lavanderÍa mavianjho mix de marketing

8/16/2019 LAVANDERÍA MAVIANJHO mix de marketing

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2UNIVERSIDAD NACIONAL DE SAN CRISTOBAL DE HUAMANGA FACULTAD DECIENCIAS ECONÓMICAS, ADMINISTRATIVAS Y CONTABLES

ESCUELA DE FORMACIÓN PROFECIONAL DE ECONOMÍA

PLAN DE NEGOCIOS

INTEGRANTES: AÑANOS GOMEZ, Edgar !"#a$a# BERROCAL HUAMANÍ, T%&'" A#$"#(" CUSI ALARCÓN, V(&'a GALV)N ORGE, Mar*&+

A(g#a$+ra: C"$" * -r%+-+%$"

PROFESOR: T"#* H(#"."a V(/a#0"

AYACUCHO 1 PER2 3453

MAVIANJHO S.R.L 6 Jr. Callao 213



21. CAPITULO I. DEFINIENDO EL NEGOCIO.

5757N"'8r% d%& #%g"0("75737M"da&(dad "rga#(9a0("#a& d%& #%g"0("7577D%;(#(%#d" %& -r"d+0$" " %r/(0("7

57<7D%0r(-0(=# d%& -r"0%" -r"d+0$(/" " d% -r%$a0(=# d%& %r/(0("737 CAPITULO II7PLAN DE COSTOS Y PRESUPUESTO7

3757Pr"*%00(=# d% /%#$a %# +#(dad%73737 Pr%+-+%$" d% (#/%r(=# (#(0(a&377 C"$" * ga$" "-%ra$(/"37<7C"$" $"$a& +#($ar("737>7Pr%0(" d% /%#$a d%& -r"d+0$" " %r/(0("737?7Pr"*%00(=# d%& -r%+-+%$" d% /%#$a37@7 E$ad" d% ga#a#0(a * -rd(da -r"*%0$ad"377 Pr%+-+%$" d% ;(#a#0(a'(%#$"7377 F&+." d% 0a.a -r"*%0$ada7

7 CAPITULO III7EVALUCION DE VARIAVILIDAD DEL NEGOCIO7757 P+#$" d% %+(&(8r("7737 R%#$a8(&(dad %0"#='(0a77 R%#$a8(&(dad ;(#a#0(%ra7<7 A#&(( d% %#(8(&(dad7>7 A#&(( d% %0%#ar("7

CONCLUSIONES

RECOMENDACIONES

BIBLIOGRAFIA

ANEOS

INTRODUCCIÓN




2

RESUMEN EJECUTIVO




2

CAPITULO I DEFINIENDO EL NEGOCIO

1.1 NOMBRE DE LA EMPRESA

“MAVIANJHO S.R.L

1.1.1 VISIÓN

S%r +#a %'-r%a &d%r %# %& %r/(0(" d% &a/ad" d"'%$(0a 8+0a#d"-%r'a#%#$%'%#$% %& &(d%ra9g" '%d(a#$% %& '%."ra'(%#$" 0"#$(#+" d% #+%$r"%r/(0(", %#;"0ad" %# &a -%r;%0$a !(g(%#% * %# a-%g" a& 0+'-&('(%#$" d% #+%$r"




2($%'a, 0"# &a ;(#a&(dad d% 0+'-&(r 0"# &a #%0%(dad% * %-%0$a$(/a d%#+%$r" 0&(%#$%7

1.1.2 MISIÓN

D%arr"&&ar +# ($%'a #(0" -ara &a &('-(%9a, &a/ad", -&a#0!ad", 0"#%r/a0(=#,'a#$%#('(%#$" * 0+(dad" d% $"d" $(-" d% r"-a, 0+'-&(%#d" 0"# &a #%0%(dad% d%+ 0&(%#$%, -"r '%d(" d% &a -r%$a0(=# d%& %r/(0(" 8aad" %# +# ($%'a d%g%$(=# d% &a 0a&(dad7

1.2 MODALIDAD ORGANI!ACIONAL DE NEGOCIO

1.2.1 ESTUDIO LEGAL

1.2.1.1 FORMALI!ACION DE LA SOCIEDAD COMERCIAL DE

RESPONSABILIDAD LIMITADA "RSL#

Para &a 0"#$($+0(=# d% &a %'-r%a a +#a SRL $(%#% &" (g+(%#$%: 1$r PASO. Ela%orar la M&'()a *$ Co'+)&)(,&-'.

Pr%/(a'%#$% % d%8% r%+#(r &" (g+(%#$% r%+(($":

1.1 R$+$ra *$ No/%r$ $' R$0&+)ro+ P%l&,o+.

R%a&(9ar &a 8+%da '%r0a#$(& d% &a ra9=# "0(a& -ara /%r(;(0ar ( #" %($% +##"'8r% ('(&ar " (g+a& a& d% &a %'-r%a +% % /a a 0"#$($+(r JMAVIANHO

SRLK Para %$" % $(%#% +% r%a&(9ar "-%ra0("#%7

A. B+($*a $' lo+ '*&,$+. E$a 8+%da (r/% -ara a8%r ( #" !a* +# #"'8r% " $$+&" (g+a&, " -ar%0(d",a& d% &a %'-r%a +% % /a a 0"#$($+(r7E& r%+&$ad" d% &a 8+%da #" %#$r%ga en el día, $(%#% /(g%#0(a a& '"'%#$"

d% + %-%d(0(=# * #" -r"d+0% %& 0(%rr% $%'-"ra& d%& #d(0% d% d%#"'(#a0(=#7 S(%& r%+&$ad" % #%ga$(/", % d%0(r, ( #" !a* +# #"'8r% ('(&ar, %#$"#0% %(g+% 0"# &a "-%ra0(=# B7

B. O%)$',&-' *$ la R$+$ra *$ Pr$4$r$',&a R$0&+)ral.L+%g" d% "&(0($ar &a (#0r(-0(=# d%& #"'8r% d% &a %'-r%a, % %-%raa-r"('ada'%#$% +#a %'a#a -ara +% %#$r%g+%# &a r%%r/a7 E$" (g#(;(0a+% %& #d(0% d% d%#"'(#a0(=# % 8&"+%a -"r $r%(#$a 4 da #a$+ra&% * #ad(%-+%d% $"'ar $a& #"'8r% d%#$r" d% %% -&a9"7

1.2 Pr$+$')a,&-' *$ lo+ *o,(/$')o+ 5$r+o'al$+




2S% a0"'-aa 0"-(a ('-&% d%& DNI /(g%#$% d% &" "0("7 La -%r"#a0aada ad.+#$ar# 0"-(a d%& d"0+'%#$" d% (d%#$(dad d%& 0=#*+g%7 E# %& 0a"d% $($+&ar"0(" %$ra#.%r", d%8%r a0"'-aar 0"-(a d%& 0ar# d% %$ra#.%ra "/(a d% #%g"0("7

1.3 D$+,r&5,&-' *$ la a,)&&*a* $,o'-/&,aS% -r%%#$a %# +#a !".a +%&$a r%da0$ada * ;(r'ada -"r &" (#$%r%ad"7

1.6 Ca5&)al *$ la $/5r$+a.I#d(0ar %& CAPITAL SOCIAL a a-"r$ar, %-%0(;(0a#d" %& a-"r$% -"r 0ada "0("7E$% a-"r$% -+%d% %r B(%#% D(#%rar("7

1.7 E+)a)()o.S% d%8% (#0&+(r %& %$a$+$" +% r%g(r &a %'-r%a7 E# %$% d%8% %$ar d%$a&&ad"%& rg('%# d%& d(r%0$"r(", &a g%r%#0(a, &a .+#$a g%#%ra&, &" d%8%r% * d%r%0!"d% &" "0(" * a00("#($a7C"# $"d" %$" r%+(($" % %&a8"ra &a M(#+$a d% C"#$($+0(=#7 La '(#+$ad%8% %r ;(r'ada -"r &" "0(" * +# A8"gad"7 Ad%' 0"#$(%#%:• T(-" d% "0(%dad %# &a +% !a (d" 0"#$($+(da7• L" %$a$+$" +% &a r(g%#7• Da$" d% &" r%-r%%#$a#$% ;a0+&$ad% d% &" "0("7• T(-" d% a-"r$% +% /a# a r%a&(9ar7

TABLA N8 29

PASOS PARA LA FORMALI!ACION DE UNA EMPRESA

TRAMITE TIEMPO

COSTO :

DURACION"SOLES#

BUS;UEDA DEL INDICE EN ELSUNARP

5 DIA S <744

ENTREGA DE RESERVA DE LARA!ON SOCIAL

45 SEMANA

MINUTA DE CONSTITUCION S7>4744

TOTAL DIAS S7><744

F+%#$%: E&a8"ra0(=# -r"-(a

OBSERVACION




2L+%g" d% -r%%#$ar &" r%+(($" a#+#0(ad" a#$%r("r'%#$% % -aara aa0%r0ar% a &a ";(0(#a d%& Pr"gra'a M( E'-r%a 1 ID E'-r%ar(a& d%& M(#($%r("d% Tra8a." * Pr"'"0(=# d%& E'-&%", +% 8r(#da a%"ra %-%0(a&(9ada7 E& $r'($%gra$+($" * -%r"#a&7 E& Pr"gra'a M( E'-r%a 0+%#$a 0"# %-%r(%#0(a %# %& $%'a7P"r %.%'-&", $(%#% '"d%&" d% '(#+$a, d% %$a$+$" * d% d%0&ara0(=# .+rada PRE

%&a8"rad" -ara 0ada 0a"72*o PASO. Ela%ora,&-' *$ la E+,r&)(ra P%l&,a.E&a8"rad" -"r +# #"$ar(" -8&(0" +% &% da ;% a& 0"#$%#(d" * &% %#/a a R%g($r"P8&(0" -ara + (#0r(-0(=#7 S% d%8%r -r%%#$ar %# &a #"$ar(a -ara %&%/ar&a a%0r($+ra -8&(0a &" (g+(%#$% d"0+'%#$"7

1. M(#+$a d% 0"#$($+0(=# d% &a %'-r%a (#0&+*%#d" +#a 0"-(a ('-&%72. Ad.+#$ar &a 8"&%$a d% 8+%da '%r0a#$(&3. C"-(a ('-&% d%& DNI d% &" $($+&ar%6. C"-(a ('-&% d% &" DNI d% &" 0=#*+g% %# 0a" d% a-"r$% d% 8(%#%

'+%8&% 0"'" 0a-($a& "0(a&77. Pag" d% &" d%r%0!" #"$ar(a&%7

TABLA N8 2<Pa0o *$ lo+ *$r$,=o+ 'o)ar&al$+

PRECIOS S>. DURACION

PAGOS NOTARIALES S5>4744 1 44744 5> A 4 DIAS

FUENTE: E&a8"ra0(=# -r"-(a

L" 0"$" -ara &a %&a8"ra0(=# d% &a %0r($+ra -8&(0a % r%d+0%#(g#(;(0a$(/a'%#$% *a +% % '#('" %# 0"'-ara0(=# %# 0"'-ara0(=# a& $r'($%r%a&(9ad" d% 'a#%ra -ar$(0+&ar7

3$r PASO. I'+,r&5,&-' $' $l R$0&+)ro P%l&,o ? SUNARPO$"rgada &a %0r($+ra -8&(0a d% 0"#$($+0(=#, %& $($+&ar d% &a %'-r%a " %&#"$ar(", &" %#/a a &" r%g($r" -8&(0" -ara + d%8(da (#0r(-0(=#7 D% &a%'-r%a 0"'%r0(a& d% r%-"#a8(&(dad &('($ada7




2

TABLA N8 2@

I'+,r&5,&-' *$ r$0&+)ro+ 5%l&,o+

TIPOS DEREGISTRO

TIPO DEEMPRESAJURIDICA

EMPRESARIAL

DERECHO DEPAGOS "TASAS#

TIEMPO

REGISTRO DESOSIEDADES

• S7R7L

574 UITQ S7 7-"r d%r%0!" d%

0a&(;(0a0(=# Y 5444d%& /a&"r d%& 0a-($a&-"r d%r%0!" d%(#0r(-0(=# CS Q

54,444744 %#$"#0% QS 4744

47? UIT Q S 537@-"r d%r%0!" d%

0a&(;(0a0(=#473< UIT Q S 7>3

-"r d%r%0!" d%(#0r(-0(=#7

> DIAS

TOTAL> DIAS

F+%#$%: SUNARP%r/(0("

REGISTRO DE SOCIEDADESS% d%8% 0"#$ar 0"# &" (g+(%#$% d"0+'%#$":

57 F"r'a$" d% "&(0($+d d% (#0r(-0(=# d%8(da'%#$% &&%#ad" * +0r($"7

37 C"-(a d%& d"0+'%#$" d% (d%#$(dad d%& r%-r%%#$a#$%, 0"# &a 0"#$a#0(a d% !a8%r +;ragad" %# &a &$('a %&%00("#% " !a8%r "&(0($ad" &a d(-%#a r%-%0$(/a7

7 E0r($+ra -8&(0a +% 0"#$%#ga %& Pa0$" S"0(a& * %& E$a$+$"7

<7 C"'-r"8a#$% d% d%-=($" -"r %& -ag" d% d%r%0!" r%g$ra&% $aa7




2

A -ar$(r d% &a INSCRIPCIÓN REGISTRAL, &a "0(%dad ad+(%r% -%r"#a&(dad .+rd(0a7 E# 0a" d% +% %& $$+&" !a*a (d" "8%r/ad", % $%#dr +% +8a#ar %& (#0"#/%#(%#$% d%#$r" d% &" > da d% -r%%#$ada a R%g($r" P8&(0"7

A-r"8ad" %& $$+&", &a ";(0(#a r%g($ra& %#$r%ga:

• U#a 0"#$a#0(a d% (#0r(-0(=#7• C"-(a ('-&% d%& a(%#$" r%g($ra&7

6)o PASO. I'+,r&5,&-' $' $l R$0&+)ro '&,o *$ Co')r&%($')$ "RUC# ? SUNAT

A#$% d% a0+d(r a &a SUNAT % d%8% $%#%r %# 0+%#$a +% &a %'-r%a %0"#$($+(da 0"'" % P%r"#a +rd(0a -ara -"d%r a0"g%r% a +# $(-" d%Rg('%# d% I'-+%$" a &a R%#$a7

T%#(%#d" %# 0+%#$a +% "'" 0"'%r0(a&(9ad"r% d% %r/(0(" d% &a/a#d%ra%&%g(r%'" %& $(-" d% rg('%# ('-+%$" g%#%ra& a &a /%#$a IGV

TABLA N8 3R$(&+&)o+ 5ara la O%)$',&-' *$l R$0&+)ro '&,o *$ Co')r&%($')$+ ? RUC

PERSONA JURIDICA

• DNI *$l r$5r$+$')a')$ l$0al• ,o5&a *$ la $+,r&)(ra 5%l&,a *$ ,o'+)&)(,&-' $+,r&)a $' la

SUNARP *&,=o *o,(/$')o 'o 5o*r )$'$r ('a a')&0$*a* /aor a )r$&')a "3# *a+ ,al$'*ar&o.

• For/a)o *$ I'+,r&5,&-' *$ RUC *$ la SUNAT +$0' $l )&5o *$

r0&/$' "IGV#.• S(+)$')ar $l *o/&,&l&o 4&+,al. R$,&%o *$ a0(a l( )$l$4o'a 4&a

)$l$&+&-' 5or ,a%l$ ",o' 4$,=a *$ $',&/&$')o *$')ro *$ lo+l)&/o+ *o+ /$+$+# o *$ la l)&/a *$,lara,&-' (ra*a *$ 5r$*&o oa()o alo $')r$ o)ro+ *o,(/$')o+ a()or&a*o+ 5or la SUNAT.

F+%#$%: SUNAT

7)o PASO. L&,$',&a *$ F(',&o'a/&$')o M('&,&5al ? MUNICIPALIDADES




2E($%# d" $(-" d% &(0%#0(a '+#(0(-a&%75757 L(0%#0(a M+#(0(-a& Pr"/(("#a&La '+#(0(-a&(dad %# +# -&a9" #" 'a*"r a @ da !8(&% "$"rga %# +# "&" a0$"&a &(0%#0(a d% ;+#0("#a'(%#$" -r"/(("#a& -r%/(a 0"#;"r'(dad d% &a 9"#(;(0a0(=# *0"'-a$(8(&(dad d% +" 0"rr%-"#d(%#$%7 S( /%#0(d" %& -&a9", &a '+#(0(-a&(dad #"

% -r"#+#0(a "8r% &a "&(0($+d d%& ++ar(", % %#$%#d%r "$"rgada &a &(0%#0(a d%;+#0("#a'(%#$" -r"/(("#a& d% a0+%rd" a& (&%#0(" ad'(#($ra$(/" -"($(/"7 E$a&(0%#0(a $%#dr /a&(d%9 d% d"0% '%%, 0"#$ad" a -ar$(r d% &a ;%0!a d%-r%%#$a0(=# d% &a "&(0($+d7

RE;UISITOS• F"$"0"-(a ('-&% d%& 0"'-r"8a#$% d% (#;"r'a0(=# r%g($rada " ;(0!a RUC

RE;UISITOS PARA EL TRMITE DE LICENCIA DE FUNCIONAMIENTO7

PASO 5: Para P%r"#a +rd(0a * P%r"#a Na$+ra&%7

U'a $ o%)$'&*a a la,o/5a)&%&l&*a* +ol&,&)ar la *$,lara,&-' (ra*a *$*$4$'+a ,&&l

Sol&,&)ar ,$r)&4&,a*o *$,o/5a)&%&l&*a* *$ (+o+

+>@3.

S& $+ 4($ra *$ ,$')roH&+)-r&,o +ol&,&)ar laCo/5a)&%&l&*a* *$ (+o $'la O4&,&'a *$Pla'$a/&$')o Ca)a+)ro

Ur%a'o

S( %& %$a8&%0('(%#$" +-%ra &" >44'3 % "&(0($ara a#$% &a IDECI7

PASO 2K A*(')ar lo S&0(&$')$ 5ara +ol&,&)ar la l&,$',&a *$ 4(',&o'a/&$')o




2

REGIMEN TRIBUTARIO PRECIOS : TIEMPO PARA SU LEGALI!ACIÓN

E/5r$+a R0&/$' T&5o *$,o')a%&l&*a*

Pr$,&o> L&%ro T&$/5o

P$r+o'aJ(r*&,a IGV Par0(a& D% 34 4 AÑOS

F+%#$%: N"$ar(aLIBROS PARA LEGALI!AR DE ACUERDO AL REGIMEN

E& 0+adr" (g+(%#$% #" '+%$ra d% a0+%rd" a& rg('%# RUS, RER Y RG &"&(8r" +% %r# &%ga&(9ad" -"r %& #"$ar("

TABLA N8 33LIBROS PARA LEGALI!ACIÓN

IMPUESTO GENERAL A LASVENTAS

• L&%ro *$ I'$')ar&o %ala',$.• R$0&+)ro *$ ,o/5ra+.• R$0&+)ro *$ V$')a+ $ I'0r$+o.• L&%ro+ *$ Pla'&lla+ *$ S($l*o

Salar&o.• L&%ro *$ r$)$',&o'$+


TABLA N8 36

TIEMPO : COSTOS PARA LA CONSTITUCION DE LA EMPRESA

PASOS DETALLES COSTO TIEMPO

18 Tr'($% SUNARP S 744 da

28 Pag" #"$ar(a&% S 5>4744 5> da

38 I#0r(-0(=# SUNAT S 347?< > da

68 Tra'($% d% &(0%#0(a d%;+#0("#a'(%#$"

S 5744 @ da




2

78 L%ga&(9a0(=# S 34744 da

TOTAL S @5744 3 '%% * da


1.2.1 ORGANI!ACION DE LA SRL

1.2.2 DIVISIÓN DE TRABAJOK

E# %& r%a d% "-%ra0(=# % %#0argara# @ -%r"#a:

U#a -%r"#a -ara &" +% % %-%0;(0a'%#$% a$%#0(=# a& 0&(%#$% %# 8r(#dar (#;"r'a0(=# "8r% %& %r/(0(" 0"'" -r%0(", da d% a$%#0(=# r%0%-0(=# d% &a-r%#da d% &" 0&(%#$% * 0"8r" -"r %& %r/(0(", ad%' %r .%;% d% "-%ra0(=#7

D" -%r"#a % %#0argara# d%& r%0"." * %#$r%ga d% -r%#da a d"'(0(&(",

Tr% $ra8a.ad"r% % %#0argar# d%& &a/ad" d% &a -%#da *a %a a& %0" " a&ag+a, $a'8(# % %#0argar# d%& -&a#0!ad" * %'-a+%$ar &a -r%#da %# 8"&a-ara %r d%/+%&$a a &" 0&(%#$%7

U# $ra8a.ad"r % %#0argar d% &a &('-(%9a d%& &"0a&, 0+(dad" * +-%r/((=# d%&&"0a&7

1.2.3 DEPARTAMENTALI!ACIÓNK

La %'-r%a 0"#$ara 0"# &" d%-ar$a'%#$" d% g%r%#0(a, %& d%-ar$a'%#$" d%'ar%$(#g, ;(#a#9a * 0"#$a8(&(dad "# d%-ar$a'%#$" d% a-"*" * %& d%-ar$a'%#$"d% "-%ra0(=# %$ 0"'-+%$" -"r $ra8a.ad"r% d% &#%a7 E# &a +% agr+-" &aa0$(/(dad% * ;+#0("#% +% % a%'%.a# d% &a -%r"#a7

1.2.6 JERAR;UIAK

La .%rar+a d% &a SRL % &a 'a#%ra 0"'" % %#0+%#$ra %# %& "rga#(gra'a-r('%ra'%#$% 0"# &a .+#$a d% "0(", g%r%#0(a g%#%ra&, d%-ar$a'%#$" d% a-"*"'ar%$(#g * ;(#a#9a * &" d%-ar$a'%#$" d% "-%ra0(=# * ad'(#($ra0(=#7 E# %&




2d(agra'a '+%$ra &" %$ra$" +% 0"#;"r'a# &a "rga#(9a0(=# d%d% &"+-%r("r% !a$a &" +8"rd(#ad" $"d" r%-"#d%# a& g%r%#$% g%#%ra&, d"#d% &"%'-&%ad" $(%#%# +#a ;&+(da r%&a0(=# 0"# %& .%;% d% "-%ra0(=# d% &a '('a r%a *%$" r%-"r$a# a& g%r%#$% g%#%ra&, '%d(a#$% +#a 0"'+#(0a0(=# /%r$(0a&7

1.2.7 COORDINACIÓNK

E($% 0""rd(#a0(=# %#$r% %'-&%ad" d% &a '('a r%a d% "-%ra0(=# -"r &aa0$(/(dad% ('(&ar% +% r%a&(9a#, +% $(%#%# r%&a0(=# r+$(#ar(a, d% (g+a& 'a#%ra a&d% /%#$a7 Ta'8(# !a* 0""rd(#a0(=# 0"# "$ra r%a a 0"'" %& r%a d%"-%ra0(=#, /%#$a 0"# &a d% ;(#a#9a *a +% %$" "# (#$%rd%-%#d(%#$% -"r &a(#;"r'a0(=# +% -"%%# -ara &a "-%ra0(=#, 0r%0('(%#$" * d%arr"&&" d% &a %'-r%a7

1.2. MANUAL DE FUNCIONES DEL GERENTE GENERAL.

So' 4(',&o'$+ *$l 0$r$')$ 0$'$ral.• Orga#(9ar, d(r(g(r, +-%r/(ar * 0""rd(#ar &a a0$(/(dad% "-%ra$(/a d%&

%r/(0(" d% &a/a#d%ra J$"d" &('-("K7• R%a&(9ar %/a&+a0("#% -%r(=d(0a a0%r0a d%& 0+'-&('(%#$" d% &a ;+#0("#%

d% &a r%a d% "-%ra0("#% * /%#$a7• P&a#%ar * d%arr"&&ar '%$a a 0"r$" * &arg" -&a9" .+#$" 0"# "8.%$(/"

a#+a&%• C""rd(#ar 0"# &a +#$a d% "0(", %& D(r%0$"r(" * &a r%a ad'(#($ra$(/a

-ara a%g+rar +% &" r%g($r" * + a#&(( % %$# &&%/a#d"0"rr%0$a'%#$%7

• Cr%ar * 'a#$%#%r 8+%#a r%&a0("#% 0"# &" 0&(%#$%, g%r%#$% 0"r-"ra$(/",

-ara 'a#$%#%r %& 8+%# ;+#0("#a'(%#$" d% &a %'-r%a7• I#;"r'ar a &a +#$a d% "0(" * a& D(r%0$"r(" d% &" r%+&$ad" d% &aa+$"%/a&+a0(=# (#$($+0("#a& * d% "$ra a0$(/(dad% +% r%a&(9ada -"r $%r0%r" g%#%ra (#;"r'% "8r% &a %#$(dad7

• E.%0+$ar &a d%' ;+#0("#% +% %# %& '8($" d% + 0"'-%$%#0(a, &%a(g#% &a A&$a G%r%#0(a7

• Ca-a0($ar% 0"#$a#$%'%#$% %# &a #+%/a $0#(0a * %$ra$%g(a d%'ar%$(#g7

• Pr%%#$ar -&a# d% -r%+-+%$" -ara &a ('-&%'%#$a0(=# d% &a -+8&(0(dad *-r"'"0("#% a &a a&$a d(r%00(=#7

• &&%/a 0a8" &a (#/%$(ga0(=# d% '%r0ad" a ;(# d% (d%#$(;(0ar &a #%0%(dad%d% &" 0&(%#$%7

• Ma#$(%#% r%&a0(=# 0"#$a#$% 0"# &" '%d(" d% 0"'+#(0a0(=# -ara !a0%r 0"#"0%r &a -r"'"0("#% * -+8&(0(dad d% &a %'-r%a7

1.2.9 MANUAL DE FUNCIONES DEL AREA OPERACIONES.

So' 4(',&o'$+ *$l 5$r+o'al *$l r$a *$ o5$ra,&o'$+K




2

• La/ad" d% -r%#da d%8(da'%#$% *a %a &a/ad" a& %0" " a& ag+a• P&a#0!ad" d% &a -r%#da• La -r%#da d%-+ d%& &a/ad" * %& -&a#0!ad" -"#%r %# 8"&a -ara %r

d%/+%&$a a& 0&(%#$%7

• C"#$r"&a %& 8+%# &a/ad" d% &a -r%#da7• C"#$r"&a %& !"rar(" d% %#$rada * a&(da d%& -%r"#a&7• V%r(;(0ar &a !(g(%#% * ra-(d%9 %# &a a$%#0(=# a& 0&(%#$%7• V%r(;(0ar %& "rd%# * &a !(g(%#% d%& &"0a&• I#;"r'a 0"#$a#$%'%#$% "8r% &a a0$(/(dad% r%a&(9ada d+ra#$% %& da7

So' 4(',&o'$+ *$l 5$r+o'al *$ *$l&$r

• R%0"." d% -r%#da %# 0ada d"'(0(&("

• D%/"&+0(=# d% -r%#da a 0ada d"'(0(&("

1.2.< MANUAL DE FUNCIONES DEL AREA DE VENTAS.

So' 4(',&o'$+ *$l P$r+o'al *$ a)$',&-' "r$,$5,&o'&+)a#.

• Br(#dar a$%#0(=# ad%0+ada a& 0&(%#$%7• A$%#0(=#, &('-(%9a * 0"'-ra d% (#+'" -ara %& &a/ad" d% -r%#da7• L&%/ar +# r%g($r" -%r'a#%#$% d% &a /%#$a d(ar(a7• R%-"r$ar (#;"r'% %'a#a&% d% &a 0"'-ra * /%#$a a& g%r%#$% g%#%ra&7• L('-(%9a -%r'a#%#$% d%& &"0a&7

1.2.@ PERFIL DE LOS PUESTOS

L" r%+(($" * %& -%r;(& -ara 0ada +#" d% &" -+%$" +% "0+-ara# &a-%r"#a %r %& ' a-$" % (d=#%" -ara %& 0arg"7E& -%r;(& d% &" -+%$" % d($r(8+(r d% &a (g+(%#$% ;"r'a:

1.3.1 PERFIL GERENTE GENERAL:

L(0%#0(ad" %# ad'(#($ra0(=# d% %'-r%a 0"# 0a-a0(dad d% &(d%ra9g",%-%r(%#0(a %# #%g"0(" -r(/ad" * 0a-a0(dad -ara d(r(g(r -%r"#a d% a0+%rd"a& 0arg", Edad %#$r% 3> * <4 a"7

1.3.2 PERFIL ENCARGADO DE VENTAS:

E-%r(%#0(a &a8"ra& d% 3 a" %# /%#$a %# &a %'-r%a -r(/ada 0"#0a-a0(dad %# r%&a0("#% !+'a#a, 8+%#a -r%%#0(a, ;&+(d%9 /%r8a&, 0a-a0(dadd% 0"#/%#0('(%#$", C+r" " %-%0(a&(9a0(=# %# /%#$a, S%" ;%'%#(#", Edad%#$r% 5 * 4 a"7




21.3.3 PERFIL DEL ENCARGADO DE OPERACIONES:

P$r4&l *$l 5$r+o'al *$ a)$',&-' *$l +$r&,&o *$ la laa'*$ra

E-%r(%#0(a d% 5 a" %# %& 'a#%." d% &a &a/ad"ra, %-%r(%#0(a %# %& &a/ad" d%

-r%#da a& %0", a& ag+a, &a/ad" %-%0(a& d% r"-a ;(#a, r%-"#a8&%, -+#$+a&,0"# (#(0(a$(/a -r"-(a * %(g%#$% 0"# + ;+#0("#%7 S%" ;%'%#(#", Edad 34 a >a"7

P$r4&l *$l 5$r+o'al *$ *$l&$rK

E-%r(%#0(a d% 3 a" %# 'a#%." d% '"$"0(0&%$a7




2

1.3 DEFINICIÓN DEL SERVICIO O PRODUCTO

E +#a &a/a#d%ra 0"'%r0(a& d%d(0ada a -r%$ar %r/(0(" d% &a/ad" a& %0"r"-a d% /%$(r * a& ag+a % &a/ara &a r"-a -"r$, ;ra9ada, 0+8r%0a'a,8a#a, $"a&&a, ;+#da, $a'8(# &a/ad" a 'a#" % &a/ara a 'a#" &a r"-a;(#a * d%&(0ada 0"'", /%$(d" d% #"/(a, d% +(#0% a", d% ;(%$a, d% 0+%r" *-&a#0!ad" d% r"-a %# g%#%ra&7

E& %r/(0(" d% &a/a#d%ra ";r%0%r %r/(0(" d% d%&(/%r* r%0"." * %#$r%ga d%-r%#da a d"'(0(&("7

La a$%#0(=# d%& %r/(0(" d% &a/a#d%ra %r d% &+#% a d"'(#g" (#0&+*%#d" &"

;%r(ad"7

E#$r%ga d%& -r"d+0$" a &a !"ra (#d(0ada7

TABLA N8 2U'&*a* *$ /$*&*a&lo+ U'&*a*$+Ro5a+ +5or) 4raa*a+ ,(%r$,a/a++%a'a+ )oalla+ 4('*a+.

r"-a ;(#a * d%&(0ada 0"'" r"-a d%/%$(r, /%$(d" d% #"/(a, d% +(#0%a", d% ;(%$a, d% 0+%r"

F+%#$%: E&a8"ra0(=# -r"-(a

1.6 DESCRIPCION DEL PROCESO PRODUCTIVO O DE PRESTACIÓN DESERVICIO




2 F+%#$%: E&a8"ra0(=# -r"-(a

Pro$,,&-' *$ $')a+ *$l +$r&,&o *$ laa'*$ra 5or ('&*a*$+ *$ ro5a

C&,lo 5ro*(,)&o *$l5ro*(,)o

Ao Ca5a,&*a*/&/a

Ca5a,&*a* 'or/al

Q "#

Cor)o5lao

La#9a'(%#$" d%&%r/(0("

3453 5?45 <>5 4345 5?45 >4< 5

M$*&a'o Cr%0('(%#$" *d%arr"&&"

345< 5?45 @@> <345> 5?45 55 >4

Lar0o5lao

C('a d%& %r/(0(" 345? 5?45 5535 ?345@ 5?45 55@<3 @3345 5?45 5>354 345 5?45 5>@>3 @

L(+(da0(=# d%&-r"*%0$"

3434 5?45 5?45 544

F+%#$%: E&a8"ra0(=# -r"-(a




2

2.2 PRESUPUESTO DE INVERSIÓN INICIAL

E& ;(#a#0(a'(%#$" -"r -ar$% d% $%r0%r" %r d% &a 0""-%ra$(/a Sa#$a MaraMagda&%#a, *a +% +#" d% &" +#" d% &" (#$%gra#$% d%& gr+-" % "0(" d% d(0!a0""-%ra$(/a, &" +% ;a0(&($a %& ;(#a#0(a'(%#$" -ara &a -+%$a %# 'ar0!a d% #+%$ra&a/a#d%ra7

E& a-"r$% d%& ;(#a#0(a'(%#$" -r"-(" %r d(/(d" %+($a$(/a'%#$% %#$r% &" < "0("d% &a %'-r%a d% %r/(0(" d% &a/a#d%ra7

PRESUPUESTO DE INVERSIÓN INICIAL "EN +ol$+#

DESCRIPCIONESCANTIDAD PRECIO

PARCIAL TOTAL

UNITARIO


Ca5&)al *$ )$r,$ro+ 6Q

Ca5&)al 5ro5&o ?4

To)al *$4&'a',&a/&$')o 544



2

INVERSION FIJA 17967.

I. BIENES FISICOS

1336.

7 A&+(&%r d% &"0a& 5 >44744 >44744

7 C"#$r+00(=#% *%d(;(0a0("#% 4 4744 4744

7 Ma+(#ar(a 5 >,?>744 >,?>7447 E+(-" d% -r"d+00("# 5 5>744 5>7447 M+%8&% * %#%r% 5 5,?<744 5,?<7447 V%!0+&" 5 ,>44744 ,>447447 E+(-" (#;"r'$(0" 5 5,>44744 5,>44744II. BIENES INTAGIBLES 23<1. 7 Ga$" d% C"#$($+0(=# 5 <?744 <?7447 Pa$%#$% * &(0%#0(a 5 5744 57447 P+%$a %# 'ar0!a 5 5,344744 5,344744

7 Ca-a0($a0(=# d%& -%r"#a& 5 344744 3447447 I#$%r%% -r%"-%ra$(/" 4 4744 47447 I#/%$(ga0(=# *" E$+d(" 5 344744 344744CAPITAL DE TRABAJO"/$'+(al#

716.7 716.7

Ar$a *$ Pro*(,,&-'K 7 S+%&d" * Sa&ar(" d%&-%r"#a&

5 3,4>4744 3,4>4744

7 Ma$%r(a Pr('a 4 4744 47447 I#+'" 5 3,>7>4 3,>7>4

Ar$a *$ V$')a+K 7 Ca'-aa -r"'"0("#a& 5 54>744 54>744Ar$a *$ A*/&'&+)ra,&-'K 7 Ga$" ad'(#($ra$(/" 5 >4744 >4744TOTAL 2@@.7

Para %& (#(0(" d%& ;+#0("#a'(%#$" d% &a %'-r%a % r%+(%r% d% +# '"#$" $"$a& d%34,47>4 #+%/" "&%7

2.3 COSTOS : GASTOS OPERATIVOS.




2




2

ESPECIFICACIONES DE INSUMOS VARIOS

D$)all$ U'&*a* *$/$*&*a

,a')&*a* Pr$,&o('&)ar&o

Co+)o)o)al

a0(a ' @ 57? 5573D$)$r0$')$+ g 57> @7> 5573>Ja%o'$+ +#(d > 57> @7>L$a &($r" 5 57 57E'(a0($+ &($r" 3 ?7> 5+(a&a')$ &($r" 5 @ @Bol+a+ 5$($a+ +#(d 5> 474 573%ol+a+ 0ra'*$+ +#(d 54 4753 573,=a/5( &($r" 57> 4 <>

TOTAL 7?>

F+%#$%: E&a8"ra0(=# -r"-(a




2$+5$,&4&,a,&o'$+ *$ /a(&'ar&a $(&5o

%# +#(dad%r+8r" +#(dad%

0ara0$%r($(0a /(da

+$(&-r"

&a/ad"ra (#d+$r(a& 5 &a/ad" 5> g $(%&a/ad"ra d"'%$(0a 5 &a/ad" ? g $(%$a#+% d% a&a'0%#a'(%#$"r"$"-&a 0a- 5,544 &($r" -araa&'a0%#ar ag+a

5 0a-a0(dad 5,544 &($r" 53 CE

&a/ad%r" 5 &a/ad" 53 r"-a 53 CE-&a#0!a %&%0$r(a ? ? r"-a -"r !"ra $(%8+rr" d% -&a#0!ar ? r"-a -"r !"ra 3 $(%ga#0!"d"0%#a 3@ 3 ga#0!" -"r +#a r"-a 5 -&a0"&gad"r% d"0%#a 3 +# ga#0!" -"r r"-a 3 -&a

'%a d% +" '+&$(-&% 5 -ara %&%00(=#,%'-a+%$ad"d% r"-a 54 0a

%$a#$% 3 <> g d% r%($%#0(a 54 $(%* a

0a#a$a d% %&%0("# d% r"-a < 0a-a0(dad < d"0%#a d%r"-a > '%VIV

$(#a gra#d% d% -&a$(0" 3@ < d"0%#a d% r"-a 5 -&a'"$" &(#%a& RTM 3 0a-a0(dad d% +#a -%r"#a > '"G(ga#$"gra;(a&%$r%r" %$%r7 @40' d% &arg" -"r <4 d% a#0!" 5 a/

g(g

%$a#$% '+&$(+" 5 <> g d% r%($%#0(a 54 $(%* a'"$rad"r d% r%0%-0("# * /%#$a 5 0a-a0(dad d% > d"0%#a d%

r"-a54 $(%

* a8a&a#9a 'a#+a& 3 -%a 54 gd% r"-a > $(%(&&a d% %-%ra 3 -ara +#a -%r"#a > 0a0"'-+$ad"ra 3 -"r $%#%r ";War% #%0%ar("

-ara &a %'r-%a> $(%

$%&%;"#" 0%&+&ar > -"r$a$(& 3 $(%+$(&%r(a -ara &('-(%9a0+8%$a,.%rga,%0"8a,;ra#%&a,g+a#$% d% -&a$(0",0%-(&&" -arar"-a

&('-(%9a d%& &"0a& 5 -&a

r%0"g%d"r% 0a-a0(dad 5 g 5 -&a$a0!" d% 8a+ra > 0a-a0(dad g 3 -&a8a&d% > 0a-a0(dad 53 &($r" d% ag+a 3 -&a%$(#$"r 3 %g+r(dad a#$% (#0%#d(" > $(%F+%#$%: E&a8"ra0(=# -r"-(a




2

Co+)o+ *$ )ra'+5or)$.

La &a/a#d%ra 0"#$ar 0"# +#a '"$" &(#%a& -ara 8r(#dar %& %r/(0(" d% d%&(/%r*7 E&0"$" d% %$% %r/(0(" -"r da %r %# -r"'%d(" d% 0(#0" #+%/" "&%7 E$% 0"$"%$ar (#0&+(d" %# %& -r%0(" +% % 0"8rar -"r 0ada (&" " +#(dad d% -r%#da&a/ada7

2.6 COSTO TOTAL UNITARIO

L" -r"/%%d"r% 0"# +% 0"#$ara %& #%g"0(" %r d(r%0$a'%#$% 0"# &a $(%#da'a*"r($a, 0%r0a#a a &a +8(0a0(=# d% #+%$r" &"0a&7 C"#$ar%'" 0"# /ar("-r"/%%d"r% +% #" /%#da# &" (#+'" a 8a." -r%0(", +% #" %#$r%g+%# &"

(#+'" r%+%r(d" %# #+%$r" &"0a& .+$" %# %& '"'%#$" r%+%r(d"7X L" (#+'" +$(&(9ad" %# #+%$r" #%g"0(" %r# &" d% '%."r 0a&(dad, +%%& 0&(%#$% %$% a$(;%0!" 0"# &" (#+'" +% +$(&(9a'"7

X E& -r%0(" d% #+%$r" (#+'" %r# -r%0(" a& -"r 'a*"r7

X La ;"r'a d% -ag" d% #+%$r" -r(#0(-a&% (#+'" %r# a& 0"#$ad" -%r"!a8r +#a #%g"0(a0(=# 0"# #+%$r" -r"/%%d"r% -ara a00%d%r a 0rd($" *d%0+%#$"7

X N+%$r" (#+'" %$ar# a&'a0%#ad" %# +# &+gar a-r"-(ad" !a$a +r%-%0$(/" +$(&(9a0(=#7

2.7 PRECIOS DE VENTA DEL PRODUCTO O SERVICIO

E& -r%0(" -r"'%d(" +% % 0"8rar -"r (&" d% r"-a " -r%#da %# #+%$ra&a/a#d%ra %7

R"-a -"r$ -"r (&" 7

R"-a d% /%$(r -"r +#(dad 753

Fra9ada -"r (&" 7<7>4

E& '$"d" % .+$(;(0a %# %& a0-($% d%& -r%+-+%$"7

P"(0(=# d% -r%0("7




2Para -"d%r %#$rar a& '%r0ad" a*a0+0!a#" -r"'"0("#ar%'" #+%$r" %r/(0("a# '%#"r -r%0(" +% &a 0"'-%$%#0(a %($%#$% d% %$a 'a#%ra 8+0ar%'"d(;%r%#0(ar#" * a -"(0("#ar#" %# %& '%r0ad"7

2. PRO:ECCIÓN DEL PRESUPUESTO DE VENTAS

X P+8&(0(dad % '+* ('-"r$a#$% -"r+% '%d(a#$% %$a %$ra$%g(a d%-+8&(0(dad &" %r/(0(" d% &a/a#d%ra % 0"&"0ara# %# %& '%r0ad" a& 0+a& /ad(r(g(d" 0"'" %:

La 9"#a r%(d%#0(a&%

I#$($+0("#% -8&(0a * -r(/ada

La -+8&(0(dad d% #+%$ra &a/a#d%ra % !ar a $ra/ d% &" '%d(" 0"'": rad(",$%&%/((=#, /"&a#$% * r%d% "0(a&% ;a0%8"", E'a(&, $W($$%r7

X Pr"'"0(=# d% /%#$a

O;r%0%r%'" -r"'"0("#% * d%0+%#$", %$" 0"#($(r# %#:

P"r 0ada @ (&" d% r"-a ";r%0%r%'" d%&(/%r* (# 0"$" ad(0("#a&

P"r 0ada d"0%#a d% -r%#da % !ar# d%0+%#$" d%& >7

X Mar%$(#g d(r%0$"

Ma#$%#dr%'" +#a r%&a0(=# d(r%0$a 0"# #+%$r" 0&(%#$% '%d(a#$% d%&(/%r* */"&a#$%7

X R%&a0("#% -8&(0a

Para dar a 0"#"0%r d% &a a-%r$+ra d% #+%$ra &a/a#d%ra %# %& d($r($" d% A*a0+0!", % !ar /(($a * +#a (#/($a0(=# -%r"#a& 0"# $ar.%$a a &" d(;%r%#$%$ra8a.ad"r% d% &a (#$($+0("#% -8&(0a $ra8a.ad"r% d% &a MP d% H+a'a#ga,GR d% A*a0+0!", %#$r% "$r" * -r(/ada Ba#0", C""-%ra$(/a, Ca.aM+#(0(-a&%, 0"#+&$"ra, %#$r% "$r"7

2.9 ESTADO DE GANANCIAS : PRDIDAS PRO:ECTADO

ESTADO DE PERDIDAS : GANANCIAS ECONOMICO

"$' '($o+ +ol$+#




2RUBROS PERIODOS 1 2 3 6 7 ?

I#gr%" -"r /%#$a ?,@34 ?,@34 ?,@34 ?,@34 ?,@34 ?,@34 C"$" d% V%#$a 5,3? 5,3? 5,3? 5,3? 5,3? 5,3?UTILIDAD BRUTA 3,<>5 3,<>5 3,<>5 3,<>5 3,<>5 3,<>5

Ga$" d% Ad'(#($ra0(=# 55,>3 55,>3 55,>3 55,>3 55,>3 55,>3 Ga$" d% V%#$a ,5<@ ,5<@ ,5<@ ,5<@ ,5<@ ,5<@UTILIDAD IMPONIBLE 3,<>3 3,<>3 3,<>3 3,<>3 3,<>3 3,<>3 3,<>3 3,<>3 3,<>3 3,<>3I'-+%$" a &a R%#$a 4 @? @? @? @? @? @?UTILIDAD NETA 5,@5@ 5,@5@ 5,@5@ 5,@5@ 5,@5@ 5,@5@

2.< PRESUPUESTO DE FINANCIAMIENTO

F&'a',&a/&$')o

ESTRUCTURA DE FINANCIAMIENTO DE INVERSION

DESCRIPCIONR$,(r+o+Pro5&o+

Pr+)a/o)$r,$ro+

INVERSION

Mo')o Q Mo')o Q TOTAL

INVERSION FIJA 179671Q <.7 71Q 17967

I. BIENES FISICOS 1336 1Q <.7 Q 5,?<

a&+(&%r d% &"0a& >44544 4 4 >44

7 Ma+(#ar(a >?> <4 <55 ?4 >,?> 7 E+(-" 5> >4 <4@7> >4 5> 7 M+%8&% * %#%r% 5?< >4 ?3 >4 5,?< 7 V%!0+&" >44 4 >44 544 ,>44




2

7 E+(-" (#;"r'$(0" 5>44544 4 4 5,>44

II. BIENES INTAGIBLES 23<11Q Q 3,5

7 Ga$" d% C"#$($+0(=# <? 544 4 4 <?

7 Pa$%#$% * &(0%#0(a 5544 4 4 5

7 P+%$a %# 'ar0!a 5344544 4 4 5,344

7 Ca-a0($a0(=# d%& -%r"#a& 344544 4 4 344

7 I#$%r%% -r%"-%ra$(/" 4 4 4 4 4

7 I#/%$(ga0(=# *" E$+d(" 344544 4 4 344

CAPITAL DETRABAJO" /$'+(al# [email protected] 72Q 276.97 6<Q 717 7 S+%&d" d%& -%r"#a& (#(0(a& 543> >4 543> >4 3,4>4 (#+'" 5<@7@> >4 5<@7@> >4 3,?4

7 Ca'-aa -r"'"0("#a& 54>544 4 4 54>

7 Ga$" Ad'(#($ra$(/" >4544 4 4 >4

TOTAL1<66.97 <<Q

177.27 7Q 2@@.7

La +'a d% &a 0"&+'#a d% -ar$(0(-a0(=# -"r0%#$+a& CELDAS

EN BLANCO d% 0ada r+8r" d%8%r# +'ar %& 5447

F($')$K $la%ora,&-' 5ro5&a

S% 8+0= %& ;(#a#0(a'(%#$" d%& '"#$" $"$a&, -%r" &a %#$(dad% ;(#a#0(%ra %$#d(-+%$a %# ;(#a#0(ar#" %# 54>4>73> #+%/" "&%, %& 0+a& r%-r%%#$a %& >4d% &a (#/%r(=# r%+%r(da7




2

2.@ FLUJO DE CAJA PRO:ECTADOS

6FLUJOS DE CAJA PRO:ECTADOS"$' '($o+ +ol$+# PERIODOS RUBROS 1 2 3 6 7 ? @

INGRESOS 4 ?,@34 ?,@34 ?,@34?,@34 ,4@ ,4@ ,4@ ,

I#gr%" -"r V%#$a ?,@34 ?,@34 ?,@34

?,@34 ?,@34 ?,@34 ?,@34 ?,

Va&"r r%0+-%rad"a0$(/" ;(." 4 4 4 4 <5,<3 <5,<3 <5,<3 <5,Va&"r r%0+-%r"Ca-($a& Tra8a." 4 4 4 4 >,5?> >,5?> >,5?> >,5

EGRESOS 34,54 4,5> 4,5> 4,5>3,<5> 4,5> 4,5> 4,5> 4,

I'$r+&o' To)al A0$(/" F(." 5>,@<> 5,>44

Ca-($a& d%Tra8a." >,5?>

C"$" d%O-%ra0(=# ,?>? ,?>? ,?>? ,?>? ,?>? ,?>? ,?>? ,?Ga$" d%

Ad'(#($ra0(=# 55,@? 55,@? 55,@?55,@? 55,@? 55,@? 55,@? 55,

Ga$" d% V%#$a ,5<@ ,5<@ ,5<@ ,5<@ ,5<@ ,5<@ ,5<@ ,5I#-+%$" *Tr(8+$" @? @? @? @? @? @? @? @?

F&+." d% Ca.aE0"#='(0" FE

34,47> >,4>73 >,4>73 >,4>73

<,4>73

>3,37> >3,

>337>545

>345

FINANCIAMIENT

O NETO

Pr$a'"54,>4>73>

A'"r$(9a0("#%3,@57>

,<@7

<,><73 4744 4744 4744 4744 474

I#$%r%%3,4375>

3,4@7<

5,5?57<> 4744 4744 4744 4744 474

E0+d" F(0a& " <47?> ?37>4 <7<< 4744 4744 4744 4744 474




2$r(8+$ar("

F&+." d% Ca.aF(#a#0(%r"

54,<4<7 5,5475 574 ?@7

<,4>73

>3,37>

>3,37> >3,37> >3,

(#d%-r%0(a0("#% (# a'"r$(9a0("# d%(#$a#g(8&%

CAPTULO III EVALUACIÓN DE VIALBILIDAD DEL NEGOCIO

3.1 PUNTO DE E;UILIBRIO

3.2RENTABILIDAD ECONÓMICA

EVALUACION ECONOMICA "SIN PRESTAMO #

COSTO DE OPORTUNIDAD DELCAPITAL

FORMULA

DATOS

R;QTaa &(8r% d% r(%g" <7?d Q B%$a

d%-a&a#0ada 47<R'R;QPr('a r(%g" >73 Taa d% (#;&a0(=# Q 37>R- Q -r('a r(%g" -a( @73> RESULTADOS

CO' W 13.@9Q COr W 11.1@Q

EVALUACION

VALOR PRESENTE NETO ECONOMICO

VANE W 2<9

TASA INTERNA DE RETORNO ECONOMICO

TIRE W 3<.3@Q




2

3.2 RENTABILIDAD FINANCIERA

EVALUACION FINANCIERA "CON FINANCIAMIENTO#

TASA DE COSTO DE LA DEUDA FORMULA

TEA r$al W 2.9Q

VALOR ACTUAL ESCUDO TRIBUTARIO

VA E+,(*oTr&%()ar&oW 5,33< N+%/" S"&%

VALOR ACTUALNETO FINANCIERO

VANF W 2<@6N($o+Sol$+

TIRF W <>7>3


dQ TEAr%a& Q 5 TEA 5



2

3.3 ANLISIS DE SENSIBILIDAD

EVALUACIONVALOR PRESENTE NETO ECONOMICO

VANE W 2<9

TASA INTERNA DE RETORNO ECONOMICO

TIRE W 3<.3@Q

VALOR ACTUALNETO FINANCIERO

VANF W 2<@6

N($o+

Sol$+

TIRF W <>7>3

3.6 ANLISIS DE ESCENARIOS

CONCLUCIONES




2

RECOCMENDACIONES

BIBLIOGRAFA

ANEXOS

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