Company Background

CS Rentals of Lake Norman is a daughter

company of CS Performance

After successfully establishing their first

company specializing in the maintenance and

sales of used jet skis, owners and brothers Don

and Greg Gooding started renting jet skis on the

side during the summer.

Company Background

A decade ago they leased docking space and opened CS Rentals at Queen's Landing in Mooresville, NC

Last year when permit issues forced the closing of the floating bar dock at Queen's Landing, the Goodings jumped at the opportunity for better realty and moved to the floating bar dock and expanded their inventory.

Products and Services

CS Rentals is a company located at Lake Norman in North Carolina and is focused on providing a fun and memorable experience for its fun-seeking customers. We rent boats and jet skis at affordable prices.

Trained staff will provide you with sufficient knowledge on safety and usage. Furthermore, we equip you with life jackets and more. Also, if you don't own a boat drivers license, CS Lake Norman Rentals offers you a driver as well, for $25/hour.

What We Rent.

Boats24' Bennington SL Pontoon - Seats 1025' Manitou Aurora Pontoon with Tow Bar - Seats 10 25' Godfrey Sanpan Pontoon with Tow bar- Seats 10 Crest III XRS Tritoon - Seats 12 28' Bennington RLX - Seats 1431' Premier Boundary Double Decker - Seats 16Ski Boat - Seats 6

Jetskis (All Jetskis hold a maximum of 3 Persons)Yamaha PWC VXYamaha PWC FX

Target Market

For rentals that include jet skis the target market

is over the age of 18 (for rental safety purposes)

and under the age of 35.

This target age is for physical safety. Jet skis

require a lot of squatting, sitting, and standing

repetitively. Jet ski rentals will focus a majority

of the efforts on single males who enjoy extreme

sports.

Target Market

Our target market will also include upper middle class-higher class.

Research shows middle-class families are less likely to spend over $100 a week on leisurely activities as a whole

The company as a whole will also target upper middle class families that are visiting the area or are on a prearranged trip due to highly recommending reservations.

Current Promotions

CS Rentals has a Facebook page, in which they

occasionally offer coupons

company website with pricing, pictures,

information, and booking technology

They sent coupons for a free 2 hour 90hp

pontoon rental during the week to area codes

located on Lake Norman.

Past Promotions

CS Rental makes rental rate brochures and distributes them regularly to surrounding gas stations, businesses, and rental houses on the lake, as well as give them out at their two locations.

Previously sponsored jet ski races on Lake Norman, but those events no longer exist.

Signs in front of CS Performance that advertise rentals as well as a jet ski on display with a sign, kayak, and paddleboard on it by the road at Queen's Landing.

Media Budget

Additional IMC Activities

We recommend a

stronger presence on

Instagram

Create a strong

presence in trending

hashtags (#jetski,

#lakelife,

#feelingnauti)

Additional IMC Activities

We recommend an

increase in followers

Offer a special or

discount for liking the

page or sharing posts

All of the reviews are

positive, showcase that.

We recommend that CS Rentals keeps a close relationship with their

customers. This will create a loyal customer base and will make

customers feel like their needs are being heard.

Additional IMC Activities

Additional IMC Activities

Commercial

“Feeling Nauti?”

Any Questions?