la gordita
DESCRIPTION
Food Truck proposal called La Gordita. I developed the project including all marketing, media and design of it.TRANSCRIPT
![Page 1: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/1.jpg)
La Gordita Food truck
Social Networking Plan
![Page 2: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/2.jpg)
Wha
t is
a Fo
od
Truc
k? } A food truck is a mobile
venue that sells food. } Some cater to specific meals, such as breakfast
truck, lunch truck, break
truck or taco truck.
![Page 3: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/3.jpg)
Our Story } Our food truck vision is to
bring the authentic Mexican cuisine to Vancouver at affordable prices and excellent quality in every dish.
![Page 4: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/4.jpg)
Gor
dita
Log
o } the name La Gordita (a
common playful and flirty way of calling a
woman “chubby")
![Page 5: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/5.jpg)
Fern
and
o Bo
tero
C
olom
bia
![Page 6: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/6.jpg)
Cos
tum
ers
} Vancouver has a large latino community, which
end up being the most
frequent costumers.
![Page 7: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/7.jpg)
Soci
al M
edia
Pla
n
o Website o Facebook o Twitter o YouTube o Web and Mobile Application
(4Square, Urbanspoon.com, Eatst.com)
o E-Newsletter (Mailchimp)
![Page 8: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/8.jpg)
Web
site
} The website is based on
the idea of making something simple , easy to navigate.
![Page 9: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/9.jpg)
Website Food truck
Online Payment Contact in every page
![Page 10: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/10.jpg)
Face
boo
k } This facebook page will
promote the restaurant,
add contacts to our group and fan page and
bring more attention to
the opening.
![Page 11: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/11.jpg)
Facebook Landing Page
Contact information
goes here
Logo
Daily upload of the menu, sending it to all members of the group
![Page 12: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/12.jpg)
Twitt
er } The morning tweet will be
an uplifting phrase for our
costumers.
} @LaGordita A dream you dream alone is only a dream. A dream
you dream together is reality.
![Page 13: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/13.jpg)
- Third tweet is the address of the food truck on that day and the announcement of start of its service.
Second Tweet
Link to the menu
@LaGordita Hey here is the link for today’s menu. Enjoy!! fb.me/YBr9lkUV
![Page 14: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/14.jpg)
YouT
ube
} will become like a video
blog of the food truck showing the chefs
working, the different recipes, etc..
Local Products } We can record where we buy our product and
in this way promote local products.
![Page 15: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/15.jpg)
YouTube La Gordita channel
Episodes of “Making La Gordita”
Contact and links to other social media apps
![Page 16: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/16.jpg)
Web
and
Mob
ile
Ap
plic
atio
n La Gordita Registered in several of the
best web and mobile applications.
o 4Square o UrbanSpoon o Eatst
![Page 17: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/17.jpg)
Web and Mobile
Foursquare
Recent pictures of our menu
Eat st
UrbanSpoon
Top 5
![Page 18: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/18.jpg)
E-N
ewsl
ette
r La Gordita Registered in several of the
best web and mobile applications.
o Mail Chimp
![Page 19: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/19.jpg)
E-Newsletter Recipe of the Month
New Menu
Mailchimp Latest Contests via Facebook & Twitter
![Page 20: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/20.jpg)
Con
side
rati
on
La Gordita We will apply several more tools in the develop of the project including:
o Meet Up
o Google Alerts
o Tumblr
![Page 21: La Gordita](https://reader031.vdocuments.site/reader031/viewer/2022020423/568c34b61a28ab0235918080/html5/thumbnails/21.jpg)
Tha
nk Y
ou
La Gordita.com