kw 2013 listing presentation land scape lil

7/27/2019 KW 2013 Listing Presentation Land Scape Lil

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Marketing Market InfoPricing

Your Home

Chosing an

AgentMisc

Preparing

Your HomeFAQ

kwNobody Moves the Market Like Keller |Williams

LIL HOEPFINGER 678-678-358-0428 [email protected]

The Process

NOW

the Largest Real

Estate Franchise in the US


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the Largest Real



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NOW

the Largest Real


2Sign Listing

Agreement

3Place The Sign

in Yard!

4I Instantly Start Marketing your

Home

1 Market Research

5Schedule Open

House6

ReceiveShowings

7I follow up with Clients and

Realtors on Showings receivedand gain feedback

8Review feedback withyou and see how its

going!


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NOW

the Largest Real


9 Receive Offers 10 Counteroffer ifneeded! 11 ContractAccepted!! 12 Receive Earnest Money

13Inspection!! &

Appraisal14

ChooseClosing

Company!

15AssemblePaper Work!

16The Closing !!!

In house title option!
http://partners-title.com/


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the Largest Real



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NOW

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REALTOR.com

Facts That Matter

Visitors on REALTOR.com

stay longer than on othercomparable sites. They takeanother look at a propertyand really comb throughthe details

Visitors on REALTOR.com

also come back moreoften than on any othercomparable site

Where more home buyers and sellers view more listings than anywhere else.That means your home has more chances to be seen and ultimately purchased.

Most Viewed


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NOWthe Largest RealEstate Franchise in the US

Each month, REALTOR.com attracts more than 13.7

million visits per month* from consumers interested

in buying a home. No other real estate site even

comes close to that number. The most comprehensive

national collection of homes for sale, REALTOR.comis the powerful site of its kind, is No. 1 in page views,

No. 1 in time spent searching and your No. 1 online

sales tool, and its getting stronger all the time. Nearly

14 million people dont visit a Web site by accident. It

takes a great deal of work, as REALTOR.com is

increasing awareness and driving traffic with its public

awareness campaignsInitiatives include providing locally-themed real estatestatistics and Top 10 lists to print, TV and Internet

media outlets in cities both big and small, as well as

investing capital to ensure that REALTOR.com listings

show up higher in online search engines that those of

the competition.

Thats

287,000,000Minutes inJanuary!


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Realtor.com is theindustrys most engaging

real estate search site.*

More Minutes

More Visits

More Pages Viewed


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More buyers = better chance offinding one that is willing to meetyour terms, price and desiredclosing date

90%

Home Buyers And Sellers

90% of home buyers andsellers use the internet to

search for their home1

Reach the widest audienceof potential buyers

More buyers = better chance

of finding one that is willingto meet your terms, priceand desired closing date

Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012

Importance of internet home search


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How will I showcase your

home to the most buyers?

I will help your home

rise to the top of the search,above other homes, byadding more photos.


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How will I showcase yourhome to the most buyers?

I place my cell phone

number at multiple points toincrease buyer callsfor your property.


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BrokerageWebsites

NationalPortals

Realtor.comSearchEngines

SocialMedia

With KWLS I will get the lead and that is best for you since I will know themost about the property and be able to sell it better than anyone else!


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Source: National Association of REALTORS

Internet Real estateagent

Yard sign Open house Print newspaper

advertisement

Home book ormagazine

Home builder Relocationcompany

Television Billboard

90% 88%

53%

45%

27%

18%17%

4% 4% 4%

88% 88%

55%

45%

30%

19%

16%

3%5%

2012 2011


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2002: Internetsurpassed print ads

2004: More buyers found their home oninternet than from signs

2009: The internet is THREE TIMESas powerful as signs

HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME


90%2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Internet 42%

Print Ads 1%

Signs 10%


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Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)



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MLS Real estate agentwebsite

REALTOR.com Real estatecompany website

Other website withreal estate listings

For-sale-by-ownerwebsite

Newspaperwebsite

Real estatemagazine website

Social networking Video hostingwebsites

54%

51%47%

39%27%

13%

6%4%

1% 1%

We have invested extra money in allthe top websites used for homesearches to make sure you have

maximum exposure of your listing tobuyers

M

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w

e

b

s

i

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79%

83%

82%

85%

84%

85%

84%

85%

88%

87%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

13% 14% 14% 13% 12% 12% 13% 11% 9% 10%7%3% 3% 2% 3% 2% 2% 3% 3% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Sold home using an agent FSBO Other Sold to home Buyer

Source: National Association of REALTORS2012


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Sold home using an agentDirectly from builder or

builders agentDirectly from theprevious owner

67%

75%77% 77% 77%

79%81%

77%

83%

89%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011

15% 14% 12% 12% 13% 12% 10% 8% 6% 7%

15%9% 9% 9% 9% 7% 6% 5% 5% 4%

2012


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(In Millions)

Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.


89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4.4

7.1

4.6

4.3 4.34.7

2012


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If home prices actually grew by 4% every year from 1989, the median home price would be$211,082, which is approximately 18% above where we are today.


1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5.9%

2.9%5.5%

2.7% 3.4%4.0% 3.1%

4.8% 5.2% 5.4% 3.8% 4.3%6.3% 7.0%

7.5% 8.3%

12.2%

1.3%

(1.8%)

(9.8%)

(12.5%)

0.6%

(2.7%)

6.3%


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Source: National Association of REALTORSSource: National Association of REALTORS

Mortgage rates hit a record low for the year 2012 at 3.66%.

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

10.3%10.1%9.3%

8.4%7.3%

8.4%7.9% 7.8% 7.6%

6.9%7.4%

8.1%7.0%

6.5% 5.8% 5.8% 5.9% 6.4% 6.3% 6.0%5.0% 4.7% 4.5% 3.7

2012


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Properly priced, you will have the possibility of

many more buyers competing for your property.

Asking Price Comparedto Market Value

Percentage of Potential Buyerswho will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%


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To get your home sold for the most money in the least time, we have to price it in the market.


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`

Ac

tivity

1 2 3 4 5 6 7

1 Timing is extremely important in the real estate market!

3 It has the greatest opportunity to sell when it is new on the market!

2 A property attracts the most activity from the real estate community and potential buyers when it is first listed

Weeks


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Pricing it Right off the bat would increaseyour result of selling it at or above market

value vs. selling it below Market Valueafter you lose the new listing traffic new

listing appeal!!

If you want to be competitive.

The buying market has a short attention span.

Pricing your home right the first time is key.

Proper pricing attracts buyers.

An overpriced house will not sell.

We want to generate offers before the market moves on to newer

listings.


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Agent Productivity

KW: 17.8%

NAR: 9.2%

INCREASE IN UNITS CLOSEDU.S. | END OF YEAR 2012


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20%

15%

10%

5%0%

Our agents businesses are growing

kw: +17.8%

Industry: 9.2%

PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OFYEAR 2012


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Preparing Your Home for Sale

Cleanliness

Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do notadequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollarsmore. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors mustbe eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyersdo!Showtime

When your home is being shown, please do the following: Keep all lights on Keep all drapes and shutters open Keep all doors unlocked Leave soft music playing Take a short excursion with your children and pets Let the buyer be at ease and let the agents do their job Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estateoffice, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give ususeful information to use in marketing your home.

Paint & CarpetPaint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If yourhouse has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusualcolor, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have moremoney than you have to replace carpet. They don't. They simply buy elsewhere.Curb Appeal

Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees aretrimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.


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F.A.Q.


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Wil l you be present at all show ings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What i f another agent tel ls us they can get us m ore for the house?

Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.

Do we have any responsibi l i t ies during the marketing of ou r home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easy

tips and quick fixes to maximize your home's appeal.

What happens once w e get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everything


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Receiving Offers

Presentation of Offers

When an offer is generated on your home, you can expect the following from us:1. Present the offer to you personally.2. Have the cooperating agent share the buyers qualifications.3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and whatthey are asking for.4. Discuss all offers with you in private, after listening to the other agents input.

We will give you as much information as possible regarding:1. Current market and finance activity.2. Other sales to date.3. Competition.4. Agent comments.

Negotiating the Sale

When purchase contracts are negotiated, you will be kept informed every step of the way.Other items to expect during the selling process:

1. Establish and explain guidelines prior to presentation.2. Present all offers to youas quickly as possible.3. Review the contract with you.4. Keep you up to date on current market activity, which may affect the strength of the offer.5. Ensure that all parties in all transactions are treated fairly and with honest consideration.6. Make certain that there is compliance with disclosure laws and ordinances.


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The Process


ALL HANDS ON DECKRising to the Top in Todays Market!

kw 2013 listing presentation land scape lil

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