BYSHIPRA KAUSHAMBINIFT , BANGALORE

The Brand - History - Product range - Menswear range

Competitive Market survey -Levis -Jack and Jones -Wrangler

Trend forecasting SS14 -Denim -Shirts -Bottoms

Theme – “VINTAGE MONOTONY”

Range developments

OBJECTIVE:

To study the Brand , analyze market,spot the up coming trend and then develop a range for SS/14 Menswear

ABOUT THE BRAND

American brand for Denim JeansFounded by Henry David Lee in 1889Brand is owned by VF CorporationHeadquarters in Kansas city, Kansas, USACategories: Apparel and AccessoriesTagline: Find your perfect fitCore values : Fit and strength

Brand History

1889:Founded by Henry David Lee as work wear

1911:Started garment factory to produce overall dungarees.

1919:Lee launched “Buddy Lee", first consumer promotion campaign.

1926:Zipper fly were introduced known as “Lee whizits”

1943:Lee changed its official name to “H.D.Lee company inc.”

1949:Lee introduced Lady lee riders for women, designed to fit better than standard men’s jeans

1959:Birth of biker cult, transformation of denim from work to pop culture.

1982:Stone washed jeans was introduced followed by acid wash

1964:Stretch pants for work and play

1992:Lee basics were launched in order to appeal younger consumers

1995:Launched in India.

DENIMS

SIZE: 28”-42”PRICE RANGE:Rs 1799-3499

SHIRTS

FIT: SlimSizes: S, M, L, XL, XXL, XXXLPrice range: Rs 1199 –2199Window pane checks, Gingham checks, Stripes, Solid colors

T-SHIRTS

FIT: Regular , Slim Sizes: S, M, L, XL, XXL, XXXLPrice range: Rs 599 - 1499

COMPETITIVE MARKET SURVEY

FITS (DENIM)

Skinny straight Straight Regular taper Skinny

Original Regular straight

Sizes: 28 ,30 ,32, 34, 36, 38, 40Price range: Rs 2599- 5699

SHIRTS

FITS: SLIM, REGULARSIZE: S, M, L, XL, XXL, XXLPRICE RANGE: Rs 1499- 2499CHECKS, STRIPES, SOLID

POLO SHIRTS

SIZE: S, M, L, XL, XXLPRICE RANGE: 1299-1399BOLD AND VERY THIN STRIPES

T SHIRTS

SIZE: S, M, L, XL, XXLPRICE RANGE:Rs 900-1500

SHIRTS

FITS: SLIM, REGULARSIZE: S, M, L, XL, XXL

PREMIUM (Formal)PRICE RANGE: Rs 2195 – 4500VINTAGE (Casual)PRICE RANGE: Rs 1695-2500ORIGINAL (Semi casual) PRICE RANGE:

FABRIC: Cotton, Linen, LycraSTYLE: Contrast collar/ placket/ cuff/ yoke, Patch pocket with flap, Shoulder flapTECHNIQUE: Pigment print, Flock print , Ombre dyingCOLOR: Maroon, White, Hues of blue, Brown, Olive, Camouflage, Grey

DENIMS

SIZE: 28” – 42”PREMIUM: 3945- 6495VINTAGE: Rs 2195- 6945ORIGINAL: Rs

FABRIC: Cotton, Lycra, Elastane

STYLE: Colored denim, Ripped and Overlocked, Suspenders, Slim-fit, Straight & Boot-cut

TECHNIQUES: Patchwork, Ripped, Dip-dye, Acid wash, Bleached denim

COLORS: Black , Maroon, Orange, Ochre, Dusk blue, Olive, Red

T-SHIRT

SIZE: S, M, L, XL, XXLFABRIC: Cotton, Linen, LycraSTYLE: Contrast Patch pocket/ collar/ placket/ sleeve, Stripped, Ribbed neckline, Unfinished edgeTECHNIQUE: Flock prints, Color blocking, Dip-dye, PatchworkCOLOR: White, Black, Grey, Shades of blue

SHORTS

FABRIC: Cotton, Lycra, ElastaneSTYLE: High waisted, Double waistband, Drawstring, Fabric belt, Cargo style BermudasTECHNIQUES: Checks, Printed, Garment dying, Dip-dye, Digital printCOLOR: Blue, Khaki, Olive, White

SHIRTS

FITS: REGULAR, SLIMSIZE: S, M, L, XL, XXLPRICE RANGE: Rs 1096-1695PLAID , WINDOWPANE CHECKS , FEW SOLIDSAND STRIPESHUES OF BLUE, MAROON, PEACH

POLO TSHIRTS

SIZE: S, M, L, XL, XXLPRICE RANGE: Rs 1195- 1395BOLD STRIPES, SOLID COLORCHEST PANEL AND STRIPES

T-SHIRTS

SIZE: S, M, L, XL, XXLPRICE RANGE: Rs 1096- 1695CHEST PRINTS

DENIMS

SIZE: 28 – 40PRICE RANGE:Rs 1499-3395

SLIM REGULAR RELAXED LOOSE

TREND SPOTTING

COLORED BOTTOMSSOLID COLOR

SHIRTS

CHEST PRINTS(MUSIC)

TREND FORECASTINGSS/14

D1: I am a Photographer

GRAPHIC DIRECTION

Shinny/Glossy

Polaroid

Geometric

Layered Images

Monochrome with pop up colors

Black & White Photography

THEME

“VINTAGE MONOTONY”

RANGE DEVELOPMENT

THANK YOU