la electronic medical record market 3 26-13
TRANSCRIPT
Analysis Briefing of the Latin American Electronic Medical Record MarketRecord Market
March 2013
How Regulations and Key Trends will impact the market until 2017?
Today’s Presenter
Federico BaguearIndustry AnalystHealthcare Latin America
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Functional Expertise
• 5 years of Healthcare expertise
• Particular expertise in:
o Medical Devices
o Medical Imaging Systems & Equipment
o Healthcare IT
Education
• MSc. Marketing (San Andres University – actual –Buenos Aires – Argentina)
• MSc. Artificial Intelligence (Polytechnic University of Madrid – 2011 –Madrid – Spain)
• Biomedical Engineer (Favaloro University – 2008 – Buenos Aires – Argentina)
Occasion for this Analyst Briefing
• Findings from published NBF0 study:
• Latin American Market development
• New regulations that impact the EMR market
3
Analysis of Latin American Electronic Medical
Record Market
•Highlights from the NC02 study:
Analysis of the Brazilian EMR Market (next to be published)
Poll Question 1 – Where do you see the greatest business opportunities in Latin America in 2013?
1) Brazil
2) Mexico
3) Colombia
4
3) Colombia
4) Argentina
5) Other Latin American Countries
Latin
Analyst Briefing Content
5
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Total EMR Market: Latin America, Market Overview, 2012
Market StageMarket Revenues
Revenue at End of Forecast Period
Low adoption rate turns the Latin American region into a big market opportunity
Compound Annual Growth Rate
6
Note: All figures are rounded. The base year is 2012. Source: Frost & SullivanStable IncreasingDecreasing
Growth $ 377.0 M
(2012)
$ 616.4 M
(2017)
10.4%
(2012-2017 CAGR)
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Total EMR Market: Top Competitors Latin America, 2012
High participation of local EMR vendors in analyzed countries
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Source: Frost & Sullivan
Other Important Market Participants Important System Integrators
IBM
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Total EMR Market: Key Market Drivers and Restraints, Latin America, 2013–2017
Driv
ers
Driv
ers
1) Government programs and investments
3) Desire for hospital differentiation
4) Informatics and Technology
adoption
2) ROI acknowledge among institutions
Local government policies drive the EMR market by high public healthcare investments
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Source: Frost & Sullivan
Re
stra
ints
Re
stra
ints
Denotes Long term Impact
Denotes Current Impact
1) Status quo 2) Limited specialized IT professionals
3) Limited IT infrastructure at
healthcare institutions
4) Small budget for IT
solutions
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
EMR Market: Market Engineering Measurements and Adoption Rate, Brazil, 2012–2017
Brazil Market Revenues
$ 145.0 M
Revenue at End of Forecast Period
$ 290.0 M
Compound Annual Growth Rate
14.9%
Adoption Rate
8.1 %
Brazilian EMR market revenues shows a steady double-digit growth from 2012-2017
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$ 145.0 M
(2012)
$ 290.0 M
(2017)
14.9%
(2012-2017 CAGR)
8.1 %
(2012)
Stable IncreasingDecreasing
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
EMR Market: Adoption Rate and Trend Impact, Brazil, 2013–2017Brazilian EMR market is highly competitive but suffers from lack of regulation
Brazilian EMR Market
Public SectorRegulations
EMR inPrivate CFM Resolution
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Source: Frost & Sullivan
Primary Care Units (UBS)
• Federal Council of Medicine resolution for the usage of EMR
• Quality stamps are provided for EMR solutions which follow all the CFM recommendations
• Middle class growth challenges private institutions to absorb this new demand, driving EMR adoption in order to optimize overall patient management
• In 2012 a federal program was launched for EMR implementation in about 40 thousand public primary care units around Brazil
Private Differentiation
CFM ResolutionNº 1.821/2007
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
EMR Market: Market Engineering Measurements and Adoption Rate, Mexico, 2012–2017
Mexico Market Revenues
Revenue at End of Forecast Period
Compound Annual Growth Rate
Adoption Rate
2012 Mexican EMR market revenues were highly affected by the presidential elections
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Source: Frost & Sullivan
$ 23.4 M
(2012)
$ 222.6 M
(2017)
56.9%
(2012-2017 CAGR)
23.9 %
(2012)
Stable IncreasingDecreasing
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Mexico’s national programs and policies facilitate the adoption of EMR.
Mexican EMR Market
Public Investment in Healthcare
Regulations
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Source: Frost & Sullivan
NOM168NOM024 Plan 2007 - 2012
• Establishes the purpose and functionalities of EMR
• Mandatory to implement EMR in all public institutions
• Establishes base for creation, integration, and archiving of electronic medical records.
• Previous government allocated $ 6 billion to improve the public healthcare facilities.
• These policies are expected to continue with the new elected Government.
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
EMR Market: Market Engineering Measurements and Adoption Rate Colombia, 2012–2017
Colombia Market Revenues
Revenue at End of Forecast Period
Compound Annual Growth Rate
Adoption Rate
Colombian regulations boost EMR market revenues from 2013-2016
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Source: Frost & Sullivan
$ 159.3 M
(2012)
$ 63.2 M
(2017)
(16.9%)
(2012-2017 CAGR)
12.7 %
(2012)
Stable IncreasingDecreasing
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Colombian EMR Market
Public HealthcareRegulations
Colombian policies demand the implementation of EMR by the end of 2013
14
Source: Frost & Sullivan
Law 1438Law 100 Financial Healthcare Crisis
• Ensures the access to high qualityhealthcare through the social security creation.
• Defines the road map to improvehealthcare services in Colombia.
• Demands the implementation of EMR in all healthcare institutions by the end of 2013.
• A deadline extension is expected.
• Public healthcare faced a financial crisis that affected the availability of funds.
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
EMR Market: Market Engineering Measurements and Adoption Rate, Argentina, 2013–2017
Argentina Market Revenues
Revenue at End of Forecast Period
Compound Annual Growth Rate
Adoption Rate
Homegrown systems and an unregulated scenario limits EMR sales
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Source: Frost & Sullivan
$ 49.2 M
(2012)
$ 40.6 M
(2017)
(3.8%)
(2012-2017 CAGR)
10.1 %
(2012)
Stable IncreasingDecreasing
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
Argentina EMR Market
Public Healthcare
Regulations
No formal initiatives to foster EMR adoption
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Source: Frost & Sullivan
Law 25.506 New EMR ProjectsLaw 17.132EMR Law Projects
• Demands the use of handwritten prescription signature
• Regulate the use of digital signature
• EMR bills are being discussed at state level.
• Two state-level initiatives (Buenos Aires and San Luis) could potentially become a case study for a nation wide initiative.
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
• Middle class growth rises the private healthcare market, driving private institutions to adopt EMR in order to optimize overall patient management.
• Adoption rate will increase approximatly 400% from 2012 to 2018• Recent M&A involving large multinational corporations with local players
Brazil
• Most advanced regulations towards adoption and interoperability• In 2012 the healthcare market revenues suffered due to the presidential elections
Mexico
Key Takeaways
Key Takeaways
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Source: Frost & Sullivan
• In 2012 the healthcare market revenues suffered due to the presidential elections
• Colombia is set to be the largest market in the region from 2013-2016• Highly competitive market with strong local competitors
Colombia
• Potential regulations towards EMR implementation would completely change the market perspective.
• Two-State levels projects could serve as case study for the nation wide initiative.
Argentina
Key Takeaways
Key Takeaways
Latin American EMR Market
1. Market Overview
2. Regional Trends
3. Brazil 4. Mexico 5. Colombia 6. Argentina7. Key Insights
8. Q&A
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Analyst Contact Information
Federico BaguearIndustry AnalystHealthcare Latin America
Francesca ValenteCorporate Communications & Marketing
Frost & Sullivan Latin America
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http://www.linkedin.com/pub/federico-baguear/a/294/339 @Frost_Latam