lava con carothers globalization, four key best practices for improving your translations
TRANSCRIPT
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Translation Headaches Cured:Best Practices for the Buyers of
Translations
Presented by
Scott Carothers
@KineticTeam
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About the Speaker
Presented by
Scott Carothers, Senior Globalization Executive
Translation management systems, exclusively for the buyer
@KineticTeam
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T
THE HEADACHE
Translation Concerns
• Quality
• Time of delivery
• Cost-containment
@KineticTeam
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T
THE HEADACHE
Current Industry Practices
• 28,000 Translation Vendors (LSP’s)
• Few vendors, often just one
• Tied to a vendor’s technology
• No vendor validation or ratings
@KineticTeam
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T
THE HEADACHE
Current Buyers’ Problems
• Requested to do more with same staff
• Deadlines shortening
• Inefficient in-country reviews
• No real-time metrics
@KineticTeam
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T
THE HEADACHE
Current Enterprise Problems
out the Speaker• Translations decentralized
• No enterprise-wide workflow process
• Translations are not always line-item
• Inconsistent pricing
• Not a buyer’s market
@KineticTeam
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@KineticTeam
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@KineticTeam
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@KineticTeam
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@KineticTeam
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@KineticTeam
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@KineticTeam
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@KineticTeam
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@KineticTeam
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TRANSLATIONS WITHIN THE ENTERPRISE
@KineticTeam
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What does it mean to be independent?
• You set project parameters
• Creating a competitive market
• Always making the best vendor choice
VENDOR-INDEPENDENCE
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TMS Specifically for the Buyer
• File formats: XLIFF, TMX, TTX
• Choose your vendors for the system
• Web portal accessible anytime, anywhere on
any browser platform
VENDOR-INDEPENDENCE
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Improving the Quality
• Centralized enterprise workflows
• Maximizing translation memory
• Vendor performance ratings
• Vendor-independent business intelligence
Best Practices
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Expandability
• Enterprise & SaaS always evolving
• Customization options
BEST PRACTICES
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Centralizing the Process
• Centralized translation memory
• Glossaries and term bases
• Compatible with older technologies
• All users and vendors on same page
QUALITY ASSURANCE
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Creating a Buyer’s Market
• All information available BEFORE project assignment
• It’s your intellectual property
• Project information shared as needed
• Send projects out to bid
INFORMED DECISIONS
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INFORMED DECISIONS
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Vendor-Independent Business Intelligence
INFORMED DECISIONS
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Transparency
• Automated communications
• Time savings
• Minimal training
• Instant notification of duplicated translations
PROJECT MANAGEMENT
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Transparency
• Use your own software tools
• XML & DITA
• In-country reviewers
• Automated schedule reminders
PROJECT MANAGEMENT
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Where’s the Money?
Current client trends
• 24-33% savings average 1st year
• 40% second year
• Above 50% in third year
THE $ VALUE
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Here’s More Money
• Bidding provides new savings• Averages 22% additional realized savings
• Knowledge of aggregate volume makes for buyers market
• Reduced project management fees
• Centralized TM
THE $ VALUE
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Scott Carothers – Senior Globalization Executive
+1.502.719.9565 (Direct)
Kinetic.theTechnologyAgency.com
@KineticTeam
Q & A