launch a new product that doesn't hurt your existing brand by andrew homeyer - the lean startup...
DESCRIPTION
When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.TRANSCRIPT
Launch a New Product that Doesn't Hurt Your
Existing Brand@andrewhomeyer
www.rallydev.com ©2014 Rally Software Development
Photo:Tim Haselberger
How do you launch a new product without hurting
your existing brand?
Photo: Lani Elderts
Hi, I’m Amy.
I’m a Developer.
We can automate advice that will help teams continuously
improve.”
“
Hypothesis:
INVALIDATED
Photo:Karen Neoh
We still care about you, Amy
@Waffle_Cakes
Waffle.io
A waffle is like a pancake with a syrup trap.”
“–Mitch Hedberg
I build open source software in my spare time.
Empowered teams are essential for solving today’s biggest problems” “
Photo: Patrick Feller
Thank You!@andrewhomeyer
Photo: Markus Spiske / www.temporausch.com