Laura Lawrence AuthorMARKET RESEARCH RESULTS & ANALYSIS

Demographics

52 respondents overall

100% of all respondents are female

5 respondents were aged 18 – 25

22 respondents were aged 25 – 35

18 respondents were aged 35 – 45

9 respondents were aged 45+

51/52 respondents enjoy reading books

45/52 respondents own an e-reader

40/52 requested a free book & to be put on the newsletter list

The majority had no preference of the book they’d like to receive

31/52 said they’d like to take part in future research

Products

Products

Bags Maternity Shirts Keyrings Cards Prints Posters T-Shirts Badges Extras None

Products

The previous slide shows the responses to the question “Which type of products would you be interested in purchasing?” As shown in the pie chart, the numbers are as follows:

33 people said they’d buy a bag

1 person said they’d buy a maternity shirt

27 people said they’d buy a keyring

24 people said they’d buy a card

11 people said they’d buy a print

6 people said they’d buy a poster

22 people said they’d buy a tshirt

10 people said they’d buy a badget

4 people chose to add their own option, these were: E-Book covers, Purses, Coasters & Fridge Magnets

2 people said they wouldn’t buy anything

Colours

Colours

Purple Green Blue Pastels Pink White Black Brights Red Silver Yellow Blue

Colours

The previous slide shows response to the question “What colour would you be interested in buying merchandise?” This gives you an idea of popular colours that would be worth trialling.

6 people said purple

6 people said green

3 people said blue

6 people said pastels

4 people said pink

3 people said white

1 person said black

6 people said brights

4 people said red

1 person said silver

2 people said yellow

2 people said blue

Quotes from Isabella’s Last Request

Quotes

Free hugs It takes a while to look this beautiful Never is a long time Every girl deserves to be a heroine I will be with you every step of your life Live like you're dying Take more risks Get your paws off him, he's mine Let's get trashed - America Style

Quotes from Isabella’s Last Request

The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from Isabella’s Last Request. Here are the numbers for the previous slide

22 people chose “Free Hugs”

12 people chose “It takes a while to look this beautiful”

30 people chose “Never is a long time”

24 chose “Every girl deserves to be a heroine

19 people chose “I will be with you every step of your life”

18 people chose “Live like you’re dying”

21 people chose “Take more risks”

7 people chose “Get your paws off him, he’s mine!”

5 people chose “Let’s get trashed – America Style!”

Quotes from Isabella’s Last Gift

Quotes

I love penguins I've been planning my life with you since the moment I met you More of me to hold When it rains, don't hide away, go & dance in the rain Life life, enjoy yourself, have no regrets I should come with a warning Surfer DudeI love my daughter more than anything on this planet Vegas baby! 8

Quotes from Isabella’s Last Gift

The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from Isabella’s Last Gift. Here are the numbers for the previous slide

14 people chose “I love penguins”

16 people chose “I’ve been planning my life with you since the moment I met you”

8 people chose “More of me to hold”

27 people chose “When it rains, don’t hide away, go & dance in the rain”

21 people chose “Live life, enjoy yourself and have no regrets”

31 people chose “I should come with a warning”

2 people chose “Surfer Dude”

12 people chose “I love my daughter more than anything on this planet”

8 people chose “Vegas baby!”

Quotes from It’s All About You

Quotes

I'm just that stupid Men are like cats Kiss me you nutjob Crack out the wine and let's start shopping

Quotes from It’s All About You

The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from It’s All About You. Here are the numbers for the previous slide

12 people chose “I’m just that stupid”

14 people chose “Men are like cats, listen and show interest & they’ll love you

16 people chose “Kiss me you nutjob”

26 people chose “Crack out the wine and let’s start shopping”

Quotes from The Best Friend Boyfriend Theory

Quotes

The perfect end to a perfect day I think I love you A thousand butterflies… whoosh Does my baby look fat in this? I feel the love deep into my soul I will hand you my heart on a silver platter Be brave, be independent, be you Pregnancy is anything but glamorous Nothing will ruin my perfect day Happy Ever After You're My Very Own Superhero Running on adrenaline Why do we do these things to ourselves? I finally found my future

Quotes from The Best Friend Boyfriend Theory

The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from The Best Friend Boyfriend Theory. Here are the numbers for the previous slide.

8 people chose “The perfect end to a perfect day”

4 people chose “I think I love you”

12 people chose “1000 butterflies… whoosh”

9 people chose “Does my baby look fat in this?”

3 people chose “I feel the love deep into my soul”

2 people chose “I will hand you my heart on a silver platter”

26 people chose “Be brave, be independent, be you”

2 people chose “Pregnancy is anything but glamorous”

2 people chose “Nothing will ruin my perfect day”

13 people chose “Happy Ever After”

12 people chose “You’re my very own superhero”

15 people chose “Running on adrenaline”

8 people chose “Why do we do these things to ourselves?”

2 people chose “I finally found my future”

Quotes from The Best Friend Husband Theory

Quotes

We're a team, we go through life side by side Life is bliss We'll get through it, we always do Nothing is too big for us to climb, this is just a bump in the road Any man can get someone pregnant, it takes a heart to be a dad I'm the beauty, you're the brains Who's ass am I kicking baby?

Quotes from The Best Friend Husband Theory

The previous slide shows the choices the respondents chose when asked to pick their favourite quotes from a choice of quotes from The Best Friend Husband Theory. Here are the numbers for the previous slide.

13 people chose “We’re a team, we go through life side by side”

13 people chose “Life is bliss”

19 people chose “We’ll get through this, we always do”

10 people chose “Nothing is too big for us to climb, this is just a bump in the road”

8 people chose “Any man can get someone pregnant, it takes a heart to be a dad”

16 people chose “I’m the beauty, you’re the brains”

4 people chose “Who’s ass am I kicking baby?”

Summary

Using the data results outlined in this presentation, this allows you to narrow down the choices. For examples, you can eliminate a few of the product types based on the market research responses. This will enable you to conduct further market research with the narrower choices to gather more in-depth and specific answers.

Furthermore, as a result of this research you’ve also gained 40 newsletter subscribers and have a potential demographic of 31 respondents who wish to take part in future research.

Data collated and presented by Virtual Bird for Laura Lawrence Author 17th September 2014