land trust alliance workshop
TRANSCRIPT
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Smarter Fundraising Events You WORK Hard to Produce Your Fundraising
Event
Optimize Your Event So That It WORKS For You
@SwellFund
s@LTAlliance
#SEConserve2
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The Next 75 Minutes……- YOU will participate and there will be Prizes!!
- Use Twitter @SwellFunds - Find us on Facebook
Facebook.com/SwellFundraising
- Rapid Fire Q/A
- Event Team Work - A
- How do you measure your event?
- Event Team Work – B
- Steps to Make Your Event Work For You? - Efficiency- Leverage Return
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Swell’s application suite includes the following:
Online event website Ticketing Content
Donation Processing
Event Management App Event Check-in
Onsite Merchant Processing
Big Screen Application Instagram / Twitter Feed Real-time donation tally
Leaderboards Sponsor Logos
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Reciprocity
Social Proof
Scarcity
Commitment/
Consistency
Authority
Give Something to Your Guests/Donors
Don’t Make Them Attend a Poorly Organized Event
Include Social Influencers
Leverage Social Media
Culture of Giving
Limited Tickets
Rare Opportunity
Fear Of Missing Out
Need to Give Again
Post Event Communication Solidify Commitment
Reward Repeat Guests
Duty to People in Powerful Positions
Board
Event Speaker
Organization Thought Leadership
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Rapid Fire Q/A
Immediate Response – No Thinking
Raise Your Hand For a YES Answer
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Does your event take too much staff time?
Do you raise a 1/3 or more of your unrestricted budget from event
fundraising?Did you create a social media hashtag for your event?
Do you host events because they…..
Raise
Awareness?
Engage Donors?
Attract New
Donors?
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In the budget, did your org increase the projected revenue
from your event? Did your organization make other adjustments to the event
budget other than revenue?Is your event FUN?
Would your event be considered successful if it generated LESS revenue
but from new donors?I LOVE MY EVENT FUNDRAISER
I HATE (sort of) MY EVENT FUNDRAISER?
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Team Work
Describe Your Event in 5 Words
How Do You Measure the Success of the Event?
Name the #1 Benefit of the Event for You Org
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Team Work
Describe Your Event in 5 Words
How Do You Measure the Success of the Event?
Name the #1 Benefit of the Event for Your Org
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Fundraising is the most visible example of the organizational
culture Innovative
Cutting Edge
Unique
Modern
Multi-Generation
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Responsible
Smart
Eco-Friendly
#SEConserve2
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What Message Does Your Event Send Donors?
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Top Line Number (Net Event Revenue)
Diversity of Revenue Sources
Corporate
New Donors
Current Donors
#SEConserve2016
@swellfunds
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Cause / Organization Awareness
Website Traffic
(Google Analytics)
Online Reach
(Facebook/Twitter/Hootsui
te)
New Event Guests
Earned PR(Ask for circulation)
#SEConserve2016
@swellfunds
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Planned
Gifts
Major Gifts
Annual Fund Gifts
First Time Gifts / Event Participants
Events operate HERE
RetentionNumber of New Donors?
Recapture
Acquisition
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Team Work
Where do you spend the most time when organizing/planning
your event?
What (other than top line revenue) would you like to achieve from your
event? @swellfunds
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Automate to Gain Efficiency
TicketingData Collection Communication
sDonations
@swellfunds
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Communication Efficiency
Ticketing
Data Collection CommunicationsTable Host
Table NumberGuest Email
Automated email sent to guests
with Table Number and Map
Ticketing Sponsor Contact# of Comp Tickets
Link to fulfill Tickets
Automate Issuance of Complimentary
Tickets
Donations NameAmount
Cause/EventGuest of…
Personalized, automated thank
you email#SEConserve2016
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Volunteer Management
Find a Free, Low-Cost Software Tools to Facilitate ….
CalendlyAppointmentCore
GoogleDocsBase Camp
Volunteer SpotBetter Impact
#SEConserve2016
@swellfunds
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Design Tools
#SEConserve2016
@swellfunds
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Can we leverage the event differently?
Is it possible to expand our event
reach through technology?
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Engagement Via the Ticketing Process
Learn About Your Cause- Download Research- Subscribe to Your Blog- Visit a Site with Info
Connect with Organization- Social Media commit- Email Capture
Tell Your Story- Online sharing- Invite friends Can My
Guests Do More?
#SEConserve2016
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How?
#SEConserve2016
@swellfunds
Put your event website to work- Add a button to download
information- Insert video
Use ticket email to send additional information
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Friends asking Friends
#SEConserve2016
@swellfunds
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How Powerful is Peer to Peer?1 out of 4 emails sent peer to peer yields
a donation
1 out of 1250 emails sent by the organization yields a donation
#SEConserve2016
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Reach an Online Audience via Live Stream
Facebook Live
#SEConserve2016
@swellfunds
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Motivate Social Media with Social
Walls
@swellfunds
#SEConserve2016
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Cause / Organization AwarenessSPONSORS
#SEConserve2016
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Sponsor Support
Instagram Photobooth
Facebook Images
Event Social Media Feed
Name of Event
Be a Fan / Follower
@swellfunds
#SEConserve2016
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Head in sand photo / overwhelmed director
#SEConserve2016
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What specific ideas would you like to apply to your
event?
@swellfunds
#SEConserve2016
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1984 2006
“People are naturally nervous about the unknown and quickly default to how
things have always been done”
@swellfun
ds
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#1: Make it EASY to Donate
#2: Make it quick/easy to check in
#3: Data Collection
#4:Engage guests to share online
#5: Automate your current
activity#6: Connect