads.
➢ Get brilliant at it or brilliant at managing it.
➢ More clicks/less- same spend each month
➢ More clients!
Referrals
➢ 3 step plan:
➢ Measure.
➢ Reward.
➢ Get more….
Your Marketing Plan
Resources➢ Email marketing comprehensive set up guide
➢ LinkedIn prospecting guide
➢ Your complete marketing plan
➢ This slide deck…
➢ Marketing4Solicitors & Mentoring
www.samsonconsulting.co.uk/resources