labor market investigation report delhi

LMI Report – Delhi 1

Labor Market Investigation Report

Delhi

Report By

Empower Pragati

Hitesh Pariekh & Pankaj Kumar

August 2010


Table of Contents

S.No Contents Page No

Executive Summary 3

1 Introduction 4 to 5

2 Objective 6

3 About the Study Area 7 to 9

4 Research Methodology 10 to 16

5 Sectoral Analysis 17 to 18

6 Findings and Results 19

7 Analysis and Interpretation of

Results

20

8 Recommendations 21

9 Appendix 22


Executive Summary

The Labour market Investigation/Market Scan for ‘Saksham’ Youth Employability Training Program involved a

survey of Delhi and its Characteristics.

Delhi is the capital of the Republic of India and a state for administrative purposes. It covers an area of 1,483 sq km

and is one of the largest metropolises in the country. It is home to the Union Government of the country and the

state government offices. Delhi is the epicentre of international politics, trade, culture and literature in India. The

two prominent major topographical features of the city are the river Yamuna and (terminal part of) the Aravalli hill

ranges. The Delhi state is divided into165 administrative villages under nine districts. The New Delhi Municipal

Corporation (NDMC) manages the Union Government’s area. Delhi has a cosmopolitan culture with a mix of

languages in use. English and Hindi are most common languages used for everyday transactions. Punjabi, Bihari

and Haryanvi, etc. are the other languages used.

At current prices, the Gross State Domestic Product (GSDP) of Delhi for 2007-08 was US$ 35.81 billion. Between

1999-2000 and 2007-08, the average annual GSDP growth rate was 14.8 per cent. The growth was driven by the

expansion of the services sector. Banking and insurance, real estate, trade, tourism and communications were

driving the progress in the sector. The Net State Domestic Product (NSDP) of Delhi was about US$ 32.81 billion in

2007-08. The average NSDP growth rate between 1999-2000 and 2007-08 was about 14.66 per cent.

Delhi’s economy is unique as it is dependent on commerce and trade more than on manufacturing and agriculture.

In 1996, the Supreme Court of India ordered over 90,000 industrial units to relocate outside the state in order to

control increasing levels of pollution. Consequently, the state now is left with very small scale industries which are

mostly non-polluting. In 2007-08, at US$ 28.3 billion, the tertiary sector contributed 99 per cent to the GSDP of

Delhi at constant prices. According to the Reserve Bank of India, FDI inflows in the state* from April 2000 to

October 2009 amounted to US$ 19.3 billion. Of the total outstanding investments of US$ 17.32 billion as of

December 31, 2008, the services sector had the highest share of investments at 53 per cent. Manufacturing,

electricity, irrigation and construction had project investments of less that 20 per cent each.

The location advantage, policy incentives and infrastructure in the state support investments in sectors such as

IT/ITeS, banking and financial services industry (BFSI) and tourism activities.

The Government is also encouraging activities allied to industry, such as consultancy, training of skilled manpower

through vocational training programmes and entrepreneurial development programmes.

Keeping in Mind the above facts and the developed and developing areas near the target locations it was felt there

is huge demand for Service sector especially in Retail, Hospitality, BPO, Security services, Banking and Finance.

It was found and was verified that the minimum qualification required to settle in any of the sectors starting from

Entry-level options was 12th

Pass with Basic English Language, IT and interpersonal skills.


1. Introduction – About the Project

About Partners

1.1 PLAN INDIA

Plan India is a Child-Centred Development organisation that aims to promote Child Rights and improve the quality

of life of vulnerable children. Plan works in 11 states in India and has directly impacted lives of over a million

children and their families since 1979. Plan India is a part of Plan International, founded in 1937 after the Spanish

Civil War and currently works in 68 countries.

Plan started its operations in India in 1979 and established partnerships with local and community based

organization to implement programs across several states.

Over the years, Plan’s approach has moved from direct benefit to sponsored children to the more comprehensive

child centered community development approach. Plan’s role has evolved to that of a ‘facilitator’ from being a

mere ‘provider’. Today, Plan works ‘with’ and ‘for’ children and communities rather than just working for them.

With Plan’s support, children have become active participants in the development process and along with

community organisations have become more empowered. Partnerships and links with various government and

non government organisations have been established in order to ensure achievement of the long term goals. Some

of them are:

• Significant improvements in the quality of education, especially for girls, which have resulted in a

decrease in early marriages.

• Increased awareness on HIV/AIDS, female feticide, immunization, birth registration, child survival and safe

motherhood, sanitation, early childhood care and development and rights of children

• Initiation of community managed micro health insurance (a system of pooling in of resources) at the

community level to meet health needs.

• Introduction of vocational training and income generation programmes to provide people with better

livelihoods options and improve economic conditions.

1.2 PLAN Program partners in New Delhi

A. CASP

B. Dr. A.V. Baliga Memorial Trust

C. Alamb

D. Nav Srishti

1.3 EMPOWER PRAGATI

The Mission of Empower PRAGATI is “To build human capacity by providing best-in-class training and education in

partnership with academia and industry thereby creating 'ready-to-deploy' talented professionals”.

A joint initiative of Empower and Anveshan Catalysts Pvt Ltd, EMPOWER PRAGATI promotes livelihood training for

employment and entrepreneurship. The program is targeted at young men and women, in the 18 – 30 years age

group, from economically weakest sections and enables them to gain access to opportunities for sustainable

livelihoods and growth. EMPOWER PRAGATI is set up in technical collaboration with SAATH, whose mission is to

make human settlements, equitable living environments where all residents and vulnerable groups have access to

health, education, essential infrastructure services and livelihoods options, irrespective of their economic and


social status. In last 3 years, SAATH has trained over 22000 youth in Gujarat, of whom 93 percent have been placed

in various industries

1.4 The Present Context

PLAN INDIA have decided to start a Youth employability Training Program named SAKSHAM in New Delhi in

association with its program Partners to train 2000 underprivileged slum Youths in the next two years, whereas

EMPOWER PRAGATI have come together to provide technical Expertise and implementation of the SAKSHAM

Program.

In order to launch the program, EMPOWER Pragati is initiating a Market Scan, which will be completed in Three

Phases.

Phase – I

Identifying two or three fastest growing

sectors, with huge potential to absorb 250

students at the entry-level opportunities

and to finalize the Courses to start at the

centers

Phase – II

Detailing/profiling of all sectors in the

target locations with potential

opportunities at the entry-level

Phase – III

Tie Ups with Companies for Placement of

the trained SAKSHAM Candidates

During Initiation

of the SAKSHAM

Program

During the middle of the

program and will be done

by the program team and

Trainers

During the middle of the

program and will be done

by the program team and

Trainers


2. Objective

Primary Objective:

� Feasibility of Setting up Youth Employability Training Centers in Delhi

� Identification of New Growing Economies

Secondary Objective:

To contribute to the Economic development of the Place by

� To identify changing trends in the business sector

� To study the major employment opportunities

� The skill requirement, qualification required at various entry level positions

Definition of the Problem

Our work involves a Preliminary market scan of Delhi in order to identify and enumerate sustainable livelihoods

available in various economic sectors having growth potential, along with the necessary skill sets (technical and

soft skills) required to perform effectively and efficiently. It is imperative that the livelihoods thus identified be

• Non-exploitative

• Motivating/Exciting

• Growth-oriented

• Good Remunerative

• Sustainable

In order to go about this task, we are primarily required to collect extensive secondary data comprising of the

demographics, psychographics, and economic profiles of the Target area. This secondary data is collected from the

district websites as well as the ‘District Information Center’. We also went through local daily newspapers for the

last two weeks, looked for advertisements offering various jobs with various industries.

Once this was established we have decided to go on the field and collect primary data regarding the various

economic drivers of the local economy to classify them as stagnant, growing or declining.

This is done by firstly meeting various corporate officials at various levels in the growth sectors identified, as well

as other sectors such as hospitality, education etc to obtain information about the entry level openings available in

each of the sectors. Thereafter, we shall concentrate on those sectors that are growing and are a potential source

of employment.

We are expected to sum up with a recommendation, based on which the organization makes a decision on

whether to set up a Youth Employability training centre in that area in addition to identifying a unique set of

requirements in order to prescribe a new course.


3. About the Study Area

The National Capital Territory of Delhi

The National Capital Territory of Delhi is divided into nine revenue districts. Each district is headed by a Deputy

Commissioner and has three subdivisions. A Subdivision Magistrate heads each subdivision. All Deputy

Commissioners report to the Divisional Commissioner. The nine districts came into existence from January 1997.

Prior to that, there used to be only one district for whole of Delhi with district head quarter at Tis-Hazari.

The District Administration of Delhi is the enforcement department for all kinds of Government of Delhi and

Central Government policies and exercises supervisory powers over numerous other functionaries of the

Government. Below is the list of the districts and subdivisions of Delhi:

Districts of National Capital Territory of Delhi

# District Sub divisions

1 Central Delhi Darya Ganj Pahar Ganj Karol Bagh

2 North Delhi Sadar Bazaar Kotwali Civil Lines

3 South Delhi Kalkaji Defence Colony Hauz Khas

4 East Delhi Gandhi Nagar Preet Vihar Vivek Vihar

5 North East Delhi Seelampur Shahdara Seema Puri

6 South West Delhi Vasant Vihar Najafgarh Delhi Cantt

7 New Delhi Connaught Place Parliament Street Chanakya Puri

8 North West Delhi Saraswati Vihar Narela Model Town

9 West Delhi Patel Nagar Punjabi Bagh Dwarka


Target Locations

Mangolpuri

Mangolpuri is located in the west Delhi. PLAN India’s Partner Dr. A V Baliga Memorial Trust is working for the

development in the area. Baliga Trust is catering to few blocks of Mangolpuri and the profile of people living in the

area is low. Most of the people work for daily wages in and around the Mangolpuri Industrial Phase-I & II.

Population consists of mix of migrants from UP, Bihar and others.

The developed and developing areas where Youth from Mangolpuri can easily get access to are the

following.

A. Industrial Area Phase – I and II

B. Punjabibagh

C. Vazirpur Industrial Area

D. Ranibagh, Metro Walk

E. Netaji Subhash Place

F. Madhuban Chowk

G. Paschim Vihar

All the above areas have a flourishing service sector viz Retail, BPO, Hospitality, Banking and Finance.

Madanpur Khader

Madanpur Khadar is a resettlement Colony set up by NDMC. Most of the women are into Informal House Maid

Services and men into daily wages working near NOIDA, Okhla and Faridabad. According to CASP, who is working

closely with this community, there have many youth training programs earlier in the Customer Relations and sales

and Hospitality trades run by various agencies and that there were some gaps and the youth were not continuing

the jobs. They were looking forward for some new trades so youth can be interested and get better opportunities.

The developed and developing areas where Youth from Madanpur Khader can easily get access to are the

following.

A. Okhla Industrial Estate

B. Faridabad

C. Nehru Place

D. Ashram

E. NOIDA Sec- 18

Mangolpuri

Madanpur

Khader

Badarpur

Dwarka

Holambi

Kalan


F. MCI

G. Jashola Vihar

Badarpur

Badarpur is located in the South Delhi and houses over a population of over 50000. The education levels are low

and work mostly in the Okhla Industrial Area and around. PLAN India’s partner CASP is working closely with the

people here. Most of the youth here are 8th

and 10th

qualified. There is also a group of women who have been

trained in the Beauty Therapy but lacks confidence and necessary language skills to face the market. Inclusion of

these girls was suggested by CASP Staff at Badarpur.

The developed and developing areas where Youth from Badarpur can easily get access to are the

following.

A. OKHLA

B. Faridabad

C. Nehru Place

D. Ashram

E. MCI

F. Jashola VIhar

Dwarka

Dwarka is a sub city located in the south west Delhi. Alamb, PLAN INDIA’s partner is working closely with the

communities in the Sector 15 & 16 of Dwarka and is catering to 2900 households comprising a population of close

to 15000. Most of the people work in the Najafgadh and Mayapuri factories.

The developed and developing areas where Youth from Dwarka can easily get access to are the following.

A. Janakpuri

B. Kakrolla

C. Dwarka Mor

D. Najafgadh

E. Mayapuri

F. Rajouri Garden

Holambi Kalan

Holambi Kalan is located in the North West Delhi and is approachable easily through railway and metro. Otherwise

its in the very interior. Navsrishti is working closely with communities in Holambi kalan and is catering to two

blocks in Holambi. Most of the men are working in the Narela and Bawana industrial area for a daily wage. Youth

from Holambi approaches delhi through the railway which is the best way to reach New Delhi, fast and

economical. Otherwise there are very few buses or transport vehicles. One has to reach to the bypass to have

access to bus which is at 4 km from the Holambi Kalan.

The developed and developing areas where Youth from Holambi Kalan can easily get access to are the

following.

A. Bawana and Narela Industrial Area – Plastics, Shoe soles etc.

B. Alipur – Farm Houses

C. Karolbagh

D. CP

E. Vishwa Vidhyalay

F. Pitampura

G. Rohini


4. Research Methodology


Our assignment is classified in two stages, they are

i. Problem Identification

ii. Problem solving research

The objective of our project is to scan the market and find out the entry-level livelihood opportunities in Delhi,

which involve setting up hypothesis for those opportunities.

So the Research Method we adopted for the Survey is the exploratory in nature. As the term suggests, exploratory

research is conducted because a problem has not been clearly defined as yet, or its real scope is as yet unclear. It

allows the researcher to familiarize him/herself with the problem or concept to be studied, and perhaps generate

hypotheses (definition of hypothesis) to be tested. It is the initial research, before more conclusive research

(definition of conclusive research) is undertaken. Exploratory research helps determine the best research design,

data collection method and selection of subjects, and sometimes it even concludes that the problem does not

exist. Another common reason for conducting exploratory research is to test concepts before they are put in the

marketplace, always a very costly endeavor. In concept testing, consumers are provided either with a written

concept or a prototype for a new, revised or repositioned product, service or strategy.

Exploratory research can be quite informal, relying on secondary research such as reviewing available literature

and/or data, or qualitative (definition of qualitative research) approaches such as informal discussions with

consumers, employees, management or competitors, and more formal approaches through in-depth interviews,

focus groups, projective methods, case studies or pilot studies.

Different theories about the entry-level job opportunities existing in this field form our Null Hypotheses and the

opposite explanation would be our alternative hypothesis. Finally we would analyze these hypotheses and

conclude on whether to accept or reject them.

Also our understanding of a concept would go from preliminary to deeper, when we collect different opinions from

people in the economy and their ratings about the viability of every entry-level job opportunity identified. The

diagram below explains this.


Fig: Development of Understanding from Preliminary to Deep

Fig: Characteristics of Exploratory Research


Hypothesis Testing

Hypothesis tests are procedures for making rational decisions about the reality of effects.

Null Hypothesis:

The null hypothesis, H0 represents a theory that has been put forward, either because it is believed to be true or

because it is to be used as a basis for argument, but has not been proved. For example, in our Scan, the null

hypothesis might be that there exist sufficient, sustainable, Non-Exploitative and exciting livelihood opportunities

for Customer Relation Services.

We would write

H0: There exists a sufficient, sustainable, Non-Exploitative and exciting livelihood opportunities for Customer

Relation Services.

Alternative Hypothesis

The alternative hypothesis, H1, is a statement of what a statistical hypothesis test is set up to establish. For

example, in our Scan, the Alternate hypothesis might be that there doesn’t exist any sufficient, sustainable, Non-

Exploitative and exciting livelihood opportunities for Customer Relation Services.

In this case we would write

H1: There does not exist any sufficient, sustainable, Non-Exploitative and exciting livelihood opportunities for

Customer Relation Services.


The Sampling used is the Non Probabilistic Sampling, since our sample does not use a Chance selection Procedures.

And the Sampling techniques we adopted are presented below.

Fig: Sampling techniques adopted

Sampling techniques – Methods by which we as researchers have tried to derive a sample from the POPULATION

The most common sampling methods in research are given below and the ones that we have used are highlighted

in GREY:

Random sampling - Any sort of sampling where, in advance of the selection of the sample, each member of the

population has a calculable and non-zero chance of selection.

Simple random sampling - The same as the above but with additional constraints:

1. Each member of the population has the same chance of selection, and

2. The relative chance of selection of any two members of the population is not affected by knowledge of

whether a third member has or has not been selected. In practice, this essentially means drawing names out of a

hat or some other random method.


Stratified sampling - The population is divided into non-overlapping groups, or strata. Samples are drawn from

each stratum separately and results pooled. For example, you may choose proportional size of strata for Arts,

Science, and Divinity students within a given University.

Cluster sampling - A special case of multi-stage sampling. It may be that say a certain geographical area can be

described as largely middle-class, another as largely working-class. In this case, clusters may be selected from each

such area, and as many people as possible included in the sample.

Quota sampling - Interviewers are instructed to interview whomever they chance across, subject to quota

controls, typically of age, sex, and social class. It is widely used commercially but non-random so not very

academically respectable.

Random route sampling - The researcher plans a route and questions individuals who happen to come along. The

route can be planned in order to gain information from certain types of people. There is no guarantee that this will

produce a representative sample, so it is generally considered to be a very haphazard method.

Snowball sampling - This is generally used when you require a lot of information, quickly, just in order to get

started on a piece of research: for example, to find out about behavior of individuals in a certain company or the

habits of a certain group such as habitual drug-users. A researcher may select several key people for interview and

these may lead on to further important contacts to be interviewed.

The data collection includes the Primary and the secondary data.


Fig: Classification of Secondary Data

Qualitative Research Procedures

Qualitative Research is a major methodology used in exploratory research. We undertook qualitative research to

define the problem and develop an approach.

In developing the approach, Qualitative research was used for generating hypothesis and identifying variables that

could have been included in the research for finding out Entry level livelihood opportunities for SAKSHAM

Candidates.

Fig 4.6 The various Qualitative research procedures

Since we are not going for conclusive or QUANTITATIVE RESEARCH in project this QUALITATIVE RESEARCH and

Secondary data comprises the major part of the research project.


5. Sectoral Analysis

5.1 Retailing sector

The organized retail sector in Delhi is already on. And is expected to grow in a big way and it is creating

job opportunities’ more than ever. Many global players like Max, Wal-mart, Target, Tesco are coming and

local Indian players like reliance and future group with big bazaar are there, so there is competition

between the global and local players for the market share and expansion, and this is leading to many jobs

in this sector. Also the attrition rate in this sector is high thereby suggesting an opportunity for

employability. According to Mr. Niraj Jaiswal of Reliance Fresh there is regular manpower requirement

for the following positions:

a. Customer Support Executive

b. Supervisor/Team leader

The qualification required for the openings in retail sector is minimum 12th

standard with a sound

orientation for customer service and communication skills. The salary for entry-level positions starts from

Rs. 5500/- and above.

Shopper’s Stop is conducting interviews for Customer Care Executives twice every month (10th

and 25th

)

between 11 AM and 4 PM. Salary starts from Rs. 6000/- and above.

5.2 Banking Sector

The Banking and Finance sector is growing at a very huge pace owing to increasing customer purchase

power leading to Loans (Home, Personal, business, education etc.,). All the major banks offering Credit

cards etc leading to huge vacancies at front line through its Direct Sales Associates (DSA’s). The salary for

a sales executive starts from Rs. 6000/- and also gets them incentives linked to performance.

Apart from Direct Sales, Telecalling is the most favorite way of reaching people leading to lot of openings

especially for women. Each bank, both public and private has its presence in Delhi apart from several

international banks. So huge opportunities here. Minimum qualification requirement is 12th

Std for the

DSA’s and to get on the Bank’s or Financial Institution’s rolls is Graduation.

5.3 Automobile

Automobile is flourishing very well in Delhi. Every Two wheeler, three wheeler and four-wheeler company

has its showrooms in Delhi. Jobs are available mainly in sales and customer care. Service has also lot of

options but the career path is slower and is exploitable in the early two to three years of the career.

According to Mr. Pillai, HR of Authorised dealers of TATA and FIAT motors, they need people in Sales and

Customer care who are graduates and their remuneration starts at Rs. 8000 and above. Most of the two

wheeler companies prefer 12th

plus and offers up to Rs. 5500 and very good incentives based on

performance.

5.4 Hotels and Hospitality Services

Also being a tourist destination, the Hospitality sector is one that is growing in Delhi and promises plenty

of livelihood opportunities. Due to Realty and Retail boom, the National Capital Region is experiencing

extreme shortage of Hospitality and House- keeping services. There are plenty of promising opportunities


especially in the F&B Service and Housekeeping domains of Hospitality. There is also demand for catering

services.

The hospitality sector offers the following five profiles.

� Housekeeping Supervisor

� Steward

� Housekeeping Team Leader

� Front Office Assistant

� Bed keeping

The salary for these Positions covers the Minimum Wages Act as per the Government regulations, and is

Rs.5500 and above. Apart from the basic pay, incentive and bonus are also given in addition to the

accommodation and food, (on and off duty). Opportunities are high in several food retail outlets like Mc

Donalds, YUM restaurants (KFC, YO! China), Dominos Pizza, Pizza Hut etc.

The minimum qualifications required are a basic education with 12th

pass, though they are flexible on this

requirement. The other skill requirements are

� Grooming

� Communication skills

� Politeness and patience

� Cajoling and helping the patient eat.

Apart from these, in housekeeping for hospitals they train recruits about chemicals and how to use them,

how to prevent themselves from infection, basic hygiene. If the appropriate training is administered, jobs

are plenty in this field, which is bound to grow phenomenally in the near future. They also require people

in other places like the Guest Houses. All the major hotels face the same problem of finding the

appropriate individuals with the right kind of grooming and training and would be pleased to absorb

individuals with the right prerequisites if so trained by SAKSHAM Youth Employability Center. Besides the

attrition rate is very high and people are perpetually shifting jobs if lured by higher pay packages.

5.5 Security Services

Security Services is a fastest growing sector promising very good career options. With lots of industries,

hotels, retail malls, Business houses in existence, security has become the prime concern and hence lot of

people are regularly recruited for Security guards. There’s huge demand in the NCR especially in Gurgaon

for security services. A security guard can usually earn anywhere between 6000 to 7500/-. Most

companies provide accommodation, thereby trying to reduce the attrition, which is value addition for the

youth to settle in urban atmosphere.

5.6 BPO/Domestic Call Center

To provide better customer care lot of companies have set up or outsourced Customer care to Call

Centers where customers concerns are addressed professionally. All the telecom operators have inbound

customer care centers. All the businesses have identified Telecalling for prospects is the best and

economical way to increase their sales, which have led to lot of entry-level opportunities in this sector.

The min. qualification requirement is 12th

Plus and the salary at the entry-level starts at Rs. 5500/- and

also incentives linked to the performance.


6. Findings and Results

S.No Trade Opportunities Growth Exciting Non-

Exploitative

Remuneration Attrition

1 Retail Sector 5 4 4 4 3 3

2 Banking And

Finance

5 4 4 4 3 3

3 Automobile 3 4 3 4 3 3

4 Hotels and

Hospitality

5 4 4 3 3 3

5 Security Services 5 5 5 3 4 5

6 BPO 5 4 5 3 4 5


7. Analysis and interpretation of Results

We identified around 9 sectors with potential livelihood opportunities based on the following six parameters.

� Opportunities

� Growth

� Exciting

� Non Exploitable

� Remuneration

� Attrition

The respondents were asked to rank different possible livelihood opportunities in Likert Scaling System that is 1-5.

1 Very low in magnitude of that parameter

2 Low in magnitude of that parameter

3 Average in magnitude of that parameter

4 High in Magnitude of that parameter

5 Very high in magnitude of that parameter

Opportunities

Likert Rank Opportunities

1 40

2 80

3 120

4 160

5 200

Here 1 means local industry can easily absorb or provide livelihood opportunities to a minimum number of 40

individuals. Like wise each Likert rank signifies correspondingly as enumerated in the above table.

In the Radar Extrapolation each axes represents one of the five parameters and is scaled 1-5.

Growth

Growth signifies chances and avenues for promotion in that livelihood. And so 1 signifies that growth opportunities

are very less and 5 signify abundant growth opportunities.

Exciting

Here exciting means job is lively, motivated and enjoyable. i.e. 1 refers least exciting mundane jobs and 5 refers

highly exciting. Less Exploitable

Job should not be harming mentally, physically and economically for employees.

Remuneration

Likert Rank Rs. per month

1 3000-4000

2 4001-5500

3 5501-6500

4 6501-7000

5 Above 7000

The Likert scale interpretations are clear for remunerations from the above table.


8. Recommendations

We have, personally and telephonically interviewed over 40 companies in the following Industries and identified

minimum Qualifications and Skill set requirements for various entry-level job opportunities not only in their

companies as well as industry in General. The responses are based on the question - What kind of concerns do you

have while recruiting people for positions in your company? Which kind of attributes should a person have in order

to get hired with your company?

Industry Qualification, Traits and Skill Set requirements

Marketing & Sales - Min. 12th

Pass, witty and sharp and enjoy outdoors, Good Communication Skills

Finance & Banking- Min. 12th

Pass/fail, dedicated, Hardworking and presentable

Insurance - Min. 12th

Pass, witty and sharp and enjoy outdoors, Good Communication Skills

Automobile - Min. 12th

Pass/fail, Hardworking, enjoy outdoors, working with tools

Office Administration - Min. 12th

pass, pleasant, presentable, Knowledge of filing, Tele operating

Telecalling - Min. 12th

Pass, Pleasant voice, Witty and Sharp with good communication skills

ITES - Min. 12th

Pass, witty and sharp with fast typing skills in Hindi and English.

Hospitality - Min. 12th

Pass, hardworking, pleasant, basic customer care.

Security Services Min. 10th

Pass, Height of 5ft 8 inches, Good eye sight, physically strong and good

communication and crowd control abilities

When asked about whom we should select for various trainings, there were these 4 criteria.

1. Age : 18 to 27 years

2. Qualification : Minimum 12th

Pass/Fail

3. Needy : a. Low Income Groups

b. People having responsibilities

4. Willingness : a. To learn new things

b. to be consistent

c. to work for longer hours

Based on the 6 criteria of selecting livelihood opportunities mentioned, we recommend the following trades in the

order of priority

1. Customer Relations and Sales

2. Retail

3. Hospitality

4. Security Services

5. BPO & Call Centers

Above said, the opportunities are also available for 10th

pass students but it will be difficult to cope and sustain

in the service sector of Delhi. It requires more detailed research for identifying more sustainable options for the

students of 10th

and below.

This can be done during the batches are ongoing by the Empower team.


Areawise Trades Identified

Potential employment in following vocations

(within 8-15 kms radius)

Some potential employers

(large corporates)

Area

Vocation Nos. Estimated

1 Mangolpuri CRS/ Hospitality Around 40 Big Bazaar, KFC, Aviva, DHL, Haldirams

2 Madanpur

Khader

BPO/ CRS Around 30 DTDC, Subhiksha, Hot Spot, Religare,

Reliance Communication BIG TV,

HSDFC, Multani Pharma

3 Badarpur CRS/ BPO/ Hospitality Around 30 Airtel, India Property, Haldirams,

Toyota, Maruti Suzuki, Sony, Voltas

4 Dwarka Retail/ BPO Over 100 Mc Donalds, Ab Nitio, All Major Retail

Outlets,

5 Holambi

Kalan

Retail/ CRS/ Hospitality Around 10 Alipur Farm Houses

Most of the opportunities available are within the radius of 8-15 km. Very few opportunities in service sector are

available within 6 km.

Appendix

The following are the details of the companies visited, tele interviewed through newspaper advertisements and

listed so as to estimate the opportunities available.

Please see File enclosed.

labor market investigation report delhi

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