lace up save lives wendy eick heidi kehl. background started in 2006 money goes to aids grants in...
TRANSCRIPT
LACE UP SAVE LIVES
Wendy EickHeidi Kehl
BACKGROUND• Started in 2006• Money goes to AIDS grants in
Africa • Support programs that have
reached four million people • Help with testing, counseling,
treatment, and more• Purchase Nike Red laces• 100% of proceeds go to the
Global Fund to help in the fight against AIDS
• Raised over $135 million and growing
• Educating youths on how to avoid AIDS/HIV
Integrated Marketing Communication
• Youtube
• Widget
Image Advertising
• Creative Strategies• What the advertising message will say or communicate
– Widget
– Nike shoe sales
– Professional Athletes• Serena Williams wears NIKE(RED) laces as an advocate of
LACE UP SAVE LIVES
