launching of sony's product with nike
TRANSCRIPT
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By Jerry Jose
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• It was in 1946 that Masaru Ibuka and Akio Morita together (Totsuko).
• SONY’s name was taken from “SONUS” Latin word for sound and other word “sonny” means little son together it came as SONY
• Sony Corporation, Japan, established its India operations in November 1994
History
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Facts and Figure ….
• Director: Mr. Masaru Tamagawa • Staff Strength:636 (as at March 31, 2007)• SONY launched Japan's first RADIO in1955.• SONY launched their first Trinitron colour
television in1968. • SONY launched their first Walkman personal
stereo in 1979.
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Facts and Figure ….
•SONY purchased a US record company for $22 billion.(1988)
•Bought Columbia Pictures for $4.9 billion(1989)• •SONY launched their first Handy cam video camera in 1989.
•Was the first Japanese company to be listed in NYSE.
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Philosophy
"Do what has never been done before." "Always stay one step
ahead."
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Some of the Major Awards …
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Launching of SONY’s IPod
In Collaboration with
NIKE
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nemo
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• Its basically a revolution in ipod Industry.
• Timer/ Stop watch/ Alarm.
• Helps you to enjoy Music and at the same time makes you to do work outs.
• Tells you the amount of calories burnt during the exercise.
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SPECIFICATIONS …..
• Storage/capacity* 1Gb – 250 songs Rs 5999/-
2Gb – 500 songs Rs 10999/- 4Gb – 1000 songs Rs 19999/- * can be extended
Colors …
Blue, Black, Red, Grey, White
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• Supports any kind of Audio & Video formats.
• Water Resistant.
• Enabled WiFi
• Bluetooth
• Camera (6 mega pixel)
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Head Phones/Speakers
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Accessories
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Marketing Strategy
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Marketing Strategy • Target Market• Create Demand• Product planning• Product Distribution• Effective Communication• Product promotion
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Market Research
We at SONY believe that our PRODUCTS and BRAND creates the
market
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Promotion..
• Winning Memorial Contest 2008.
• Sony World Photography Awards - Cannes 2008 Sony is sponsoring the inaugural World Photography Awards, between the 21st and 25th April
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H.R STRATERGIES
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• Each of my staff who is there in the launching program has been given both technical as well as practical knowledge about the product.
• All the outlets these specialized people are there to give live demo about the product.
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• Specialized people will be recruited in order to fulfill the need of the hour.
• To keep a check on the different departments in order to have a proper coordination between them.
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Financial Strategy
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• It’s a project of around $US100 Million.
• At Sony we never go for any kind of market research.
• Planning to set up a factory for export purposes in approved SEZ .
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• Allocation of funds according to the need . (Marketing, Advertising, Logistics)
50% for product development/ Marketing30% for advertising + promotions10% Supply Chain10% after sales
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Media Partners
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