lansing regional chamber of commerce - business education series, november 2016
TRANSCRIPT
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Lansing Regional Chamber of CommerceBusiness Education Series
11/10/16
ARE YOU (MOBILE) READY
FOR 2017?
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IT'S A MOBILE WORLD, WE JUST LIVE IN IT
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WHAT I WANT TO COVER TODAY
Do We Have To Be
Friendly?
Evidently, Not in Lansing
Minding Our Mobile
Manners
Prognostications
(Because those have a great track record
right now)
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A (NOT SO) LONG TIME AGO IN A (CITY) NOT SO
FAR AWAY…
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I WAS IN GRAND RAPIDS. AND
HUNGRY.
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I WAS CURIOUS.
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Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
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WE SEEKED…
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…AND WE FOUND
64% FAILEDGoogle’s Mobile-Friendly Test
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FOR A VARIETY OF REASONS
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DO I HAVE TO BE FRIENDLY?
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CREDIBILITY-ENHANCING CHART #1
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CREDIBILITY-ENHANCING CHART #2
Mobile60%
Desktop40%40K
Searches/second
There Are A LOT of Searches. Most on
Mobile Devices
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CREDIBILITY-ENHANCING CHART #3
What People Are Doing on Their Phones
Streaming Radio Social Media Streaming Video Other/Browsing
3HRSTime average
adult spends on a mobile
device/day
And People Spend A LOT of Time on Their
Phones
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CREDIBILITY-ENHANCING CHART #4
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MINDING OUR MOBILE
MANNERS
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MANNER# 1: SPEED UP YOUR SITE
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MANNER#2: MAKE IT EASY TO READ
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MANNER#3: MAKE CONTENT
FIT
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BETTER.
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MANNER#4: MIND FAT FINGERS
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MANNER#5: BE EASY TO FIND (CLAIM YOUR
LOCAL PROFILE)
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WHAT’S ON THE HORIZON?
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THE GOOGLE AMP PROJECT
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VOICE SEARCH IS ON THE RISE
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IT’S NOT JUST MOBILE, IT’S MULTI-PLATFORM
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ADVERTISING IS OVER-INDEXED TO TRADITIONAL MEDIA
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WEARABLES ARE ON THE RISE
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QUESTIONS?
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CONTACTt: @jflores1cf: /superwebprose: [email protected]: www.superwebpros.com/welcome The Report:http://sprwb.pro/lrcc-bes The Presentation:http://sprwb.pro/lrcc-presentation