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laundry detergent archetypes

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Stability Change Belonging Independence Creator Ruler Sage Guide Explorer Liberator Outlaw Jester Hero Caregiver Lover Regular Guy Innocent

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In class we were challenged to match brands with personality traits, and this is my take on each brand.

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Page 1: Laundry Detergent Archetypes

Stability

Change

Belonging Independence

Creator

Ruler

Sage

Guide

Explorer

Liberator

Outlaw

Jester

Hero

Caregiver

Lover

RegularGuy

Innocent

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