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making google work for you: an intro to google for nonprofit tools march 21, 2012 colby chilcote, google account manager

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engage supporters, improve operations & raise awareness

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“we support deployed troops with care packages filled with love and thanks from home. we use gmail to communicate with the troops, their families, sponsors and volunteers who want to join our effort. google adwords helps us generate donations.”

Carolyn B. Operation Gratitude

we shipped over 600k care packages

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agenda

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google for nonprofits overview

google adwords / google grants

google apps

how to apply

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google for nonprofits overview

google adwords / google grants

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free tools to help you achieve your mission google.com/nonprofits

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free google products for nonprofits

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google for nonprofits overview

google adwords / google grants

google apps

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google grants for nonprofits

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google’s organic search results Organic or “Natural” search results

•  Controlled via algorithm

Need more information about organic results? Visit google.com/webmasters/tools

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google’s paid advertising results

Sponsored “Paid” Advertising •  Advertisers can bid on these positions

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google adwords overview 1.  Advertisers select relevant keywords and writes ads 2.  Users search on those keywords 3.  Google ranks ads (ad auction) 4.  Winning ads appears 5.  Advertiser only pays when ad is clicked

What terms should an animal shelter target?

animal shelter in saginaw cat adoption

volunteer with animals adopt a pet

pets

animal care

find dog

Narrow Broader/generic

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regional and local targeting to sharpen focus

• Country, Regional, and City-level Targeting –  Reach customers searching for results in geographic areas you choose

• Customized Targeting –  Reach customers searching for results in an area you define

• Language Targeting –  Reach users searching in a specific language, wherever they are

Region City Radius

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eligible nonprofits can use adwords for free google grants

•  In-kind advertising program for 501(c)(3)s

•  You create your ads and choose your keywords

•  Ads appear on Google.com

•  Self-managed by your organization

•  Monthly cap of $10,000 in free advertising

•  Maximum CPC bid of $1

•  Continues indefinitely

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target ads to your specific audience and goals using google grants

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•  Common nonprofit goals for AdWords include:

–  Increasing awareness –  Soliciting donations –  Promoting events & programs –  Recruiting volunteers & staff

•  Create multiple ads with targeted messaging to encourage different actions or to promote different events.

Donate to the Red Cross Provide Relief to Disaster

Survivors Around the World!www.RedCross.org

Habitat for Humanity Local Non-profit Building

Affordable Housing in Detroit www.H4H.org

Official Volunteer Site Be a volunteer this holiday season! Help Gleaners fight Mich. hunger

www.GCFB.org

Ann Arbor Summer Festival National and International Performers in Ann Arbor

www.AnnArborSummerFestival.com

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create campaigns and ad groups around your goals inside the adwords account

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choose targeted keywords and customize ads inside the adwords account

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google for nonprofits overview

google adwords / google grants

google apps

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google apps for nonprofits

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google apps what’s included*

Gmail Huge inbox with search: keep and find everything

Talk Business class IM and VC as easy as email

Groups Let users easily create and work in teams

Calendar Make sharing calendars and schedules easy

Docs Makes collaborating as easy as creating

Sites Allow users to manage their own sites

Video Unlock the power of video within your business

* free for nonprofits with less than 3000 users

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google apps built on the cloud computing model

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Information overload •  Lots of storage: don't worry about quotas •  Search built into every application •  Labels and threading: new ways to cope

Collaboration is central •  Make collaborating as easy as creating •  Remove the IT barrier to collaboration

Access anywhere •  Mobile versions for applications •  Web-based, no VPN and no thumb drive

google apps

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Manage information better •  25GB quotas per user - never waste

time managing quotas again •  Search your email -- find what you

need quickly and easily •  Use labels to filter and sort messages •  Conversation threading to help

manage your inbox Anytime, anywhere access •  Web access from any connection •  Mobile access: Blackberry, iPhone,

Android, Windows Mobile

google apps: gmail

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Real-time communications •  Instant messaging with text •  Simple voice and video

communications •  IMs archived and searchable with

email •  Integrated directly into the Inbox

Simple to deploy and manage •  No client applications •  Built right into the web-browser •  Video available on any machine with

a webcam

google apps: talk

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Rich functionality •  Quickly add meetings and find

available times and resources •  Sync to Blackberry, iPhone, Android

and Windows Mobile Share calendars for easier collaboration •  Corporate calendars •  Team calendars •  Launch calendars •  Even external calendars

google apps: calendar

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Essential editing capabilities •  Word processing, spreadsheet, and

presentation capabilities •  Unique features like forms for

spreadsheets and remote viewing of presentations

Focused on collaboration •  Real time co-authoring built into all of

the applications •  Control access to documents at user,

group, and company levels

google apps: docs

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google apps: docs.google.com/templates

Search for “Make-a-Change”

• newsletters • donor mailing lists • invite invitations • event forms • donor thank you notes

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google apps: docs.google.com/templates

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google adwords / google grants

google apps

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1) apply at google.com/nonprofits how to apply

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2) login with your google account how to apply

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3) submit your application how to apply

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4) confirmation and status how to apply

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you’ll receive an acceptance email when you’re approved

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enroll in the individual products you want when you’re approved

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thank you! sites.google.com/site/googa2officehours/