latin trade magazine media kit 2016...latin trade magazine media kit 2016 home page size monthly 3...

CHINESE TOURISM: VISAS, FOOD AND MANDARIN PAGE 58

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YOUR BUSINESS SOURCE FOR LATIN AMERICA » WWW.LATINTRADE.COM MARCH/APRIL 2015

S T A Y A F L O A T ?

CAN

ECONOMIC FORUM Institutions -

Labor -Urbanization -

Inequality -

WORLD

LATIN AMERICA’S

MIDDLE CLASS

www.latintrade.comRecognized for over 21 years as the premier pan-regional business publication in Latin America.

LATIN TRADE MAGAZINE MEDIA KIT 2016

www.latintrade.comRecognized for 20 years as the premier pan-regional business publication in Latin America.



CONNECT WITH TOP DECISION MAKERS

LATIN TRADE MAGAZINEYour Business Source for Latin America

ABOUT LATIN TRADE• Recognized for award-winning editorial coverage • Read by 164,000 leaders and decision makers • Total market presence in the Americas • Provides access to key business travel touch points • Distributed at major regional conferences

PREMIUM AUDIENCEKey private and public sector leaders rely on Latin Trade Magazine for comprehensive coverage on regional business trends, news, and events. With extensive presence in the region, Latin Trade reaches qualified decision makers that can impact your bottom line.

A PAN-REGIONAL ARENALatin Trade Magazine reaches the region’s top players with your message. Step into our integrated multi-media platform that includes print and digital publications and events marketing that offer maximum exposure for your business.

Latin Trade Magazine is a leading provider of global business information covering business trends and the most important personalities that shape corporate developments in Latin America.


LATIN TRADE MAGAZINE EDITORIAL HIGHLIGHTS

SPECIAL REPORTEach edition offers special insight on Multilatinas, top companies of the region, and the leading businesses in each sector.

INDUSTRY REPORTEach issue examines a hot industry sector, looking at recent growth and future potential: banks, hotels, franchises, logistics and many more.

COUNTRY REPORTLatin Trade offers in-depth analysis of political and economic trends as well as business perspectives of a particular country.

IN EVERY ISSUE:

THE SCENELatest coverage on who and what is shaping Latin American markets.

TECH TRENDSInnovative technologies that are transforming the way Latin American companies do business.

SPOTLIGHTExamines the leading advertising campaigns of the region.

Insightful, comprehensive, and groundbreaking coverage of the news, events, and trends around Latin America and the Caribbean.


LATIN TRADE MAGAZINE AUDIENCE

Position your message in front of influential decision makers at the forefront of innovation across Latin America and the Caribbean.

59%Senior Executives & Government Officials

95%College degree or higher

93% 25-59 years of age

INFLUENCE AFFLUENT CONSUMERS LT readers are frequent travelers:18+ international trips per year61% Of travel is business related46% Traveled within the last year to a resort or spa55% Own second homes or timeshares

LT readers routinely purchase: Automobiles Electronics Liquor Luxury Goods Perfume Watches/Jewelry

Decision Makers

Diversified Investors

Affluent Consumers

Industry Leaders

REACH DIVERSIFIED INVESTORSLT readers are using the following services: Brokerage firms Mutual funds Real estate investment Private banking Estate planning Securities (stocks & bonds) Financial advisors

ATTRACT DECISION MAKERSLT readers are comprised of:59% Senior executives & government officials41% C-Level executives78% Men95% College degree or higher93% 25-59 years of age

TARGET INDUSTRY LEADERS LT readers directly influence their companies’ purchase & use of: Banking/Financial Services Travel Services Shipping & Transportation Computer Hardware & Software Electronics Telecommunications Consulting & Legal Services Office Equipment Solutions Real Estate Investment Aircraft Purchase & Lease Human Resources Health Care Security Insurance and Reinsurance


LATIN TRADE MAGAZINE TOTAL MARKET PRESENCE

Latin Trade provides high-quality exposure for your message across the region.

ALSO DISTRIBUTED IN VIP AIRLINE LOUNGESof the leading airlines in Latin America:

American Airlines Avianca Continental Airlines Copa Airlines Delta Airlines LAN

• Argentina • Chile • Ecuador • Perú TAM

EVENTS DISTRIBUTIONDistributed in important industry gatherings, including annual meetings of the Inter-American Development Bank, CAF Development Bank, the World Economic Forum, the International Monetary Fund, the Council of the Americas and the following sectors:

Aviation Government Financial Institutions Hospitality Logistics Technology

GLOBAL TRADE ORGANIZATIONSDistributed by American Chambers of Commerce, World Trade Centers and other trade organizations throughout Latin America and the Caribbean.

Argentina Brazil Colombia Costa Rica El Salvador Guatemala Honduras México Nicaragua Panama

DISTRIBUTIONCOUNTRY QUALIFIED READERS

Argentina 1,590Bolivia 74Brazil 9,422Chile 2,133Colombia 1,862Costa Rica 80Dom. Rep. 86Ecuador 465El Salvador 54Guatemala 359Honduras 43México 4,633Nicaragua 283Panama 1,597Perú 1,547Puerto Rico 59Uruguay 244Venezuela 152Other LATAM/Caribbean 20,156Total LATAM/Caribbean 44,839Total United States 12,987

Total Distribution 57,826Total Readership 163,960


LATIN TRADE MAGAZINE MATERIAL SPECIFICATIONS

Full page bleed2-page spread

full bleed

For bleed ads, all printers marks must be clear of

the bleed area!

FULL BLEED ADS

1/2 page vertical

1/3

page vert. 1/2 page

horizontal

1/3 page square

2/3 page vertical

SIZE WIDTH HEIGHT. SIZE WIDTH HEIGHT.

Full Page Bleed

Trim Size 8.125" 10.875"

Type Safety/Live Matter 7.625" 10.375"

Bleed 8.375 11.125"

2-Page Spread

Trim Size 16.25” 10.875"

Type Safety/Live Matter** 7.625" 10.375"

Bleed 16.5” 11.125"** This measurement is for each page of the 2-page spread. The space between the 2 areas is the gutter of the spread and should remain clear.

SIZE WIDTH HEIGHT.

Full Page Bleed

Trim Size 20.64 cm 27.62 cm

Type Safety/Live Matter 19.37 cm 26.35 cm

Bleed 21.27 cm 28.26 cm

2-Page Spread

Trim Size 41.27 cm 27.62 cm

Type Safety/Live Matter** 19.37 cm 26.35 cm

Bleed 41.91 cm 28.26 cm** This measurement is for each page of the 2-page spread. The space between the 2 areas is the gutter of the spread and should remain clear.

SIZE WIDTH HEIGHT.

NON-BLEED ADS

HIGH-RESOLUTION DIGITAL FILES

AD MATERIALDUE DATES

JAN/FEBMaterials due:December 20/January 12

MAR/APRMaterials due:February 26

MAY/JUNMaterials due:April 24

JUL/AUGMaterials due:June 22

SEP/OCTMaterials due:August 24

NOV/DECMaterials due:October 19

IMPERIAL UNITS / INCHES METRIC UNITS / CENTIMETERS

DIGITAL SPECIFICATIONS: All digital material must conform to SWOP standards.

Formats available for single file submission: High-resolution PDF file (preferred) or High-resolution Image file with the following settings Color Mode: CMYK or Grayscale Resolution: 300 dpi (118 dpcm) at actual print size File type: JPEG, TIFF or EPS

InDesign layout file must be accompanied with all support files (fonts, images, logos, and a pdf/virtual proof).

If absolute color accuracy is crucial, a SWOP calibrated color proof may be submitted with all electronic files on the materials due date.

PLEASE BE AWARE:• All spot colors will be converted to CMYK.• Black type must use 100% black, no CMYK.• No True Type fonts. Postscript fonts only.• Must include both printer and screen fonts. FILE NAMES:• No repetition of file names.• No illegal non-alphanumeric characters can be included in the

names of images: < > / ? [ ] ! @ $ % ^ & * ( ) + { } “ ; :

CONTACT INFORMATION:Manny MeloArt/Production Director(305) [email protected]

Vincent BecchinelliGraphic Designer(305) [email protected]

2/3 Page Vertical 4.625" 10”1/2 Page Vertical 4.625" 7.375”1/2 Page Horizontal 7" 4.875"1/3 Page Vertical 2.25" 10”1/3 Page Square 4.625" 4.875”

2/3 Page Vertical 11.75 cm 25.4 cm


1/2 Page Horizontal 17.78 cm 12.38 cm


1/3 Page Square 11.75 cm 12.38 cm

www.latintrade.comRecognized for 20 years as the premier pan-regional business publication in Latin America.



Home PageSize Monthly 3 Months 6 Months 1 Year A 728x90 (exclusive) $2,800 $6,900 $12,000 $22,500 A 728x90 $1,800 $4,300 $7,500 $14,000 B 300x250 (top - exclusive) $2,700 $6,500 $11,500 $21,00 B 300 x 250 (top) $1,700 $4,000 $7,000 $13,00 B 300 x 250 (other -exclusive) $2,400 $5,700 $10,000 $18,700 B 300x250 (others) $1,500 $3,600 $6,300 $11,700

Inside PagesSize Monthly 3 Months 6 Months 1 Year C 728x90 (exclusive) $2,700 $6,500 $11,500 $21,000 C 728x90 $1,700 $4,000 $7,000 $13,000 D 300x250 (top-exclusive) $1,300 $3,000 $5,500 $10,500 D 300x250 (top) $850 $2,000 $3,500 $6,500 D 300x250 (all pages-exclusive) $1,100 $2,500 $4,700 $8,700 D 300x250 (all pages) $700 $1,700 $3,000 $5,500

Daily NewsSize Monthly 6 Months 1 Year A 700x130 (leaderboard) $4,500 $4,050 $3,600 B 700x130 $4,000 $3,500 $3,100 C 700x130 $3,750 $3,250 $2,850 D 700x130 $3,500 $3,000 $2,500 E 700x130 $3,250 $2,750 $2,350 F 700x130 $3,000 $2,250 $1,750

CONTACT INFORMATION:

Tel: 305-749-0884 [email protected]

ADVERTISINGSPECIFICATIONS:• Maximum file size for all banners is between 45 KB and 50 KB.• There are no time restrictions on loops.• There are no restrictions on animations.

*All prices in U.S. dollars.Subject to availability.All digital campaigns must be paid in advance.

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DIGITAL ADVERTISING RATES

latin trade magazine media kit 2016...latin trade magazine media kit 2016 home page size monthly 3...

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