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An Assignment on

Cox & Kings

Submitted by: Submitted to:


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INTRODUCTION

TourismTourism is travel for recreational, leisure or business purposes. The World TourismOrganization defines tourists as people who "travel to and stay in places outside their usual

environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8%. As a result of the Late-2000s recession, international traveldemand suffered a strong slowdown beginning in June 2008, with growth in internationaltourism arrivals worldwide falling to 2% during the boreal summer months, and this negativetrend intensified as international tourist arrivals fell by 8% during the first four months of 2009. Tourism is vital for many countries, such as the U.A.E, Egypt, Greece and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives and the Seychelles, due to the large intake of

money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxis, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, various music venues and the theatre. The United Nations classified three formsof tourism in 1994, in its "Recommendations on Tourism Statistics: Domestic tourism", whichinvolves residents of the given country traveling only within this country; Inbound tourism,involving non-residents traveling in the given country; and Outbound tourism, involvingresidents traveling in another country.

Tourism as a Service industry

The tourism industry, and the products and services that fall under its wide umbrella, arecomplex indeed. There are a number of features that make it unique.

Tourism is a subjective experience and an amalgam of products and services - not a single Product.

* Tourism products, like all services, are intangible. The Indian Tourist Commission in othercountries does not sell tourism products, it sells what we may call a shifting generic image ofIndia.

* The tourism product is not a homogeneous product. We cannot standardize a service. Hotels

attempt to standardize their room and service delivery as efficiently as possible through stafftraining and quality control procedures, but the human ingredient complicates the equation. Asmost services require interaction between the producer and consumer, each with their own set ofexpectations, it is highly unlikely that any product can ever be perceived equally by allcustomers.


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* Tourism products are perishable. An unsold Park Grand hotel room, an unused aircraft seat anda vacant concert seat is revenue lost. They cannot be stored for later use, as can tangible

products.

Product and Services

The principal services offered by the company are: Destination Management Outbound Tourism Business Travel Incentive & Conference Solutions Domestic Holidays NRI Trade Fairs Foreign Exchange Insurance

COMPANY OVERVIEWCORPORATE STRATEGYORGANISATIONAL CULTURE

MICRO ENVIRONMENTBUSINESS MODELS

CORPORATE STRATEGIESROLE OF PORTFOLIO MANAGEMENT AND RESOURCE

ALLOCATIONCHALLENGES INVOLVED IN MANAGING A GLOBAL WOKFORCE

ROLE OF ORGANISATIONAL CULTURE IN MANAGING ANDMOTIVATING STAFF

CONCLUSIONRECOMMENDATIONS

EXECUTIVE SUMMARYREFERENCING

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