EMPLOYEE WELLNESS: PREPARATION FOR THE 4TH INDUSTRIAL

REVOLUTIONDR LAURENCIA MATHEKGA

INTRODUCTION

WHAT IS INDUSTRIAL REVOLUTION:

• INTEGRATION OF TECHNOLOGY, HUMANITY AND BIOLOGY – OUR LIVES ARE ENTWINED WITH MACHINES (SCHIUMA,2017:1&PELAEZ, 2014:5)

• DISRUPTIVE TECHNOLOGIES THAT CHANGES THE WAY WE LIVE AND WORK

• TRENDS SUCH AS THE INTERNET OF THINGS (IOT), ROBOTICS, VIRTUAL REALITY (VR) AND ARTIFICIAL INTELLIGENCE (AI) -(ROUSE,2017 & SCHWAB,2016)

• BASICALLY TECHNOLOGY RULES THE WORLD AS IT IS USED FOR ALMOST EVERYTHING

• PEOPLE’S WAY OF LIFE IS ALSO CHANGING E.G. PEOPLE ARE RULED BY LIKES ON SOCIAL MEDIA

WHAT DOES IT MEAN :

• GLOBAL INCOME LEVELS WILL RISE AND IN TURN THE QUALITY OF LIFE FOR PEOPLE AROUND THE WORLD WILL IMPROVE

• ALMOST EVERY ASPECT OF PEOPLE’S LIVES IS THE TAKEN OVER BY MACHINES

• WORKERS WILL HAVE MORE TIME TO SPEND ON CREATIVE, COLLABORATIVE, AND COMPLEX PROBLEM-SOLVING TASKS

Adapted (Morgan, 2017)

SYNOPSIS OF TECHNOLOGICAL REVOLUTION

Adapted (Morgan, 2017)

THE IMPACT OF THE FOURTH REVOLUTION BOOSTS ECONOMY

• LIFESTYLE -RETAIL CONVENIENCE AND EXPERIENCE THE -ONLINE SHOPPING AND DELIVERY SERVICES BY DRONE. THE EASE OF DELIVERY CAN TRANSFORM COMMUNITIES, EVEN IN REMOTE PLACES, AND JUMPSTART THE ECONOMIES OF SMALL OR RURAL AREAS.

• HEALTH & WELLNESS : THE DISABLING CONDITIONS AND DISEASES SUCH AS CANCER WILL BE GENETICALLY ENGINEERED OUT OF EXISTENCE, ARTIFICIAL WOMBS TO GROW BABIES AND DRIVERLESS CARS TO NAME A FEW.

• ADVANCES IN BIOMEDICAL SCIENCES CAN LEAD TO HEALTHIER LIVES AND LONGER LIFE SPANS

EFFICIENCY

• MACHINES CAN HANDLE DULL, DIRTY, DANGEROUS AND REPETITIVE TASKS & PRODUCE GOOD QUALITY WORK ON MASS-PRODUCTION.

• MACHINES ARE RELIABLY AND ACCURATELY DOING IMPLAUSIBLE THINGS AND IN TURN THREATENS TO TAKE OVER MOST OF THE JOBS THEREBY DE-SPECIALISING AND DE-PROFESSIONALISING THE WORKING CLASS.

• ROBOTS WOULDN’T NEED DAYS OFF AND WOULD NEVER BE LATE FOR WORK

• MACHINES ARE REPLACING FINANCE EXPERTS, OUTPERFORMING DOCTORS, AND COMPETING WITH ADVERTISING MASTERMINDS

• ALGORITHMS ARE REPLACING THE ANALYTICAL AND CRITICAL-REASONING SKILLS OF WHITE-COLLAR WORKERS THE SAME WAY THE FIRST INDUSTRIAL AGE REPLACED THE MECHANICAL EFFORTS OF BLUE-COLLAR WORKERS.

FOR INSTANCE:

• ALGORITHM WAS USED TO REPLICATE IN 2.85 SECONDS 360,000 HOURS OF LEGAL CONTRACTS WORK THAT NORMALLY TOOK AN ENTIRE TEAM OF LAWYERS OVER A YEAR TO COMPLETE. IT COULD BE SAID THAT WE ARE LIVING IN AN ERA WHERE INTELLIGENT MACHINES ARE ABLE TO REPLICATE THE HUMAN BEHAVIOUR.

ADVANCES IN AUTOMOTIVE SAFETY

• CAN REDUCE ROAD FATALITIES AND INSURANCE COSTS, AND CARBON EMISSIONS.

• AUTONOMOUS VEHICLES CAN RESHAPE THE LIVING SPACES OF CITIES, ARCHITECTURE, AND ROADS THEMSELVES, AND FREE UP SPACE FOR MORE SOCIAL AND HUMAN-CENTERED SPACES

• CAN LIBERATE WORKERS TO CONCENTRATE ON ADDRESSING MORE COMPLEX BUSINESS ISSUES AND

• GIVING WORKERS MORE AUTONOMY TO DESIGN NEW TOOLS AND MORE INSIGHTS ON

CREATING SOLUTIONS TO PREVIOUSLY INSURMOUNTABLE PROBLEMS

• BROADENS THE SCOPE OF SURVEILLANCE - KEEP US SAFER, BY REPORTING TRAFFIC TO NATURAL DISASTERS,

• UK TODAY, AN ESTIMATED 6 MILLION CCTV CAMERAS ARE RECORDING ACTIVITY ALL OVER THE COUNTRY. ADVANCES IN COMPUTING POWER AND ARTIFICIAL INTELLIGENCE CAN POTENTIALLY ENABLE LAW ENFORCEMENT AGENCIES TO TRACK SUSPECTED TERRORISTS BY ANALYSING SOCIAL NETWORKS, GOVERNMENT RECORDS, AND OTHER DATA.

• HOWEVER SUCH TECHNOLOGY CAN WATCH US WHEN WE DO NOT WANT TO BE WATCHED -IN THE FUTURE, YOU’LL WALK INTO A STORE AND THE SALESPERSON WILL IMMEDIATELY HAVE YOUR NAME, CREDIT RATING, MARITAL STATUS, AND PAST PURCHASES FLASHED TO THEIR AUGMENTED-REALITY VIRTUAL SCREEN.

CHANGES IN EMPLOYMENT

• INDUSTRY 4.0 IS A DISRUPTIVE FORCE - DISLOCATING PEOPLE FROM JOBS

• WEF PREDICTS THAT UP TO 47% OF JOBS MAY BE AUTOMATED AND THIS MEANS THAT SOME PROFESSIONS WILL FALL BETWEEN THE CRACKS AND MANY JOBS WILL DISAPPEAR

• UNSKILLED AND SEMISKILLED WORKERS ARE ALREADY DISADVANTAGED AS THE AUTOMATED PRODUCTION METHODS ARE REPLACING THEM

• ROBOTS WILL DE-SPECIALISE AND DE-PROFESSIONALISE MANY OCCUPATIONS –

FOR EXAMPLE:

• THEY’LL DO ALL THE PHYSICAL CARE & BE PEOPLE’S SOCIAL COMPANIONS, EVERY NEGATIVE HUMAN EMOTION WILL BE IN THE DSM PSYCHIATRIC DIAGNOSTIC MANUAL AND ROBOTS WILL TREAT AND DISPENSE MEDICATION

• SCIENTISTS SAY CLOTHES AND ACCESSORIES WILL TELL PEOPLE WHAT TO EAT, WHEN TO EAT, MONITOR THEIR HEALTH AND REMIND THEM TO TAKE THEIR MEDICATION

• THREATENS ORGANISED LABOUR

• NEW TECHNOLOGIES ARE TRANSFORMING TRADITIONAL WORKPLACES

• THE OFFICE-BASED MODEL OF 8-4 SCHEDULE IN A FIXED LOCATION IS BECOMING OBSOLETE

• THE WORKPLACES AND PRODUCTION SYSTEMS WILL BE INTERCONNECTED AND PEOPLE’S HOMES WILL BECOME WORK STATIONS

• THUS, THE ORGANISED LABOUR DOES NOT SUPPORT 4:0 AS IT IS COMPLEX AND MAKES THEM IRRELEVANT - THE INTERCONNECTED HOME AND WORK LIFE GIVES THE TECHNOLOGY OWNERS AND EMPLOYERS MORE POWERS TO DIRECTLY NEGOTIATE REWARDING SYSTEM WITH WORKERS (KAGGWA, (2018)

CHANGES IN EQUALITY

• MOST PEOPLE AROUND THE WORLD HAVEN’T BENEFITED FROM PREVIOUS INDUSTRIAL REVOLUTIONS- ONLY SMALL & POWERFUL INTERESTS GROUPS BENEFITED & BECAME WEALTHY

• A WINNER-TAKES-ALL ECONOMY, LIMITED ACCESS, A RECIPE FOR DEMOCRATIC MALAISE AND DERELICTION (SCHWAB,2016)

• WEF GLOBAL RISKS REPORT 2017, “THE ECONOMIC BENEFITS OF THE FOURTH INDUSTRIAL REVOLUTION ARE BECOMING MORE CONCENTRATED AMONG A SMALL GROUP. THIS INCREASING INEQUALITY CAN LEAD TO POLITICAL POLARIZATION, SOCIAL FRAGMENTATION, AND LACK OF TRUST IN INSTITUTIONS. TO ADDRESS THESE CHALLENGES, LEADERS IN THE PUBLIC AND PRIVATE SECTORS NEED TO HAVE A DEEPER COMMITMENT TO MORE INCLUSIVE DEVELOPMENT AND EQUITABLE GROWTH THAT LIFTS UP ALL PEOPLE.”

THE POWER OF INTERNET OF THINGSPOWERFUL COMMUNICATION TOOL

• CREATED A TRUE GLOBAL VILLAGE, BRINGING BILLIONS MORE PEOPLE INTO THE GLOBAL ECONOMY

• INSTANTANEOUS EDUCATION AND ACCESS TO INFORMATION ACROSS THE PLANET

• SOCIAL MEDIA REVOLUTION EMBODIED BY FACEBOOK, TWITTER, AND INSTAGRAM HAS GIVEN EVERYONE A VOICE AND A WAY TO COMMUNICATE INSTANTLY & BE ON TOP OF WORLD EVENTS

• SOCIAL MEDIA HAS ERASED BORDERS AND BROUGHT PEOPLE TOGETHER

HOWEVER, IT ALSO HAVE ITS PITFALLS THAT WE NEED TO BECOME AWARE OF & THINK ABOUT HOW TO AVOID THEM :

SOCIAL MEDIA AND DIGITAL NEWS CHALLENGES

• POWERFUL NEW TECHNOLOGIES BUILT ON GLOBAL DIGITAL NETWORKS CAN BE USED TO KEEP SOCIETIES UNDER UNDUE SURVEILLANCE WHILE MAKING THEM VULNERABLE TO PHYSICAL AND CYBERATTACKS

• CLOSE BUT SO FAR AWAY - MOST PEOPLE HAVE A DEEP RELATIONSHIP WITH TECHNOLOGIES -SOCIAL MEDIA HAS BROUGHT WITH PEOPLE FAR AWAY TOGETHER, AS THEY COMMUNICATE WITH EACH OTHER WITH A PRESS OF A BUTTON, BUT HAS ALSO PUSHED FAMILIES & FRIENDS APART

• SAVAGED- FAMILY TIME & SOCIAL RELATIONS – FAMILY & FRIENDS HANGING OUT TOGETHER, BUT EACH OF THEM IS CAUGHT UP IN THEIR DIGITAL DEVICES, THEY CONSTANTLY WANT TO CHECK WHAT EVERYONE’S TWEETING, WHAT THEY ARE DOING, INSTEAD OF HOLDING CONVERSATION AND ENGAGING WITH EACH OTHER!

• UNABLE TO BUILD MEMORIES - SOME ARE FORGETTING TO ENJOY THE LIFE'S SIMPLEST PLEASURES SUCH AS SHARING THE EXPERIENCE WITH THEIR LOVED ONES AS THEIR LIVES CANNOT GO A DAY WITHOUT USING THEIR PHONES, LAPTOPS, OR TABLETS

SOCIAL MEDIA IS RIPPING SOCIETY APART

• EXPOSES YOUNG CHILDREN TO MANY THINGS THAT THEY MAY NOT UNDERSTAND SUCH AS PORNOGRAPHY & CYBER-BULLYING

• ALTHOUGH SOCIAL SITES ARE ABLE TO AUTOMATICALLY DELETE ANY TYPE OF OBJECTIONABLE CONTENT/ CYBER-THREATENING, IT STILL HAPPENS. IN 2013, FOR EXAMPLE, A SPATE OF SUICIDES WAS LINKED TO THE SOCIAL NETWORK CHILDREN AND TEENS WHO ARE BULLIED MAY BE MORE LIKELY TO THINK ABOUT OR ATTEMPT SUICIDE, A NEW STUDY FROM THE NETHERLANDS -THE JOURNAL JAMA PAEDIATRICS,2014 & MEYER, 2018).

• INTENSIFY THE SOCIAL DIVIDE -SOW SOCIAL DIVISION BY FUELLING DISAGREEMENT AND DIVISION AROUND CONTROVERSIAL TOPICS SUCH AS IMMIGRATION, ISLAMOPHOBIA, XENOPHOBIA. MUCH AS SOCIAL MEDIA CAN SHAPE COLLECTIVE ACTION, IT CAN CAUSE POLITICAL TURBULENCE WHERE PEOPLE GETS DISPLACED BECAUSE OF THE RISK OF VIOLENCE OR PERSECUTION MSG

• E.G FORCED DISPLACEMENT - BC WORLD NEWS DOCUMENTARIES BASED ON LIES - ‘MY NEIGHBOUR IS A RAPIST’ & ZIMBABWEANS COMING TO SOUTH AFRICA

• DEEPENS PARTISAN DIVIDES, PROMOTES HATE SPEECH, AND SPREADING FALSE STORIES – OPPOSING PARTIES USES INTERNET OF THINGS DURING THE ELECTION TO DESTABILIZE EACH OTHER, BY FOCUSING ON AND AMPLIFYING ITS RIVALS’ DIVISIONS, ATTACKING SOCIAL FABRIC WHERE IT IS MOST VULNERABLE BY USING RACE, GENDER, CLASS AND CREED. E.G. BLF & AFRIFORUM

• CYBERCRIME –MUCH AS TECHNOLOGY HAS BEEN USED TO IMPROVE THE ECONOMY’S THE EFFICIENCY, ORGANISED CRIME SYNDICATES ARE NOW USING THE SOPHISTICATED NEW TECHNOLOGIES TO FAKE DOCUMENTS AND IDS TO INFILTRATE, DEFRAUD AND HACK ORGANISATIONS.

FOR EXAMPLE: UNAUTHORISED DEBIT ORDERS OF R50 TO R100 FROM CUSTOMER’S ACCOUNT THAT OUR BANKS CLAIM THEY ARE UNABLE TO STOP.

• CYBER EXTORTION IS A CRIME INVOLVING AN ATTACK OR THREAT OF AN ATTACK COUPLED WITH A DEMAND FOR MONEY OR SOME OTHER RESPONSE IN RETURN FOR STOPPING OR REMEDIATING THE ATTACK. (ONLINE DATING WEBSITES AND WORK-AT-HOME OPPORTUNITIES E.G. THREE NIGERIAN NATIONALS EXTRADITED FROM SOUTH AFRICA HAVE BEEN CONVICTED OF WIDE-RANGING INTERNET FRAUD SCHEMES IN A UNITED STATES COURT, UNRAVELLING A LARGE NETWORK OF INTERNATIONAL INTERNET SCAMMERS. 2017-02-08 12:06 KAVEEL SINGH, NEWS24)

PRIVACY AND ANONYMITY SAFEGUARD

COMPANIES CAN PUT A REAL NAME TO THE DATA

NARAYANAN EVEN OBJECTS TO THE WORD ANONYMOUS. COMPUTER SCIENTISTS USE THE TERM PSEUDONYMOUS, WHICH EMPHASIZES THAT YOU’RE NOT REALLY ANONYMOUS, YOU’VE BEEN ASSIGNED A PSEUDONYM.

• WE VALUE THE ABILITY TO CONTROL WHAT IS KNOWN ABOUT US, AND YET WE ARE LIVING IN A WORLD WHERE TRACKING EVERY INDIVIDUAL’S PERSONAL INFORMATION IS KEY TO DELIVERING MORE INTELLIGENT, PERSONALIZED SERVICES.

FOR EXAMPLE: ONLINE TRACKING

• FACEBOOK TRACKS WHAT YOU DO SO THAT IT KNOWS WHICH CONTENT AND ADVERTISEMENTS ARE MOST RELEVANT TO YOU.

• SMARTPHONES TRACK YOUR LOCATION, AND YOU CAN SHARE THAT INFORMATION WITH APPS THAT RECOMMEND PLACES TO EAT OR SHOP.

• RETAILERS ANALYSE YOUR PURCHASE HISTORY TO RECOMMEND PRODUCTS AND OFFER COUPONS TOSTIMULATE MORE SALES.

THE EMPLOYEE WELLNESS PRACTITIONER CAN SURVIVE THE 4TH INDUSTRIAL REVOLUTION

• EMULATE THE BAMBOO GRASS - IT IS FLEXIBLE AND BENDS WITH THE WIND AND NEVER BREAKS. IT IS CAPABLE OF ADAPTING TO ANY CIRCUMSTANCES AND CHANGES.

• APPROPRIATE SKILL BASE & POSITIVE ATTITUDE TO ENSURE THAT WHEN SOME OF THEIR FUNCTIONS BECOME ABSOLUTE, THEY STILL THRIVE IN THE WORLD OF THE MACHINES.

• LIFELONG LEARNING AND CAREER REINVENTION ARE CRITICAL TO TACKLE NEW PROBLEMS THAT MAY HAVE ARISEN OUT OF THE 4TH REVOLUTION PHENOMENON.

SAVVINESS IS KEY TO THEIR SURVIVAL

• THERE'S NO NEED NOT COMPETE WITH ROBOTS- POSITION ONESELVES AS STRATEGIC PARTNERS WHO RECOGNISE THE GAP IN THE MARKET AND ADAPT THEIR SERVICES TO MEET THE NEEDS OF BOTH THE EMPLOYER AND THE EMPLOYEES. FOR INSTANCE, IDENTIFYING THINGS MACHINES CAN’T DO WELL AND WORK WITH THEM FOR THE BENEFIT OF THE EMPLOYER AND THE EMPLOYEES.

• THE SOCIAL BEING PART OF HUMAN BEINGS THAT CANNOT BE REPLACED BY MACHINES AND ROBOTS -COMPASSION AND EMPATHY CAN NEVER BE DISPLAYED OR DISPENSE BY MACHINES TO THE DISTRESSED EMPLOYEE & THAT IS WHERE THE EWP WILL HAVE TO CAPITALISE.

• LACK THE EMPATHY AND ABILITY TO MOTIVATE COULD ONLY MEAN COLLABORATION WITH ROBOTS CAN BE A WINNING MIX. THUS, PRACTITIONER WILL CONTINUE TO ATTEND TO CLIENTS WHILE THE ROBOTS ASSIST WITH ADMINISTRATIVE DUTIES THEREBY DECREASING THEIR WORK LOAD

MOBILIZATION & ADVOCACY

• MOBILISE PRIVATE AGENCIES AND ADVOCACY GROUPS TO PRESSURISE GOVERNMENTS TO COME UP WITH LEGISLATION THAT WILL FORCE THE TECHNOLOGY OWNERS & EMPLOYERS TO ENSURE THAT THE OPPORTUNITIES THEY BRING ARE WELL-DISTRIBUTED AROUND THE WORLD AND ACROSS OUR COMMUNITIES. IN PARTICULAR, HELPING INCREASE THE QUALITY OF LIFE OF THE VULNERABLE GROUPS WHO MISSED OUT ON THE BENEFITS PROVIDED BY THE 1ST,2ND & 3RD INDUSTRIAL REVOLUTIONS.

STRIVE FOR SERVICES THAT ARE ROBUST, PROACTIVE, PROMOTIVE AND DYNAMIC, BUT SHOULD STAY TRUE TO THEIR DUTY-BOUND RESPONSIBILITY OF BEING CULTURALLY SENSITIVE AND SUPPORTIVE. AS LONG AS THEY STAY IN TOUCH WITH THEIR PROFESSIONAL VALUES AND STAY INNOVATIVE, THEY WILL CONTINUE TO EXIST BECAUSE EMPLOYEES WILL CONTINUE TO EXPERIENCE EMOTIONAL DISTRESS, SUFFER FROM STRUCTURAL BARRIERS AND INEQUALITIES

PROBLEMS OF THE 4.0

• INSTANT GRATIFICATION -MAKES PEOPLE TO BE HAPHAZARDLY -I WANT SOMETHING, AND I

WANT IT NOW EARN TO SUPPRESS - COGNITIVE BEHAVIORAL THERAPY (CBT)

• HUMAN BEHAVIOUR, RELATIONSHIPS AND SOCIAL ISSUES- LONG-TERM PROBLEMS OF CYBER CRIME CAN CAUSE DEPRESSION, ANXIETY-RELATED ILLNESS OR SUICIDAL IDEATION

• MENTAL HEALTH -TRAUMATIC EXPERIENCE -HOW TO TACKLE STRESS AND TRAUMA AS A WAY TO MANAGE MENTAL ILLNESS & SUPPORT EMPLOYEES IN DEALING WITH ISSUES THAT IMPACT ON MENTAL HEALTH

• DISTRUST - THE MISUSE OF PERSONAL DATA CAUSES DOUBT ON CYBERSECURITY

E.G, COOKIE SYNCING MAKES IT SIMPLE FOR PEOPLE TO SHARE THE INFORMATION THEY’VE DISCOVERED ABOUT YOU ONLINE WITHOUT YOU KNOWING, THEY CAN EVEN ASSOCIATE TWO DIFFERENT DEVICES BELONGING TO THE SAME USER, THEY CAN ESTABLISH THAT THEY’RE OWNED BY THE SAME PERSON THEM. (NARAYANAN,2018)

• DISTRUST IN THE TECHNOLOGY- THE RICHEST ONE PERCENT TOOK 82 PERCENT OF THE WEALTH GENERATED IN 2017, WHILE THE POOREST HALF OF HUMANITY GOT NOTHING (BYANYIMA, 2018)

• OXFAM'S REPORT 2018 -DISCRIMINATION AND EXPLOITATION, OF ACTIVISTS AND UNIONS SILENCED & INEQUALITY'S STAGGERING STATISTICS -PEOPLE AROUND THE WORLD LOSING THEIR LANDS AND LIVELIHOODS AS FAST AS EVER. PEOPLE FORCED TO WORK FOR PEANUTS IN EVER-MORE EXPLOITATIVE AND ABUSIVE JOBS, LIKE THE WOMEN IN US FACTORY LINES WHO HAVE TO WEAR NAPPIES BECAUSE AREN'T ALLOWED TOILET BREAKS

• EWP HAVE AN IN DEPTH KNOWLEDGE OF THEORIES THAT CAN BE USED TO EMPOWER EMPLOYEES TO MAKE INFORMED DECISIONS & TAKE OWNERSHIP OF THE REPERCUSSIONS, ENGAGE IN ACTIVITIES THAT PROMOTES SOCIAL COHESION, STRENGTHENS SOCIAL RELATIONS & BIND PEOPLE TOGETHER

EMBRACE NEW TECHNOLOGY TO SURVIVE

• BLOGGING – ONLINE GROUP WORK/FORUM THAT PROVIDES PEOPLE WITH SIMILAR CHALLENGES TO SHARE THEIR EXPERIENCES, SUPPORT EACH OTHER. E.G. PLATFORM FOR YOUNG WIDOWS AND WIDOWERS TO DEAL WITH THE SUDDEN LOSS OF A SPOUSE.

• VIRTUAL & AUGMENTED REALITY –REPLACES IMAGINATION AND ROLE PLAYING. CLIENT FEELS SAFE IN THE VIRTUAL SITUATION AND, SUPPORTED BY THE THERAPIST, CAN FACE THE FEARED CONTEXT AT HIS OWN PACE

• PROTECTION AND SECURING OF RECORDS -DIGITAL ‘VAULT’ FOR SECURELY STORING DOCUMENTS, EMAILS, CERTIFICATES, VOICE FILES, AND OTHER DATA IN THE CLOUD.

CONCLUSION

“LET US TOGETHER SHAPE A FUTURE THAT WORKS FOR ALL BY PUTTING PEOPLE FIRST, EMPOWERING THEM AND CONSTANTLY REMINDING OURSELVES THAT ALL OF THESE NEW TECHNOLOGIES ARE FIRST AND FOREMOST TOOLS MADE BY PEOPLE FOR PEOPLE.” —KLAUS SCHWAB, THE FOURTH INDUSTRIAL REVOLUTION

• THERE'S NO DOUBT THAT EW PRACTITIONERS ARE READY ADAPT TO THE CHANGE THAT THE FOURTH INDUSTRIAL REVOLUTION IS BRINGING & THEY WILL SURELY SURVIVE ITS WAVE OF DISRUPTION BY BEING RELEVANT