I N A G L O B A L E C O N O M Y

L A N G U A G EM A T T E R S

A P R E S E N T A T I O N B Y T A T I A N A R E Y E S F O RS G G C O N T A C T C E N T E R

S G G C O N T A C T C E N T E R . C O M

Don't assume that

your potential

buyers "probably

speak English".

Even if they do,

reseach shows that

potential buyers

prefer to purchase

in their own

language.

l a n g u a g em a t t e r s

72% of consumers

spend most, if not all

of their time, on

websites that are

published in their

own language.

S G G C O N T A C T C E N T E R . C O M

l a n g u a g em a t t e r s

52% of international

buyers only buy from

websites where the

information is

presented in their

own language.

S G G C O N T A C T C E N T E R . C O M

l a n g u a g em a t t e r s

People with low or no

English skills are 6

times less likely to

buy from

Anglophone

websites.

S G G C O N T A C T C E N T E R . C O M

l a n g u a g em a t t e r s

85.3% of people feel

having pre­purchase

information in their

own language is

critical when

purchasing financial

services.

S G G C O N T A C T C E N T E R . C O M

l a n g u a g em a t t e r s

56.2% of buyers say

having information in

their own language is

more important than

the price of the

product.

S G G C O N T A C T C E N T E R . C O M

a b o u t t h er e s e a r c h

The American Common

Sense Advisory surveyed

more than 2,400

consumers in eight

countries. The results

were published in the

Harvard Business

Review.

S G G C O N T A C T C E N T E R . C O M

a b o u t t h ec o m p a n y

SGG Contact Center has been

delivering a world­class,

culturally­sensitive customer

experience with native speaking

agents in Portuguese, Spanish

and English since 1993. We

create customer­centric bespoke

solutions that increase customer

engagement, loyalty, and

conversion.

S G G C O N T A C T C E N T E R . C O M

a b o u t t h ea u t h o r

Tatiana Reyes speaks 4

languages and has traveled to

46 countries and counting.

She is passionate about

helping global companies

connect with Brazil and

beyond as the Business

Development Manager at

SGG Contact Center.

S G G C O N T A C T C E N T E R . C O M

c o n t a c t

Tatiana Reyes

Business Development Manager

SGG Contact Center

(786) 509 6422

tatiana.reyes@sggcontactcenter.com

S G G C O N T A C T C E N T E R . C O M

f r e e b i e Get a FREE translation

(up to 100 words) in

Portuguese, Spanish,

or English when you

mention this

presentation.

S G G C O N T A C T C E N T E R . C O M

S G G C O N T A C T C E N T E R . C O M

thank you!

gracias!

obrigada!