latest innovations• bounty’s absorbent structure holds the grease inside until it is rinsed and...
TRANSCRIPT
LATEST INNOVATIONS pginnovation.com
New Bounty with Dawn is a specially designed 2-in-1 cleaning product that simplifies clean-ups by infusing the cleaning power of Dawn right into an ultra-durable Bounty paper towel. Bounty with Dawn stands up to tough messes and stays intact, like a dishcloth while cleaning.
When activated by water, the cleaning power of Dawn is released into the porous towel, allowing the grease-fighting suds to capture the mess:
• Bounty’s absorbent structure holds the grease inside until it is rinsed and wrung out, which means one sheet can be used on multiple messes.
• A wet sheet of Bounty with Dawn paper towel produces results that are 4X cleaner than a used dishcloth.
• This is the thickest, strongest Bounty, with 70% more fibers in each sheet than regular Bounty.
• Bounty with Dawn traps and locks messes, with a cloth-like durability that holds up to tougher tasks.
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About Bounty with Dawn Technology
Bounty with Dawn makes cleaning easier with a powerful combination of features:
• Durable 3D sheet construction
• The fiber network is infused with Dawn
• Water-activated technology surrounds and neutralizes grease
• Absorbent structure holds grease inside the sheet
• Greasy mess is released from the substrate by rinsing and wringing
• Specially formulated cleaning agents disappear to a virtually haze-free shine
Availability
New Bounty with Dawn will be available in food, grocery and mass merchandisers across the United States beginning March 2015.
Contacts
Tonia Elrod P&G Family Care 513.634.4939 [email protected]
McKenzie Mahoney MSLGROUP (PR Agency) 646.500.7747 [email protected]