Penny Brohn and the GenesisCare Partnership

Complementary Care and Patient Satisfaction

Laura Kerby CEO

My participation in this Event does not interfere with any other obligations I have undertaken, in particular in connection with my current employment (if any) and that my institution has no objections to my participation in the Event.

I acknowledge that I have no imposing duty or obligation to refer to the institution or any other health care organization, patient, or physician to any health care institution or provider supplied by GenesisCare or its affiliates or to endorse or recommend the ordering or purchasing of any product or service of GenesisCare or its affiliates.

I hereby certify that I will comply with all applicable provisions of law and other rules and regulations of any and all governmental authorities in performing my obligations under my Speaker Letter Agreement, as well as GenesisCare’s own ethics codes and policies, and that I have been furnished with copies of the relevant GenesisCare codes

and policies. I hereby agree that my will at all times fully cooperate with GenesisCare in meeting its obligations thereunder and that my will be bound by the ethical principles underlying such regulations.

I further agree to keep strictly secret all confidential information of GenesisCare or its affiliates which I learn during the Event. I will perform all services in compliance with applicable laws and regulations and apply my best efforts to the performance of the services.

I also grant GenesisCare permission to use my speech of presentation in other capacities within the Scope of Work. I also authorize and license GenesisCare to reproduce or distribute the materials used in the Scope of Work via the GenesisCare websites. GenesisCare shall maintain the appropriate attribution to Speaker. GenesisCare may modify

the materials however, any modification of statements of Speaker that would fundamentally distort the meaning of Speaker’s statements are not authorized by this authorization and license. This authorisation and license shall be for the purpose of advertising, promotion of marketing of GenesisCare and its products and services, and for

any other purpose that is in the spirit of the original Scope of Work. For example, the presentation or speech may be recorded, taped, captured via “LiveMeeting” and may be added to the GenesisCare website.

To the extent that it has not been previously collected, GenesisCare may require collecting certain personal data from my like my name and email address. GenesisCare will do so only for the purposes required under this Letter Agreement, and always in compliance with applicable law. We will only transfer my data to GenesisCare affiliates, to the extent necessary for the fulfilment of this Letter Agreement, and specifically, to Genesis Care UK Limited, Wilson House, Waterberry Drive, Waterlooville, Hampshire ,

PO7 7XX and my hereby consent to such transfer to the extent that it is done solely for the purposes of this Letter Agreement and in compliance with applicable law.

I also acknowledge that my are an independent contractor, subject to GenesisCare’s direction only as to specific interests where GenesisCare wants the benefit of my services and advice. Nothing in this Speaker Letter Agreement makes my an employee or agent of GenesisCare, or authorises Speaker to speak for, represent or obligate GenesisCare

in any way.

Disclosure

Pioneering approach to cancer care

A strong partnership

• First patient 2013

• Central team

• 6 Treatment Centres

Treating each patient as a whole person

The Bristol Whole Life Approach

Service Delivery

• Living Well Coordinators

• Complementary support

• Counselling

• National Centre follow on

Transforming patient experience

Evaluation: Patient Experience

• Data collected from nearly 800 patients

• Living Well Coordinator appointments rated 4.8/5

• Average ratings out of 5 for therapies: • Meditation 4.7• Relaxation 4.7• Acupuncture 4.6• Reflexology 4.8• Counselling 4.7

Out of 737 patients, 721 (98%) said that the Penny Brohn UK services had made a difference to them

“Relaxation sessions and tools/techniques to help with sleep problems. Whole living well experience has been very positive and beneficial – was one of the reasons I chose to receive my treatment at Linford Wood.”

“The support was very caring and thoughtful. My feelings were respected in a private and safe environment. I am feeling much better now and feel that I have come out of the darkness into the light. Thank you very much.”

Evaluation: Patient Experience

Evaluation: Patient Outcomes

• Validated MYCaW questionnaire used (Measure Yourself Concerns and Wellbeing)

• Asks people to write down their two most pressing Concerns and rate them on a scale of 1-6 (6 being the worst) and their Wellbeing

• Asked to re-rate Concerns and Wellbeing after course of Penny Brohn UK therapies

• Full data received from over 500 patients

Average Concerns and Wellbeing ratings improved after course of Penny Brohn UK therapies• Improvements all statistically significant• 68% had reported improvement in their main Concern• 54% had reported improvement in their Wellbeing

“It was fabulous to step out of a hospital environment and be treated as a person by the Living Well Coordinator. It was hugely important to my wellbeing and recovery as a person.”

Evaluation: Patient Outcomes

Thank-you