la organic 2016
TRANSCRIPT
History of LA Organic 3
Philosophy of LA Organic 6
Payments Associated to LA Organic 8
Olive Oil Variety and Production Process 9
LA Organic in the World 10
LA Organic Clients 11
Awards of LA Organic 13
LA Organic Products 14
Extra 17
CONTENT
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HISTORY OF THE AMARILLA DE RONDA ¨LA ORGANIC¨
More than 200 years ago, a religious community of people from Ronda (Andalucía) started to produce an olive oil using the fruit of century old olive trees. The oil from these groves, called LA Amarilla de Ronda , situated only a few kilometres from one of the most beautiful and emblematic cities of Andalusía and Spain, has always been famous among the locals for being an oil of exceptional and unique quality.
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HISTORY OF THE AMARILLA DE RONDA ¨LA ORGANIC¨
The Gomez de Baeza family, proprietors of the LA Amarilla estate, decided to continue the tradition of the nuns and to commence the production and commercialization of the best
organic olive oil from Andalusia.
Sales gradually increased and the production of LA Amarilla became insufficient. LA Organic therefore took as a development basis the system of ¨Pagos Asociados ¨ (copying the model used in the wine world). Abiding by this system a form of production is guaranteed not only to accord with demand, but also under the quality standards required by LA Organic.
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HISTORY OF THE AMARILLA DE RONDA ¨LA ORGANIC¨
LA Organic and the shareholders of the sector: José Cano (Canoliva), Francisco Serrano from Almazaras de la Subbética, César Colliga and Maximiliano Arteaga, some of the biggest olive oil Experts in Spain, are in charge of producing the different LA Organic olive oil blends by supervising the olive groves in order to produce excepcional extra virgin organic olive oils.
Michel Rolland, one of the great oenologists of the world, participates in LA Organic not only as a shareholder but also as a consulter of the final blends of olive oils. He is adapting his nearly 40-year experience in the world of wine to the world of olive oil.
Philippe Starck is an internationally acclaimed French creator, designer and architect. He is the Artistic Director and has created the image of La Organic oils and other products.
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PHILOSOPHY OF THE AMARILLA DE RONDA ¨LA ORGANIC¨
All our olive groves are found in Andalusia, the area where the best Spanish olive oils are produced.
All our varieties of olives can be traced directly back to the same source of origin.
Geographical location
Traceability
The olives collected must be at a maximum distance of one hour from their correspondent mill to guarantee the immediate grinding of the fruit.
Proximity to the mills
Each year it is decided, among the varieties we cultivate under our Payment scheme, which are the best with which to make the specific mix for each one of our products.
Early harvest
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Small groves
We currently count with 56 olive groves that cover a total of approximately 654 hectares in 5 provinces of Andalucía. These olive groves once incorporated into the project are supervised and controlled by LA Organic.
Control
Our olive groves are mainly represented by small farms between 1 and 25 hectares.
Cold extraction
We guarantee that all our olives are cold pressed at a maximum temperature of 24°C.
Organic
Our olives are cultivated using traditional farming methods and are 100% pesticide free. All our oils and mills are certified by CAAE.
PHILOSOPHY OF THE AMARILLA DE RONDA ¨LA ORGANIC¨
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The organic extra virgin olive oils produced by LA Organic come from the best crops of the Payments associated to the LA Company. The “Pagos Asociados” are mostly small crops (sometimes as small as 1 to 3 hectares). They represent the historical starting point for the smallholding form of Olive Oil harvest.
Map of Payments Associated to LA Organic in Andalucia
Total: 56 olive groves 654 hectares 5 provinces (Malaga, Cordoba, Seville, Granada and Almeria)
PAYMENTS ASSOCIATED TO LA ORGANIC
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Reception and control of olives
Storing Cleaning and
washing Grinding Beating
Virgin Olive Oil Olive Pomace Oil
Extra Virgin Olive Oil
(Acidity < 0,8°)
Virgin Olive Oil (Acidity < 2°)
Lampante Virgin Olive Oil
(Acidity > 2°)
Extracting
Crude Olive Pomace Oil
Refining
Refined Olive Oil
Refined Pomace Olive Oil
Enriching with virgin olive oils
Olive Pomace Oil Olive Oil
Pressing
Enriching with virgin olive oils
Refining
OLIVE OIL VARIETY AND PRODUCTION PROCESS
We only sell Extra Virgin Olive Oil, the
best in terms of quality and benefits
Quality/Benefits Best
Low
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LA Organic is currently present in 30 countries and continues its expansion. 45% of sales are in Spain, while foreign markets account for the other 55%. Our brand is already known as a producer of high quality organic olive oil all over the world
Countries where LA Organic is present
LA ORGANIC IN THE WORLD
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LA Organic has partnership with important companies, who are distributing our products around the world in gourmet sector. Our partners made us to grow, to get more experience and gave motivation to never give up.
Some of the most important Spanish clients • Iberia, Spanish Airline Company LA Organic is official supplier of olive oil for Business Class and VIP hall where about 3 million passengers are using our products every year • El Corte Inglés 70 points of sales in one of the most important commercial chains in Spain • Repsol, 900 shops. • Carrefour, 90 shops Carrefour Planet. • Aldeasa, Duty Free airport shops in Spain. • Lateral, restaurant chain in Spain • Mallorca, 11 gourmet shops in Spain. • Hotel Arts (Barcelona). •Starbucks, establishments of Spain and Portugal. • José Luis, restaurant chain. • Horcher, restaurant (Madrid). • Zalacaín, restaurant (Madrid). •Club Puerta de Hierro (Madrid) •Dani García, restaurant (Málaga) •Hotel Ritz (Madrid)
LA ORGANIC CLIENTS – THE BEST ENDORSMENT
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•British Airways (UK) •American Airlines (Australia) •Dean and Deluca (USA) •Whole foods (USA) •Fresh Market (USA) •Williams Sonoma (USA) •La Grande Épicerie - Le Bon Marché (France) •Moniprix (France) •Carrefour (France) •Sainsbury´s (UK) •Budgens (UK) •Harvey Nichols (UK) •Cadenas Éxito (Colombia) •Carulla (Colombia) •La Coquinaria (Chile) •An Fu Store (China) •La Europea (México) •Felipe Motta (Panamá) •Palacio Hierro (México)
•Felipe Motta (Panamá) •Grand Cru Wine Boutiques (Rusia) •D' Olivo (Japan) •Amazon (Japan) •Scandchoco (Sweden) •Saint Marché (Brazil) •King Parrot Restaurants (Hong Kong) •La Maison de la Truffe (France) •COOP (Switzerland) •Good Wine (Ukraine) •and more…
International clients
LA ORGANIC CLIENTS – THE BEST ENDORSMENT
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The Best Extra Virgin Olive Oil Monovarietal – Intense Fruity - Flos Olei 2016
Golden Olive – International Olive Oil Competition in Zurich 2015
Best Organic - International Olive Oil Competiition in Zurich 2015
Best of Spain – International Olive Oil Competiition in Zurich 2015
Gold medal - Oil China 2013- LA Oro Intenso
Gold medal - Oil China 2013- LA Oro Suave
Gold medal - Biol- Italia 2013
SOL D´ORO – Special Mention Italia 2013
Gold medal - New York International Olive Oil Competition UU.EE 2013
Gold medal - Ecotrama Spain- Biocórdoba 2012
Best olive oils in the world: Feinschmecker 2012
Uno de los 20 mejores aceites del mundo, según la prestigiosa Guía Flos Olei 2011 (Italia).
2 Gold medals - Los Angeles Olive Oil Competition 2011.
Award of the best design Innoval 2010 , in the category of oils and vinegars Fair Alimentaria 2010 Barcelona
FAB Awards 2010 packaging category.
Spain's 50 Best: Selected by the Ministry of Industry, Tourism and Trade as one of the best spanish product.
Elite Gourmet: Selected between the best Spanish olive oils.
AWARDS OF LA ORGANIC
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LA CUISINE Extra virgin olive oil with light and balanced fruity perceptions in the nose and with a clearly sweet termination in the mouth. An excellence for all tastes and all uses in the kitchen. Comparable to a wonderful “Crianza” in the world of wine. The composition of LA Cuisine allows for its use in frying, stews and salads for consumers of smooth oils. It is made with Picual, Hojiblanca, arbequina and Picudo varieties of olive from the best Pagos of LA Organic. It is also one of the first
organic extra virgin olive oils especially thought up for use in fine restaurants – as well as for any type of kitchen. Varieties of olives: Picudo, Picual, Hojiblanca and Arbequina Formats: Pet 15ml, 20ml, 5L, Glass bottle 250ml, 500ml, Can 3L
OUR PRODUCTS
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LA ORIGINAL These were the first LA Organic olive oils, Philippe Starck created the packaging, based on the traditional cans, seeing as it is the best way in which to preserve olive oil. It could be compared to a ¨reserva¨/vintage in the world of wine. It´s a delicate extra virgin olive oil with an intensity from smooth to medium. It possesses tones of green leaf, grass, apple, banana and nuts, with balanced and perceptible sensations in the mouth. Ideal in use as a dressing and raw, for consumers who love intermediate sensorial profiles. There are two varieties: Delicate and Intense.
LA ORGANIC ORIGINAL INTENSE Smooth and agreeable in texture, this oil combines an intriguing flavor of walnuts with aromatic touches of tomato leaf, apple, green banana and acerola peel, enhanced by a deep, pleasurable aftertaste. Its plainly Spanish character comes from its fleshiness and agreeable aftertaste. Varieties of olives: Picual, Hojiblanca and Arbequina. Formats: Can 500ml, 3L
LA ORGANIC ORIGINAL DELICATE
LA Organic Original Delicate possesses an exemplary elegance as well as harmony, freshness and an eminently fruity character (almond). Its texture is smooth, with a hint of sourness that gives it great personality.
Varieties of olives: Arbequina, Picudo. Formats: Can 500ml, 3L
OUR PRODUCTS
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LA ORO
LA ORO is an exceptional and limited edition extra virgin olive oil, like a ¨Gran Reserva¨/¨Great Vintage¨, with distinct tones of fruit and vegetables, also complex fresh green sensations. The packaging has been exclusively created by Philippe Starck. It is giving a unique format for Spanish olive oil for the first time ever. Ideal for gourmets that seek complexity and intensity in the preparation of their dishes.
It has an agile and energetic palate, with tones of green tomato, apple and walnut. The plainly Spanish character comes from its fleshiness and agreeable aftertaste. A bright, vivacious oil with deliciously fragrant notes of wild flowers and fresh vegetables. Rich in texture, it boasts a robust tangy flavor with peppery overtones, leaving a satisfying aftertaste. Varieties of olives: Picudo Formats: Glass bottle 250ml
OUR PRODUCTS
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LA ORGANIC - IT IS MORE THAN JUST A PRODUCT…
Logistical capacity: LA Organic has an optimum organization and logistical capacity level for both shipments - nationally and internationally. This allows us to provide clients such as Iberia and adapt to the specific needs of each of them: shipments, certifications, timetables...
Product rotation: LA Organic offers all necessary support for product rotation: tastings, presence catalogs, special discounts and events.
Adaptation: The quality and origin of LA Organic organic extra virgin olive oils are not exchangeable but we can always adapt to our client´s special needs:
• Personalized labels or caps
• Special formats
• Diversity of packages
• Special present packs
• and more…
EXTRA
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