Section B – Case Study Research

Thursday 22nd May 2014

Unit G325: Section B – Critical Perspectives in Media

Why?

Aims & Objectives

• Re-cap prior learning of Section B by completing the Quizzes on the Blog.

• YOU WILL develop your understanding of EACH of the Case Studies in the lesson.

• YOU WILL gain a better understanding of the Exam Boards expectations as well.

• Review the learning

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

Key areas to address – Main Body - P E A

PointEvidence

Analysis

• Use language from the Question

• Introduce a theory(s)/key term(s) and a Case Study

• Relevance to the Question – Statistics; Verbal Codes

• YOU COULD apply theory HERE as well

• Relevance to the Question –

Link Back and Conclude

Use the Page Above (and other resources under Unit G325) to gain a better understanding of what you need to do for Section B.

YOU SHOULD highlight the key areas you need to address in your answer for Section B and annotate HOW you would address these expectations.Section B – Mark Scheme

1) References – This includes Theory from the past about the Media NOW or in the FUTURE

2) YOU SHOULD (in your introduction for example) make a brief reference to some historical information regarding the Internet, for example Tim Berners-Lee, evolution of social media etc.

YOU SHOULD (in your conclusion possibly) make a brief reference to where YOU think the media is going to develop in terms of Online Products OR within your Paragraph when discussing a product.

For example - Will the traditional Gatekeepers (The Daily Mail etc.) go towards a News Aggregation route of distributing the news?

Media Areas:

1) Connected Television

2) VOD

3) Print News – moral panic and transformation

4) “Citizen Journalism” and

5) Social Media

6) Microblogging

7) “Vlogging”

“TOD”

News Aggregator

Section B – Revision Checklist

YOU MUST use the handout provided to collate the information you need to know about EACH of the Case Studies for the exam.

YOU SHOULD look through your Exercise books, the Unit G325 Pages and the Internet to find the information you need.

Extension – YOU COULD investigate your own Case Study(s)

What have you found?

Homework

• YOU WILL complete a 2 Hour paper the first triple lesson back after Half Term.

• Therefore you need to Revise the topics we have covered for both Section A and B.