lamartine dacosta overview of olympic cities- book launch 30-9-2009

8/6/2019 Lamartine DaCosta Overview of Olympic Cities- Book Launch 30-9-2009

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,IN SPORT MEGA-EVENTS: AN OVERVIEWOF THE BOOK OLYMPIC CITIES 2012

AND THE REMAKING OF LONDON

Lamartine DaCosta, PhDSept. 30th, 2009


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LERI\NUTAU PARTNERSHIP OPPORTUNITY

Brazilian 12 cities mega-events decade

2011 2013 2014 2016 \ 2020MILITARY WORKERS FIFA FOOTBALL OLYMPIC

GAMES GAMES CUP GAMES(Rio) (Rio) (12 cities) (Rio)

LERI-NUTAU STRATEGY: (1) Follow up

of local and institutional developments; (2) Proposal of

projects on urban planning and social empowerment


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The aim of thispresentation is toreview the knowledge

production on the issuesrelated to sport mega-events in order to

THUS....

identify the context intowhich the book OlympicCities (Poynter &

MacRury, 2009) may beappreciated accordingto its possible impacts


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ex ante ex post

APPROACHES

2000s1990s

Olympic Studies tradition Multidisciplinary studies(not necessary connected to the

Olympic Studies tradition)


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EX ANTEAPPROACHES (brief)

- OLYMPIC STUDIES TRADITION

Sources: Muller\Mainz (1980s), Landry\Quebec and Moragas\

Barcelona (1990s)....plus 300 Olympic scholars individual andgroup contributions....

Research focus: Historical fact-findings, multidisciplinary

interpretations of past events....

Research themes: Olympic personalities and institutions, IOC

interventions, Olympic education, cerimonies, Green Games,

media....

Interventions: Selective....beginning at mid 1990s (environmental

protection, womens rights, legacy) as a result of external pressures.


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EX POSTAPPROACHES (brief)- OLYMPICS AND OTHER MEGAEVENTS

etc

Sources: Hamburg, Cologne and Mainz universities (2004-2006),

FIFA Masters universities (2000s), LERI (2000s)...

Research focus: Meanings, conceptual re-definitions,

interpretation of mega-events in global society....

Research themes: Legacy, Urban changes, economic and

environmental impacts, media, global cities, technology of

construction....

Interventions: Concentrated in cultural and social problems,

governmental new roles and actions, legacy management...

beginning at mid 2000s as a result of local, regional and nationaleffects....


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TRADITION

TRADITION

Three books withrelation to OlympicStudies

INNOVATION

INNOVATIONFROM

TRADITION


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OLYMPIC CITIES, the book(Poyter & MacRuryEds, 2009):

Transition to Ex postapproaches

Cultural & social meanings

Ex ante review in search of

new concept ons andefinitions

Social constructions and urban

regeneration in view of London2012

New research directions andtopics


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Project of Sport University of Beijing andUniversidade Gama Filho Rio de Janeiro (noncommercial) with support of IOC, with 86

authors from five continents in three volumesdated 2008, 2009 and 2010.

Olympic values-led texts selected orrecommended to candidates to oin the ro ect

BENCHMARKING

Olympic Studies Reader-OSR (2008 2010) Chinese Editors: HaiRen & Niu Jing; Brazilian Editors: DaCosta, L. & Miragaya, A.

www.bsu.edu.cn/new/web/files/OLYMPIC STUDIES READER.pdfwww.bsu.edu.cn/new/web/files/OLYMPIC STUDIES READER.pdf

have been focusing either on multiculturalism ormultidisciplinary approaches, respectively toinnovative trends or to traditions for OlympicStudies concerns.

Each volume - two separate sessions:

multiculturalism and multidisciplinarity(Textes in English - Chinese)

Website for free access:


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CREATIVITY

IMPACTS

LERIs Management Model for Projects

An interpretation

INNOVATIONLERIs management style


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LERIs Management Model for Projects (proposal)

Books perspectives in view of LERI\NUTAU

Partnership (projection):

(1) Theoretical platform

for studies and projectsproposals facing the2011 2016 \ 2020

INNOVATION

-

Brazil

(2) Association with the

book Legacies of SportsMega-events from theMinistry of Sports

Brazil, 2009


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Non commercial book issued byMinistry of Sport in Brazil 75 authors(6 from UK, Germany and Spain) from35 universities organized as anepistemic community, that is groups

of authors with previous chosen topicsrelated to the central theme of thebook, supervised by editors andreferred in some subjects to selectedinternational s ecialists anchors .

Legacies of Sports Mega-events (DaCosta etal. Eds, 2009)

A seminar joining authors wasorganized aiming to discussconvergences of the knowledge.

The paper version of the bookis published in Portuguese withEnglish summaries. PDF version isavailable at:

www.confef.org.br/arquivos/legados/Livro.Legados.de.Megaeventos.pdf


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CREATIVITYIMPACTS

Rio de Janeiro, candidate city to host the 2016

Olympic Games, tested against the thesis ofcreativity and innovation:

INNOVATION


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CREATIVITYIMPACTS

Benchmarking with2012 Londons lobby

Clear connections withinternational politics (i.e.BRICs)

INNOVATION

Explicit and fullintegration with NationalEconomic Plan for 2010s

Official guarantees fromNational Central Bank


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Brazil in the BRICs Internationalpolitics towards the 2016 Bid


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CREATIVITYIMPACTS

Several mega-eventsusing the same sportsinfrastructure

Consolidation of freeaccess street audiencesto com etitions

INNOVATION

Athletes Villageintegration with localbeach culture

Urban regeneration of thecity in areas not related to

the Games


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CREATIVITYIMPACTS

Influences over the

bidding process:

Time zones advantagesfor US TV transmission

High support of localpopulation to the Games

INNOVATIONN

Full and official support ofthe three Govts levels andCentral Bank

BRICs drive in worldseconomic growth of nextdecades


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CREATIVITYIMPACTS

Constraints over the

bidding process:

Growing interventions ofGovernments in the

Olympic Games overallmanagement

INNOVATIONN

Major Sport institutionsinterests vs internationalpolitics

Overlapping of biddingtechnical criteria withinternational and nationalpolitics


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CONGRATULATIONS!

And thank you for your attention.

[email protected]

www.atlasesportebrasil.org.br


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lamartine dacosta overview of olympic cities- book launch 30-9-2009

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