law, as a marketing tool. e-commerce & legal
Post on 22-Sep-2014
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Use law as a marketing tool. Presentation for e-commerce forum of October, 22 2013.TRANSCRIPT
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E-Commerce & Legal aspects BY Matthias DOBBELAERE
(PARTNER AT LEGAL FIRM dejuristen / lesjuristes) +
(ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB)
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
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deJuristen
OR: HOW TO PROFIT FROM LAW?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
+ CONTENTS
INTELLECTUAL PROPERTY SOCIAL & BLOGGING
+ Question?
PRIVACY
TRAINING
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
COOKIES
INFORMATION TERMS & CONDITIONS
Intellectual Property: Why Should I Care?
COPYRIGHT & TRADEMARKS
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
YOURS
TO TAKE? copyright on the web.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CHECK WITH WEBDEVELOPER.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
(!) CRUCIAL:
TRANSFER OF IP RIGHTS
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
HOW DO I inform MY visitors?
INFORMATION, INFORMATION
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
INFORM YOUR VISITOR AND BE
TRANSPARENT.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LEGAL OBLIGATIONS.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
DON’T BE EVIL.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
Terms and Conditions - Say what?
Deliver great work. Get paid for results.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
MAINLY RELEVANT FOR B2C.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
RIGHT OF WITHDRAWAL.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CRUCIAL CLAUSE = €.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
HOW DO YOU MENTION THIS?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
1. SEPARATE BUTTON ON SITE
“WITHDRAWAL”.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
2. IN E-MAIL:
BOLD AND FRAMED IN.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
IF NOT? 3 MONTHS withdrawal.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
BUT THERE ARE EXCEPTIONS.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
PAY IN ADVANCE?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LIABILITY PARCEL IS LOST OR STOLEN.
SO, WHAT NOW?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
PERIOD OF DELIVERY.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LEGAL VS. BUSINESS.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
DELIVER AS PROMISED.
AND EXACTLY AS PROMISED.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
DON’T FORGET THE PRICE TAG.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
VALUE ADDED TAX.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
AND HANDLING AND DELIVERY FEES?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
INFORM BEFORE CHECKOUT.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
T&C ENDLESS PoSSIBILITIES.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
BY THE WAY: GET A QUALITY LABEL (BECOMMERCE / mylabel).
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
MY VISITORS, I know all about them.
PRIVACY
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
I've never looked through a keyhole
without finding someone was looking back.
Judy GARLAND.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
PRIVACY HANDLE WITH CARE.
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
SELLING ID DATA?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
E-MAIL MARKETING. ANY RULES?
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
SOCIAL EVERYWHERE.
BLOGGING & SOCIAL MEDIA
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
GREAT TOOLS.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
DRAFT A SPECIFIC PRIVACY
STATEMENT FOR YOUR PAGE.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
PLAY NICE WITH PAID CONTENT.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
AGAIN: TRANSPARENCY IS KEY.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CAUTION WITH FACEBOOK CONTESTS.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CREATE A SEPERATE FB-APP!
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
OH, IT’s JUST A COOKIE.
COOKIES
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
TYPES OF COOKIES?
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
BELGIAN LEGISLATION.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
IMPLICIT CONSENT.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
EXPLICIT CONSENT.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
VIA BROWSER?
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
DUTCH LEGISLATION.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
EXPLICIT CONSENT!
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
STRICT REGIME: CHAOS.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
COOKIE MOBILE APP: COMING SOON
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
COOKIE MOBILE APP: COMING SOON
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
SCREENS
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
FREE APP WWW.COOKIEAPP.EU
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
I NEED SOME TRAINING.
LEGAL TRAINING
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
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DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CHECK COOKIERECHT.BE
+ LAW IS A MARKETING TOOL.
TELL ME MORE!
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
USE LAW AS A MARKETING TOOL.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
DON’T HIDE LEGAL INFORMATION:
MAKE THEM READABLE.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
NOT EVERYONE TRUSTS YOU/
YOUR WEBSHOP.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
SO, GIVE them reassurance.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+ NO SPELLING MISTAKES.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+ NO CONFUSION.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+ NO CHEAP DESIGN.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+ NO LEGAL UNCERTAINTY.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
= MORE CONVERSION.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
ASK NOT WHAT YOU CAN DO FOR THE LAW.
ASK WHAT THE LAW CAN DO FOR YOU.
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MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
Q&A BY MATTHIAS DOBBELAERE
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PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB
FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen).
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen