la economía de la abundancia
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La economía de la abundancia por Chris AndersonTRANSCRIPT
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THE ECONOMICS OF ABUNDANCE
Chris Anderson, Wired
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What happens when things get free?
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“Waste is Good”
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Alan Kay, Xerox PARC (1972)
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“Waste Transistors”
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“Waste Storage”
“Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message”
(Remember “Your mailbox is full”? What was that about?)
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“Waste Bandwidth”
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For the first time in history, complexity is free
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Scarcity Abundance
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Scarcity Abundance
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Scarcity Abundance
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Scarcity Abundance
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Scarcity
Abundance
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The Long Tail of Media
NYT
CNN
WashPost
AP
BBC
SF Chron
Guardian
YomiuriWired
Boston GlobeTimes UK
ForbesTime
Fox NewsBiz Week
PBSNPRMNSBCMTVCBS
NewsCBS
NewsCNN
MoneyTelegrap
hCBC.caSydney
Morning Herald
SJ Merc Chic TribReutersIHTWSJEconomist
FTESPNPost-
GazettePR
Newswire
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Scarcity
=
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Abundance
=
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Scarcity: “Guess”
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Abundance: “Measure”
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Scarcity: “NO”
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Abundance: “YES”
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BUSINESS MODEL
ROI Memo We’ll figure it out
Scarcity Abundance
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RULES
“Everything is forbidden unless it is permitted”
“Everything is permitted unless it is forbidden”
Scarcity Abundance
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SOCIAL MODEL
Paternalism (“we know what’s best”)
Egalitarianism (“you know what’s best”)
Scarcity Abundance
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DECISION PROCESS
Top-down Bottoms-up
Scarcity Abundance
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MANAGEMENT STYLE
Command and Control
Out of Control
Scarcity Abundance
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Blog: thelongtail.com