l 8 concept of revenue 8.7.15

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s.s.s.s.huiSAwrpur (s.A.s.ngr)84270-04513

CONCEPT OF REVENUE

Awmdn dI Dwrnw

1

Awmdn dI DwrnwConcept Of Revenue

• ie`k vsqU dI ivkrI krn nwl Prm nMU jo ku`l rkmpRwpq huMdI hY,aus nMU Prm dI pRwpqI jW Awmdn(Revenue) ikhw jWdw[

• “ie`k Prm dI Awmdn aus dI ivkrI qoN pRwpqI jWvsqU dI ivkrI qoN imlx vwlIAW mOidRk pRwpqIAWhn”[ fUly(Dooley)

2

AwmdnRevenue

ku`lAwmdn

AOsqAwmdn

sImWqAwmdn

TR AR MR

4

ku`l Awmdn (Total Revenue)

auqpwdn dIAW vycIAW geIAW iekweIAW nMUkImq nwl guxw krn nwl ku`l Awmdn pqwkIqI jw skdI hY[ ijvyN; 3 ru: kImq qy 8vsqW vycx nwl 24 ru: ku`l Awmdn pRwpq huMdIhY[

ku`l Awmdn = kImq x auqpwdn3 X 8 = 24

“ku`l Awmdn ie`k Prm dIswrI ivkrI qoN pRwpq rwSI jWAwmdn dw joV hY”[fUly (Dooley)

5

ku`l Awmdn (Total Revenue)-----------------------------------------------------------vsqU dIAW iekweIAW kImq ku`l Awmdn-----------------------------------------------------------

1 10 10

2 10 20

3 10 30

4 10 40

5 10 50

6

AOsq Awmdn (Average Revenue)ku`l Awmdn nMU auqpwdn nwl vMfx nwl AOsq Awmdnpqw kIqI jw skdI hY[

ku`l AwmdnAOsq Awmdn= ---------- jW = kImq

auqpwdnTR

AOsq Awmdn = -------Q

7

AOsq Awmdn (Average Revenue)-----------------------------------------------------------vsqU dIAW iekweIAW ku`l Awmdn AOsq Awmdn-----------------------------------------------------------

1 10 10

2 20 10

3 30 10

4 40 10

5 50 10

8

sImWq Awmdn (Marginal Revenue)

vsqU dI ie`k hor iekweI vycx nwl ku`lAwmdn iv`c jo vwDw huMdw hY aus nMU sImWqAwmdn ikhw jWdw hY[ijvyN ; ie`k vsqU vycx nwl ku`l Awmdn

10 ru: Aqy dUjI vsqU vycx nwl ku`lAwmdn 18 ru: ho jWdI hY qW ku`l Awmdniv`c 8 ru: vwDw sImWq Awmdn hY[

9


ku`l Awmdn iv`c vwDw ∆ TR

sImWq Awmdn= ------------- = ------auqpwdn iv`c vwDw ∆ Q

∆ TR = ku`l Awmdn iv`c qbdIlI∆ Q = auqpwdn iv`c qbdIlI

10


MRn = TRn-TRn-1

MR4 = TR4-TR4-1

10 = 40 - 30

11

Q TR MR1 10 10

2 20 10

3 30 104 40 105 50 10

sImWq Awmdn (Marginal Revenue)-----------------------------------------------------------vsqU dIAW iekweIAW ku`l Awmdn sImWq Awmdn-----------------------------------------------------------

1 10 10

2 20 10

3 30 10

4 40 10

5 50 10

12

ku`l Awmdn, AOsq Awmdn ,sImWq Awmdn dw sbMD

-----------------------------------------------------------

auqpwd(Q) ku`l Awmdn sImWq Awmdn AOsq Awmdn-----------------------------------------------------------

1 10 10 10

2 16 6 8

3 18 2 6

4 18 0 4.5

5 14 -4 2.8

13

ku`l Awmdn, AOsq Awmdn AqysImWq Awmdn dw sbMD[

14

AOsq AwmdnG`tdI qW sImWqAwmdn aus qoN

qyzI nwl G`tdI[

AOsq Awmdnsmwn rihMdI qWsImWq Awmdnsmwn rihMdI [

AOsq Awmdnkdy vI isPrnhIN huMdI[

ku`l Awmdn, AOsq Awmdn, sImWq Awmdndw sbMD

15

sImWq Awmdnirxwqmk huMdI hYqW ku`l AwmdnG`tx l`gdI hY[

sImWq AwmdnqyzI nwl G`tdI hY

is&r vI Aqyirxwqmk (-) vI[

sImWq Awmdnis&r hovy qW ku`lAwmdn smwn AqyAiDkqm huMdI[

16To

tal

Reven

ue Y

O

F

Ave

rag

e / M

arg

ina

l

Re

ve

nu

e

AR

O X

X

MR

TR

-ve

G

B

A

Output

Output

0

AOsq Awmdn kdy vIis&r nhIN ho skdI[

TR,AR,MR iv`c sbMD

sImWq Awmdn qyzInwl G`tdI hY is&rvI ho skdI hY Aqyirxwqmk (-) vI

jdoN sImWq Awmdnis&r huMdI hY qW ku`lAwmdn smwn rihMdIhY Aqy AiDkqm [

jdoN sImWq Awmdnirxwqmk huMdI hY qWku`l Awmdn G`tx

l`gdI hY

jdoN AOsq Awmdnsmwn rihMdI hY qW

sImWq Awmdn smwnrihMdI hY[

jdoN AOsq AwmdnG`tdI hY qW sImWqAwmdn aus qoN qyzI

nwl G`tdI hY[

v`K-v`K bwzwrW iv`c Awmdn ryKwvW dw sbMD:-

mukwbly dy AwDwr’qy

1.pUrn mukwblw (Perfect Compitition)

2.eykwiDkwr (Monoply)

3.ApUrn mukwbly (Monopolistic Compitition)

17

1.pUrn mukwbly iv`c Awmdn vkr(Revenue Curves in Perfect Compitition)

pUrn mukwbly iv`c bwzwr iv`c kImq audXogiv`c mMg Aqy pUrqI duAwrw inrDwrn [hr ie`k&rm ies kImq „qy hI vsqU dI ivkrI krdIhY[audwhrn :-

18

pUrn mukwbly iv`c Awmdn vkr

19

auqpwdn kImq/ AOsq

AwmdnAR

ku`lAwmdn

TR

sImWqAwmdn

MR

1 4 4 4

2 4 8 4

3 4 12 4

2. eykwiDkwr iv`c Awmdn vkr(Revenue Curves in Monoply)

•vsqU pYdw krn vwlw ie`k auqpwdk[•vsqU dI kImq iv`c kmI krky v`D vsqUAW vycdw[• AOsq Awmdn G`tdI hY qW sImWq Awmdn qyzI nwlG`tdI hY[

20

eykwiDkwr iv`c Awmdn vkr(Revenue Curves in Monoply)

21

ApUrn mukwbly iv`c Awmdn vkr (Revenue

Curves in Monopolistic Compitition)

• &rmW AwpxI vsqU nMU rijstrf krvw lYNdIAW hn[Colgate ies nW‟qy koeI hor vsqU nhIN bxw skdw,

• pr bwzwr iv`c NEEM, MESWAK,PEPSUDENTiv`c mukwblw [

• eykwiDkwrI vWg AOsq Awmdn (AR) G`tdI hY AqysImWq Awmdn (MR) aus qoN dugxI qyzI nwl G`tdI[

• mMg dI lck iekweI qoN v`D ( Ed >1)[ikauNikColgate dI kImq 6 ru; dI QW 5 ru: ho jwvygI AqyNEEM dI kImq auhI rihMdI hY qW Colgate dI mMgijAwdw v`D jwvygI[

22

ApUrn mukwblw jW eykwiDkwr mukwblw

23

auqpwdn kImq/AOsqAwmdn AR

ku`lAwmdn

TR

sImWqAwmdn

MR

1 6 6 6

2 5 10 4

3 4 12 2

4 3 12 0

5 2 10 -2

6 1 6 -4

ApUrn mukwblw Monopolistic Compitition

24

swrWS ivvrx(SUMMARY STATEMENTS)

•Awmdn•ku`l Awmdn

•AOsq Awmdn•sImWq Awmdn

25


• ku`l Awmdn (TR) Aqy sImWq Awmdn(MR)iv`c sbMD[

• TR=∑MR• jykr MR vDdw rihMdw hY qW TR iv`c v`DdI dr nwlvwDw huMdw hY[

• jykr MR G`tdw jWdw hY qW TR iv`c G`tdI dr nwlvwDw huMdw hY[

• jykr MR siQr rihMdw hY qW TR iv`c smwn dr nwlvwDw huMdw hY[

26


•AOsq Awmdn (AR) Aqy sImWqAwmdn(MR) iv`c sbMD[

•jykr AR smwn/siQr hY qW AR=MR

•jykr AR G`t irhw hY qW AR >MR

• MR irxwqmk ho skdw hY prMqU AR

nhIN[

27


• pUrn pRqIXogqw iv`c AR vkr smsqr(Horizontal) is`DI ryKw huMdI hY[

28


• eykwiDkwr Aqy eykwiDkwr pRqIXogqw iv`c ARvkr dw Flwn hyTW v`l huMdw hY[

29

Multiple Choice Questions

30

pR:1.iksy vsqU dI ie``````k vwDU iekweI vycx nwlijhVI Awmdn pRwpq huMdI hY aus nMU kihMdy hn

(A)ku`l Awmdn (B) Awmdn(C) sImWq Awmdn (D) AOsq Awmdn

au`qr: (C) sImWq Awmdn


31

pR:2. jdoN AOsq Awmdn siQr huMdI hY qWsImWq Awmdn-

(A)G`tdI hY (B) siQr rihMdI hY(C) vDdI hY (D) zIro huMdI hY

au`qr: (B) siQr rihMdI hY[


32

pR:3. jdoN sImWq Awmdn zIro huMdI hY qWku`l Awmdn-

(A)G`t rhI huMdI hY [ (B) v`D qoN v`D huMdI hY[ (C) vD rhI huMdI hY [ (D) zIro huMdI hY[

au`qr: (B) v`D qoN v`D huMdI hY[


33

pR:4. AOsq Awmdn pqw krn dw sUqrhY-(A) ku`l Awmdn x vycIAW iekweIAW(B) ku`l Awmdn ÷ ku`l auqpwdn(C) ku`l Awmdn ÷ vycIAW iekweIAW(D) auprilAW iv`coN koeI nhIN [au`qr: (C) ku`l Awmdn ÷ vycIAW iekweIAW

hyT ilKI swrxI nMU pUrw kro

vycIAW iekweIAW; 1 2 3 4 5ku`l Awmdn ; 10 24 33 40 40

AOsq ;

34

10 12 11 10 8


auqpwdn dIAWiekweIAW; 1 2 3 4 5 6ku`l Awmdn ; 20 36 48 56 60 60

sImWq Awmdn; ;

35

20 16 12 8 8 0


auqpwdn dIAWiekweIAW; 1 2 3 4 5 6ku`l Awmdn ; 20 36 48 56 60 60

AOsq Awmdn; ;

36

20 18 16 14 12 10

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s.s.s.s.huiSAwrpur (s.A.s.ngr)84270-04513

37

l 8 concept of revenue 8.7.15

Education