lắc coffee brand
TRANSCRIPT
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PROJECT SEM1
GIÁO VIÊN LÊ ĐỨC LỢI
THÀNH VIÊN NGUYỄN TUẤN ĐỨC
ĐỖ THU GIANG
ĐÀO TUẤN ĐỨC
NGUYỄN TUẤN ANH
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ĐỀ TÀI NHÃN HIỆU CAFE LON
1.THIẾT KẾ
2. BAO BÌ
Logo • Pattern • Typeface • Color
Lon • Hộp chứa • Cốc giấy • Hộp đơn
3. ẤN PHẨM Poster • Brochure
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LOGO
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Ý NGHĨA THƯƠNG HIỆU
Thương hiệu “Lắc Coffee” được biết đến bởi tính năng độc đáo, tiện lợi, nhanh chóng của sản phẩm.Chỉ với 1 phút cầm chiếc lon thông minh trên tay và lắc theo cách của mình, bạn đã sẵn sàng để thưởng thức vị cà phê thơm ngon đậm đà nhất.
Logo lấy cảm hứng từ đường cong của những hạt cafe nguyên nhất, các chữ được sắp xếp không theo một trục gò bó. Những đường cong khỏe khoắn, hiện đại và sắc cam ấm nóng tạo cảm giác không ngừng chuyển động rất thu hút mắt nhìn.
Thương hiệu Lắc coffee sẽ mang lại cho những ai thưởng thức cảm giác lan tỏa sôi động khi cùng nhau lắc như tự pha cà phê theo cách của riêng mình.
Lac Coffee Logo1
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PostiveNegative
Dùng trong các sản phẩm
Standard
Lac Coffee Logo2
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C00
R40
R250
C00
M00
G40
G166
M40
Y10
B37
B26
Y100
K95
K00
If Gray >= 70%
Lac Coffee Logo | Color3
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Idea
Icon
Lac Coffee Pattern4
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Mix Positive Negative
Lac Coffee Pattern5
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FF Cocon OT Bold
UTM Neo Sans Itel
Nexa Rust Script S
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
FF Cocon OT Light
Typeface dùng cho healine và title
Typeface dùng cho phần sub-title/nội dung
Typeface dùng bổ trợ cho headline/title
Lac Coffee Typeface6
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Office | NamecardLac Coffee Office7
OFFICE
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Office | Phong bìLac Coffee Lac CoffeeOffice | Namecard Office | Namecard8 PB
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Lac Coffee Office | Phong bì9
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Lac Coffee Office | Letter10
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Logo | ColorLac Coffee Office | Folder11
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Logo | PatternLac Coffee Office | CD Label12
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Lac Coffee Office 13
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Logo | Pattern
PACKAGING
Lac Coffee Packaging14
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Lac Coffee Packaging | Lon15
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Logo | PatternLac Coffee Packaging | Lon16
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Lac Coffee Packaging | Lon17
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Lac Coffee Office | Box18
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Lac Coffee Packaging | Box19
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Lac Coffee Packaging | Paper Cup20
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Lac Coffee Packaging | Paper Cup21
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Lac Coffee Packaging | Labels22
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MEDIA PUBLICATIONS
Lac Coffee Media Publications23
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Lac Coffee Media Publications | Poster24
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Lac Coffee Media Publications | Poster25
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Lac Coffee Media Publications | Poster26
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Lac Coffee Media Publications | Brochure27
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Lac Coffee Media Publications | Brochure28
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Lac Coffee Media Publications | Brochure29
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Lac Coffee Media Publications | Brochure30
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Lac Coffee Media Publications | Brochure31
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Lac Coffee Media Publications | Brochure32
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Lac Coffee Media Publications | Brochure33
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Lac Coffee Media Publications | Brochure34
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THANK YOU!