THE DENTISTRY SHOW SUPPORTING THE FUTURE OF UK DENTAL LABORATORIES March 2013 will be an exciting time for the dental laboratory profession as The Dentistry Show hosts a dedicated conference programme with all seminars free to attend and each seminar offering verifiable CPD.

There has never before been free learning like this for the UK profession.

Input and content by leading industry figures, associations and educational bodies will attract a large number of dental technicians, increasing on the significant number that attended in 2012.

This event includes a dedicated exhibition space for over 40 exhibiting companies making the experience for technicians easier when seeking relevant products and services, creating a unique opportunity for suppliers to forge new business relationships and cement existing ones.

ASSOcIATION & EDUcATION SUPPORT

With industry support from the DLA, BACDT, BIDST, OTA, and education partners including the KSS Deanery and Cardiff Metropolitan University, advising on and delivering the seminars and communicating the programme and exhibition to their members, the Show will benefit from a significant increase in delegates from a dental technician background, building on the 400+ attendees in 2012.

MEDIA PARTNER

EDUcATION PROGRAMME & PRODUcT SOURcING

THE PROGRAMME

FEEDBAcK FROM EXHIBITORS IN 2012

“We’ve had a very positive show and sold several scanners. The mix of seminars and exhibitions is nicely balanced at this show.”Ed Attenborough, Managing Director, Attenborough Dental Labs

“We came here to promote ourselves. We’ve been really busy and got some great leads and will definitely make some sales after the show.” Lisa Bumpstead, Area Sales Manager, Skillbond

“It’s great to have dentists, nurses and technicians all in one place. Sponsoring the live theatre brought lots of people to our stand, which was very positive. People would notice if we weren’t here. “Wayne John, Coltene

“I don’t know any other better way of interacting with the right people than at a show like this. It’s extremely valuable for making initial contact with prospects who we will meet again after the show.”Gareth Tomkinson, Sales & Marketing Manager. Renishaw

“The show attracts a very broad audience. We sponsored the ADI theatres, which drew a lot of people back to the stand and we’ve generated a number of good leads. The Dentistry Show is very good for us and we have a bigger presence each year. We’ve already booked for next year with an even bigger stand.”Sarah Gardiner, Marketing Communications Manager, Straumann

For 2013 we will be offering a dedicated exhibition area for laboratory equipment suppliers, making it easier for the dental technician to source and discuss the latest materials and equipment to take back to the bench.

A conference packed with technician relevant seminars which include:•Dedicated technician programme with seminars for crown and bridge, implants, prosthetics, dentures and orthodontics•Dedicated CDT conference programme with suitable CPD content on each day•Procedure specific theatres suited to both dentists and technicians such as the ADI Implant Theatre and Live Theatre•Multi-profession seminars covering core CPD topics as well as promoting cross profession communication and education

With a conference programme that will enhance individual skills and support dental labs as a business, coupled with support from

dental laboratory suppliers, the new format will create a superb community feel and enable our delegates to meet up with friends, colleagues, clients and suppliers.

We are even throwing in a free lunch for technicians to minimise the impact of having to take a day away from the bench.*

The Dentistry Show has always supported the dental technician profession. It has seen numbers multiply in recent years due the high quality of seminars offering verifiable CPD and the draw of a number of exhibitors offering the latest technology, clinical services and support.

The conference programming is designed in such a way that the delegates enjoy a considered balance of conference sessions and time to meet exhibiting companies.

MARKETING AcTIVITYIt is vital that we let the profession know about the levelof support we are giving them in 2013, the additionalsupport of major associations and the critical time frameof the GDC’s CPD cycle coming to a conclusion in July. Thefollowing activity will significantly drive the technicianaudience to The Dentistry Show in 2013.

June•Save the date letter to 2012 delegates

September •Show information packs sent to the 100 largest dental laboratories in the UK; including a team signup sheet and early registration forms•Follow up call to collect names and register technicians•Full page ad in DLA’s Dental Lab Journal•Letter of invitation from DLA Chairman inviting all members to register for 2013•Dental Technician editorial, conference programme launch

October•“Register Now” postcard as a Tip-on Dental Lab Journal•Full page advert in Dental Technician and key exhibitor overview

November•CDT Quarterly publication Full page advertisement

December•“Register Now” postcard to in-house database of 2,500 technicians•Conference flyer in Dental Technician and full page ad

January•7,000 8 page conference flyers inserted with trade publications and mailed to association memberships. To be inserted in DLA membership renewal packs.•Show preview and advert in Dental Technician

February•CDT Quarterly publication, delegate invitation and Show preview• 8 page lab specific Show newspaper published and distributed to the profession

March •Show review in Dental Technician

Supported by email communications, letters, trade press advertising and association communications to members throughout this period. This includes reciprocal banners and hyperlinks on websites, support from exhibitors and associations own marketing and social media activities.

DON’T MISS OUT!FOR FULL DETAILS OF AvAILABILITY AND COMPANIES ALREADY BOOKED INTO THE DENTISTRY SHOW FOR 2013 PLEASE CONTACT MATTHEW STOKES ON +44 (0)20 7348 5263 OR EMAIL m.STokeS@CloSerSTillmeDia.Com

*Lunches and parking are limited to first 250 technicians on each day of the show. vouchers offered on a first come first served basis and subject to availability.

7 REASONS WHY DELEGATES WILL BE ATTENDING THE DENTISTRY SHOW

live Theatre

aDi Theatre

Workshop Suite

PRIcES

Shell Scheme stands:

£329+VAT per m²

Space Only stands:

£309+VAT per m²

For full details of availability and companies already booked into The Dentistry Show 2013 please contact Matthew Stokes on

+44 (0)20 7348 5263 or email

m.stokes@closerstillmedia.com

1. Substantial verifiable CPD available at a crucial time for the profession, Free oF CHarGe

2. Dedicated trade area of specialist suppliers

3. The latest products and innovation on display

4. Show offers

5. Live demos

6. Lunch and parking*

7. Business and clinical educational content

Take advantage of the best opportunity in 2013 to meet dental technicians and dental laboratory decision makers from across the UK.

Make sure you benefit from having a shop window alongside companies such as:

• National Dental Supplies

• Milnes Bros

• Sirona

• CORE3D

• envisionTEC

• Cendres + Metaux

• Renishaw

• Schottlander

• Straumann

• Shofu