kw2 d hs_conf_2010- es edits
TRANSCRIPT
![Page 1: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/1.jpg)
![Page 2: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/2.jpg)
Regional Program
Goal: Customized message
standard across North Central Texas
Grant funded, transitioning to self-funded
![Page 3: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/3.jpg)
![Page 4: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/4.jpg)
![Page 5: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/5.jpg)
![Page 6: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/6.jpg)
Program Creation
Created the program concept, name
Identified components: Think. Prepare. Act.
Defined content areas
Engaged jurisdictions
![Page 7: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/7.jpg)
Phase 1: Original FeaturesPhase 1: Original Components
• Branding/Logo
• Preparedness Guidebook
• Preparedness DVD (English/Spanish)
• Website (English/Spanish)
• Monthly Press Releases
• Promotional Items
− Playing Cards
− Perpetual Calendars
![Page 8: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/8.jpg)
![Page 9: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/9.jpg)
![Page 10: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/10.jpg)
![Page 11: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/11.jpg)
Phase 1: Original FeaturesPhase 2: Program Outreach
Marketing• Advertising• Billboards• Radio/Cable/Theaters• PR Campaign • Keyword Marketing
Citizen Corps Recruitment DVD
• Chapter per program
![Page 12: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/12.jpg)
![Page 13: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/13.jpg)
![Page 14: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/14.jpg)
![Page 15: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/15.jpg)
Cinema Ad Here
![Page 16: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/16.jpg)
Phase 2: Enhancement and Promotion
Youth Program• Mascot Development• For the Teacher• Website
Online Pocket Emergency Plan• Downloadable and printable• Pocket-size!
Presentation Materials• Materials for all kinds of events
![Page 17: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/17.jpg)
![Page 18: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/18.jpg)
![Page 19: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/19.jpg)
![Page 20: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/20.jpg)
Meeting People Where They Are
KnoWhat2Do PrepareFairSponsored by State Farm
- Preparedness Ally - C.E.R.T. demos, KW2D games,
materials
Add picture from event
![Page 21: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/21.jpg)
Getting Noticed
KnoWhat2Do Prepare FairSponsored by State Farm
- Preparedness Ally - C.E.R.T. demos, KW2D games,
materials
![Page 22: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/22.jpg)
![Page 23: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/23.jpg)
Taking the Message to the Streets
Disaster Preparedness Road Show• September 2007 & 2008
Press Conferences• Severe Weather Awareness Week • Outdoor Warning Systems 2008• Media Day 2009• Youth Program Release 2010
Individual Jurisdiction Events
Website, Twitter• relay real time information on
H1N1
• relay weather events and preparation links/tools
• announce upcoming events (PrepareFair, jurisdiction events)
![Page 24: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/24.jpg)
Regional Planner
Material Supplement
Continuation of advertising
Annual Prepare Fair
Future focuses on Corporate Sponsorship and jurisdiction budgeting
Prepared for 2010 and Beyond
![Page 25: Kw2 d hs_conf_2010- es edits](https://reader033.vdocuments.site/reader033/viewer/2022060206/55a228a11a28ab13578b4689/html5/thumbnails/25.jpg)