lanwes idd presentation
TRANSCRIPT
HOW DESIGN THINKING SOLVES THE PROBLEM: WHO WILL BE THE NIGHT’S DESIGNATED DRIVER
BY: PETER LANWES
TARGET MARKETTypically college students between the ages of 18-22, or anyone who goes out drinking with a group of friends
THE PROCESSINTERVIEWS AND RESEARCH WHILE REMAINING EMPATHETIC
INTERVIEWS • Interviewed 15 Quinnipiac students
( several from each year) in person, all who partake in drinking.
• Asked several questions regarding their drinking habits and means of transportation after the “pregame”
RESULTS • Everyone who was interviewed drinks at least once a week,
however, most drink up to 3 times a week• Students typically rely on shuttles, cabs, or Uber to get
them to their destination, however, for local destinations students often use a Designated Driver (DD), typically for the students 21+
• No one wants to be the designated driver, only do if they have to
• Students think that it should be chosen randomly, however, they also think that other factors should be considered that justify them not being the DD
• Examples: Had work all day, drove last time, I’m meeting someone tonight, etc.
RESEARCH• Looked up several smart phone apps, used for drinking
purposes
Scenetap
StearClear
Drunk Dial No!
All drinking related apps have a very simplistic design to them, and are very easyto use. All are designed for exactly 1 purpose
MY SOLUTION: THE APP, “NIGHT’S DD”
HOW IT WORKSOPTION A: DECIDE RANDOMLY
HOW IT WORKSOPTION B: USE FACTORS
CONTINUED: OPTION B• Driver with the
lowest score is the Designated Driver
• Birthdays and “Already started drinking” factors automatically guarantees that person isn’t the driver
PROBLEM/SOLUTION SUMMARY• Students on average rely on a DD once a week• No one likes to be the driver• Students think they should be chosen randomly, but also
sometimes think other factors should be considered• “Night’s DD” app can choose a driver randomly or take
factors into consideration
PHYSICAL PROTOTYPE