la rural la rural 1.africa, 2001, icts and rural radio 2.latin america, 2004, la onda rural 3.what...
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Who is Online? Worldwide Audience - North America –Europe –Asia –Latin America - 33 –Africa - 6 –Middle East % 31% 5% 1% Why La Rural? 603 millionTRANSCRIPT
La Ond@ Rural
1. Africa, 2001, ICTs and rural radio2. Latin America, 2004, La Onda Rural3. What has happened since Quito4. An invitation...
Who is Online?Worldwide Audience
- North America - 182– Europe - 190– Asia - 187– Latin America - 33– Africa - 6– Middle East - 5
NorthAmericaEurope
Asia &PacificLatinAmericaAfrica
MiddleEast
62%31%
5% 1% 1%
Why La Ond@ Rural?
603 million
Not onlineNot online
OnlineOnline
Since Quito…
• Reviewed the conclusions • Drafted a first draft strategy
document with guiding principles and strategic actions
• Four immediate actions• Begun a consultation process
Guiding principles I
• Strategic role of information and communication in development
• Radio is low cost accessible, flexible, local. In combination with new ICTs it can play a fundamental role in bridging the “rural digital divide”
Guiding principles II
• Rural development initiatives must respond to demands articulated by the communities
• Articulation requires information & communication
• The combination of radio and new ICTs has a strategic role to play in rural communication
Strategic action areas
• Research • Resources• Capacity development• Visibility, institutional
development, linkages
Research
• “State of the art” of rural radio and of new ICTs
• Technologies for rural radio production and exchange of programmes and information
• Public policies to support rural radio and ICTs
Resources
• Make existing resources available - training materials, methods, expertise, programmes…
• Produce toolkits (production, policy intervention, training, research, technology…)
• Rapid response service
Capacity development
• Develop training methodologies and materials for rural communication
• Test and apply methodologies making use of new ICTs to support training initiatives, including distance learning and mentoring
Visibility, institutional development, linkages
• Support existing and new networks and production centres
• Establish spaces and mechanisms for linking rural communication projects, policy makers and donors
Immediate actions
• Strategy and plan of action• Research project - to
understand rural radio in LA • Communication tools to
support the initiative• Rural communication policy
toolkit• Consultation
