lake county cvb annual meeting workshop
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5 travel and tourism trends in social media.TRANSCRIPT
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
Lake County CVBAugust 22, 2012
5 Social Media Trends
To Bring the Buzz to Your Tourism
Business
Presented ByDave Serino
Strategist & Educator
Think! Social Media
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
THE NEW COMMUNICATION MODEL
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
THE NEW COMMUNICATION MODEL
It’s all about DIALOG……..
- Individuals easily connecting with their existing network to find trusted information
And, in TRAVEL it’s all about…..
- Individuals easily connecting with each other looking for advice and sharing their experience with ease
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
“We lived on farms, we lived in cities, now we’re going to live on the internet.”
Sean Parker
The Social Network
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
TO WHAT EXTENT DO YOU TRUSTconsumer opinions posted online: 70%
Nielsen Global Trust in Advertising and Brand Messages April 2012
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
TO WHAT EXTENT DO YOU TRUSTrecommendations from people you know: 92%
Nielsen Global Trust in Advertising and Brand Messages April 2012
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
IMPACT ON TRAVEL AND TOURISM
81% of travellers said reviews were important when deciding which hotel to stay at.*
83% of travellers usually or always consult TripAdvisor reviews before booking a hotel.**
75% of travellers said their holiday was better because they used reviews to make sure they picked the best place for them.**
* Forrester, 2011** Phocuswright, 2011*** Skyscanner, 2011
52% of Facebookers said “that seeing friends’ holiday pictures had inspired them to book a holiday to the same place.***
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
THE STATE OF THE AMERICAN TRAVELER
• Travelers who expect to increase their leisure travel in the next 12 months dropped to 27.5%, down from 32.7% six months ago.
• About 28% of all travelers used a DMO web site, while only 13% used a visitor guide.
• 41% Used UGC & 24.6% used social media.
• 41.3% use a mobile device; while 78.5% of those ppl used them in destination
• 12% visited a destination after being inspired by Facebook
July 2012www.destinationanalysists.com
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
1 - THE MOBILE MOVEMENT
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
MOBILE WEB SITE
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
Destination Marketing Planning
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
2 - QR CODES
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
3 - TWITTER: THE NEW CRM
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
Connections
Relationships
Conversions
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
Establish Yourself as Expert, Authority or Advocate
• Before you begin decide on your brand, content and strategy 70% - “I want to be a credible source for content
and information on the travel, tourism, hospitality & meeting industry in the areas of online marketing and social media”
30% - “I want to relay my passion for my hobbies and interests: an active life style, family, sports and craft micro brews”
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
4-FACEBOOK: MORE THAN A SOCIAL NETWORK….
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
Use the Cover Photo to Capture the Visitor
• A showcase image to represent your destination, property, or attraction.
• It should be consistent with your marketing strategy and brand.
• Crowd source for a unique image through sites like Flickr or invite fans to submit their own
• Remember: It should be 850px by 315px and can not include price info, contact info, web addresses or references to “Like” the page.
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
5 - CREATING DEMAND WITH ADS
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
FACEBOOK ADS
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
FACEBOOK ADS
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
FACEBOOK ADS
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
WORDS OF WISDOM
“It is more important to know where you are going than to get there quickly. Do not mistake activity for achievement.”
Mabel Newcomer
Vassar College, 1917-1957
@DaveSerino
Lake
County
Conventio
n a
nd
Visito
rs Bure
au
http://44d.me/DaveSerino
Dave SerinoStrategist & Educator
Think! Social Media USA209 West Main St, Suite 107
Brighton, Michigan 48116www.ThinkSocialMedia.com
Cell: 810-623-1505Skype: dave.serino
www.Twitter.com/DaveSerinowww.FaceBook.com/ThinkSocialMedia
www.DaveSerinoBlogs.com