1. Land Rover & Eyeview

2. THE PROBLEM:

3. 99% OFTHEMWATCHTHE EXACT SAME AD

4. THAT JUST DOESNT MAKE SENSE

5. Personalized MessagingProgrammatic Audience Buying Audience Data 1st Party + 2nd Party + Eyeview Data Aggregation Be at the right place at the right time Multiple creative versions VideoIQ: PERSONALIZED VIDEO PLATFORM

6. AUTOMOTIVE CONSUMER JOURNEY THE TRADITIONAL PERSPECTIVE Imagine Compare Decide

7. AUTOMOTIVE CONSUMER JOURNEY TODAYS REALITY Imagine Compare Decide

8. LAND ROVER GOAL Generate sales by driving foot traffic at local dealer level in the form of qualified leads

9. 68 3 Markets Models Dealers LAND ROVER CHALLENGE Videos3 123 7 Audiences Deliver relevant messaging in highly fragmented environment using just 3 video assets

10. STEP 1: We combined Land Rover, 3rd party and Eyeview data Audience Data

11. STEP 2: We DYNAMICALLY created videos Personalized Messaging

12. STEP 3: We programmatically bought Land Rovers optimal audience Not in-market to buy NOT BUYING JILL JACK In-Market & Local Dealer Sale JOHN Owns Audi Q7 JENNY Built a Blue LR Sport Online Programmatic Audience Buying

13. CUSTOMER EXPERIENCE

14. STEP 4: We targeted only people that were LOCAL

15. STEP 5: We optimized targeting, creative and media throughout campaign

16. RESULTS In Post Impression Activity vs Other Video Platform In Progress Consideration vs The Repurposed TV ad

17. WHATS NEXT Following the viewer voyage across display, video and mobile with DYNAMIC MESSAGING

18. WHATS NEXT Real Dealer Imaging

19. Q&A