LAMERICA Real Estate

Client:

Property:

Prepared By:

Rick Albert DRE#01884303

818.850.1869

Ralbert@LamericaUSA.com

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Standing out from the Crowd LAMERICA Real Estate is produces

extraordinary results. In 2013, 80% of our

listed properties have entered into escrow

over the asking price and in less than 30

days. This was an average of 568% better

than the competition. All properties

appraised at or above contract price. This

isn’t by coincidence; this is through proven

attention to metrics, high focus on details,

and follows through with each listing.

Property Offer Price Closed Price DOM Ave DOM in

area1

% Above

Ave DOM

3759 Whitespeak

Drive, Sherman

Oaks

$1,450,000 $1,467,500 3 34.1 1136.67%

2397 Morslay Road,

Altadena

$1,075,000 $1,100,000 6 25.25 420.83%

8530 Franklin Ave,

Hollywood Hills

$1,695,000 $1,710,000 10 119.67 1196.7%

7840 Torreyson

Drive, Hollywood

Hills

$3,500,000 $3,520,000 16 83 518.75%

222 N Lucerne Blvd,

Hancock Park2

$1,895,000 $1,880,000 47 72.4 154.04%

1Within a half mile radius of subject property, all Single Family Homes that closed within January 1, 2013 to April 1 , 2013.

All are standard sales. Information received from TheMLS Multiple Listing Service and LAMERICA Real Estate records. 2As of May 1, 2013, 222 N Lucerne is still in escrow and scheduled to close May 22, 2013.

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Research and Analysis

It takes more than just putting a “For Sale” Sign in front of a

home to sell. Deeply understanding the market conditions,

careful analysis of relevant comparable homes in a specific

area, and what emotional features buyers are looking for

are key differentiators between the “Still on Market” versus

“Sold”. LAMERICA does this through research and

implementation of our proven best practices. This research

includes but not limited to:

On a macro level

- Financing Options for Buyers - Relevant Supply Inventory

- Properties for Sale - Properties Sold

- Days on Market (DOM) - List Price versus Sold Price

On an individual property level

- Identify buyers’ needs - Thorough visual inspection of

property

- Understanding the competing

properties

- Suggested sales price based on

Comparative Market Analysis

- Expected selling timeframe

- Develop marketing plan

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Marketing Department

The marketing plan is split up into three performance drivers.

These drivers can be customized to fit with the needs of the

Seller and market. These categories are:

1. Online Driver

We pay to be featured on Trulia and Zillow landing page

for the area

Provide the maximum number of quality pictures allowed

Complete details filled out for maximum search ability

2. Off-line Driver

Strategic placement of open house signs (up to 40 signs

per open house)

Open house extended hours, both Saturday and Sunday,

every weekend until sold

Cross marketing with other nearby homes that do not

directly compete

Provide Financing Flyers for potential buyers

Comparative Market Analysis printed and stored for open

houses

Having a “For Sale” sign that is more client driven than

branding, or none at sellers' option

3. Realtor® Driver

Broker Opens as needed until sold

Reach out to active Agents in the area

E-Flyers sent to area specific Agents

We pay for full page color right hand placement print ads

for Realtor® magazines

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Buyers’ ways of finding homes

Many Buyers are using the internet for

searching their next home. But that isn’t

their only resource.

Source: 2012 Profile of Home Buyers and Sellers – National Association of Realtors

0

10

20

30

40

50

60

70

80

90

How Buyers Search for Homes

Percentage of Usage

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Online Syndication Based off of the research on the previous

page, online presence is a must. All of

LAMERICA Listings are syndicated to the

various websites such as the following:

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Property Specific Websites

Here at LAMERICA Real

Estate, property

specific websites can

be an integral part of

the home selling

process.

This allows our

Realtors® to disperse

up-to-date information

and pictures to

potential Buyers.

In addition, LAMERICA

employs certain

Search Engine

Optimization

Techniques for higher

rankings in Search

Engines such as

Google and Yahoo.

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Online Performance

LAMERICA practices what we preach. Online presence is

not only a must, but something measurable. LAMERICA

employs certain techniques to get higher rankings in the

major real estate websites such as Zillow and Trulia.

According to Zillow.com, featured listings get 3x the

exposure compared to non-featured listings. We pay to

have all of our listings featured.

In regards to Trulia, featured listings receive between 4x-7x

more views than non-featured listings.

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Flyers and Brochures

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What’s the cost to you?

LAMERICA Real Estate goes full force when it comes to

listing your home. And because of this, often times there

are extra costs that go into various aspects. These costs are

investments in selling your home paid for by LAMERICA.

Some of these costs include:

Quality Photographer: The better the photos, the more

attention the listing receives from other Realtors and buyers

which increases the probability it will sell faster and at the

maximum price.

Maximum Sign Placement: LAMERICA staff holds open houses

for extra days and extended hours. LAMERICA Real Estate open

house signs are placed based on a map strategically created

by us which produces more than double the national average

buyer visits.

Featured Listings: LAMERICA pays to have the homes Featured

through Zillow.com and Trulia.com. These are the top real

estate websites visited by Buyers. Through this, it allows your

home to be one of the first properties potential buyers see

when looking in your area. This more than doubles the national

average of web visits.

Agent Specific Marketing: LAMERICA Real Estate goes beyond

the multiple listing service by sending out area specific e-mails

to agents who have pools of buyers waiting to purchase your

home. LAMERICA also pays for color full page, right hand side

placement in the top Realtor online/print publication.

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LAMERICA

With LAMERICA Real Estate, you don’t just have an agent

selling your home; you have a staff of experts.

Paul Wylie Broker/Chairman

Paul has over 30 years of mortgage, escrow, insurance, real estate

development, investing, and brokerage experience. In 1990, Mr. Wylie

co-founded Metrocities Mortgage, a national residential mortgage

banking firm ranked #1 nationwide in real estate joint ventures and in

the top 1% of mortgage companies nationwide in closed loan volume.

Metrocities Mortgage grew to over 64 locations in 30 states nationwide.

Customer satisfaction was surveyed and consistently exceeded 95%.

Heroic Customer Service © was the central core value and staff

deliverable. The highly successful client Pathway to the President was

highly successful. Mr. Wylie also has founded and served as president of

real estate companies over the duration of his career as a California

Broker since 1988 and licensee since 1986.

John Stewart CEO

John Stewart has over 26 years of real estate, escrow, insurance, and

mortgage experience including with Metrocities Mortgage, which he

co-founded. He has also been an accomplished executive with

Fortune 500 companies. He has held a California real estate license

since 1987. Mr. Stewart has highly regarded real estate design and

development expertise. His critical and creative problem solving and

attention to detail add tremendous value to our clients’ results.

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LAMERICA

Rick Albert Realtor®

Rick Albert is a college graduate of California State University, where he

won awards both at a university and national level. Rick has developed

real estate skills in the following: purchasing and selling, marketing,

foreclosure sales and acquisitions, construction, property management,

and sales. In his off time he volunteers, reads, and participates in

various obstacle course sports.

Marika Smith Escrow Officer/Transaction Coordinator

Marika Smith has over 20 years of escrow experience, including as

Manager and Escrow Officer at Fidelity National Title, where

responsibilities included managing escrows throughout their life cycle.

Ms. Smith worked in a prior role as Manager and Escrow Officer for

Commerce Title, where she serviced all escrows for Centex Homes

throughout Los Angeles and Ventura counties. She is experienced in

purchase escrows as well as refinance transactions. Throughout her

career, she has also been an integral part of the escrow team for First

American Title, Chicago Title, Townsgate Escrow, TMC Escrow and

Country Oaks Escrow. Ms. Smith knows what it takes for a transaction to

operate smoothly and efficiently from opening to closing.

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Comparative Market Analysis

The following pages are the detailed Comparative Market

Analysis of your home. Below is not only the summary of the

comparables, but insight into your specific area.

The following table summarizes the prices calculated from

the adjusted comparables:

Low Median Average High Count

Comparable Price

Adjusted Comparable

Price

Your Market*:

Your Area:

Number of Active Homes

Number of Homes in Escrow

Number of Sold Homes

Average Days on Market

*All homes are within a half mile radius and sold properties were within the last 6

months.