kuwait

1
151 Kuwait CONFERENCE SPONSORSHIP WITHDRAWN MORE than 60% of the people of Kuwait are overweight. From being a sparsely inhabited piece of desert on the Arabian Gulf occupied by nomadic Beduin, the discovery of oil rocketed the country into the 20th century. Now people of more than 120 nationalities outnumber Kuwaitis by nearly 2 to 1, and multinational corporations bid for the favours of fabulously wealthy y oil sheiks. ’Kentucky Fried Chicken’, ’Hungry Bunny’ hamburgers, ’7-up’, and ’Coca-Cola’ are the staple diets. Chevrolets, Cadillacs, and Mercedes Benz are the preferred mode of transport. Cardiovascular disease is now the commonest cause of death, followed closely by road traffic accidents and poisonings. Although the exact prevalence of diabetes is not known, the incidence appears to be increasing, and first estimates suggest that it is more common than in Europe and is predominantly non-insulin- dependent. Aware of these self-inflicted health problems, the Department of Food and Nutrition held a symposium on obesity during the first Nutrition Week in Kuwait at the end of November. UK doctors and dietitians discussed with their Kuwait counterparts the hazards of obesity and diabetes at the Al-Mubarak Al-Kabeer Hospital. Unfortunately food manufacturers and distributors in Kuwait saw Nutrition Week as an excuse to market their products. American food chains declared it "Yum Yum Week". Television advertisements promoted one fast food after another, and ’Diet 7-up’ ("all taste and less calories") was the obesity conference logo. Meanwhile, at the Hilton Hotel, Kellogg’s had organised a parallel conference on "dietary fibre-its role in healthy living" and had flown out Denis Burkitt, whose work on dietary fibre has made healthy eating respectable and bran almost edible. The Kuwait trip was the start of a whistle-stop tour of the Middle East during which Mr Burkitt and co-worker Sheila Bingham exhorted their audiences not to abandon traditional foods such as chick-peas and beans for breakfast. For one doctor in the audience the irony seemed too great-Denis Burkitt standing in front of a wall of cornflakes which at 0 g of fibre per 100 g is probably rivalled only by’Rice Krispies’ as having the lowest fibre content of any breakfast cereal. "Why were they so prominently displayed at a conference on dietary fibre?" he asked. Wilf Hamilton from the Kellogg’s food company in the United Kingdom agreed that cornflakes were low in fibre (how could he deny it?) but suggested that above all a product must be "acceptable" to its customers-in their advertising material Kellogg’s always showed a bowl of cornflakes beside some wholemeal toast. This curious answer failed to allay the suspicions of some of the audience, who felt that the whole exercise was a promotion for the famous flakes. These suspicions were confirmed when a few days later Kellogg’s withdrew their sponsorship of the obesity conference, having discovered that the awkward questioner in the audience was a speaker at the obesity conference. Such behaviour from a multinational corporation as successful as Kellogg’s seems extraordinary, but perhaps therein lies the answer-Kellogg’s agent in Kuwait admitted that sales had increased by 1200% this year, and cornflakes sold 20 times more than all the other Kellogg’s cereals. If Kuwait is to salvage the health of its people it will not be able to rely on responsible marketing by commercial food manufacturers, and unless it adopts a food policy backed up by legislation, Nutrition Week in the 21st century will still be lamenting the devastation caused by Western-style living. In England Now "THAT will do, thank you", said the elderly academic after about ten minutes-to conclude the oral examination. "I am satisfied", he added, "that you can speak French. But before you go, tell me-what is all this about?" We walked out of the room into the college garden and enjoyed the brilliant morning sunlight. I had been expecting his question, for there I was-perhaps ten years his senior-sitting my A-level French in my 81st year. "Simply", I replied, "to encourage my grandson-whose approach to modem languages fills me with despair. In a word, I hope he will see this as a challenge ..." The examiner nodded sympathetically, but his expression betrayed doubt about my approach to the problem. Our dialogue in French had covered a fair amount of ground: my work before I retired, my family, holidays-and especially visits to France and North Africa. Finally, he asked me to say something of my daily routine. "I rise", I began, "between 5 and 5.30 am and make a large jug of coffee ..." But I lapsed into English in my attempt to dispel his incredulity. "Yes", I explained, "after World War II, I had become so painfully aware of the years that the locusts had eaten that I resolved to study intensively for three hours before breakfast every day. And this", I added, "has gone on for over thirty years..." "But surely", he broke in, "you don’t work all day from 5 am?" "Oh no", I replied, "I enjoy my siesta for an hour or so after lunch" (the deep siesta induced by an electric blanket, I might have added). A fortnight later I sat the written part of the examination, timed to begin at 2 pm. When the college clock impatiently chimed the half-hour, I knew that disaster was imminent. The questions were fair enough. My difficulty was that though my eyes remained open, my brain had reflexly lapsed into siesta. The simplest grammatical rules were swathed in rolling mist, and at my elbow a drowsy Morpheus mumbled absurdities by way of advice. The outcome might have been worse: I scraped through, perhaps on compassionate grounds. Meanwhile, my grandson, habitually combining breakfast with luncheon, completed the examination that afternoon (mercifully elsewhere) with commendable success. This chastening experience generated a number of reflections on the value of assessment through conventional examinations. At the moment, the educational world is in turmoil. Much confidence is placed on changing the administrative structure in schools and in creating a competitive element among teachers. The results-if they can be assessed-remain to be seen. But is enough attention paid to the many factors that influence the performance of the individual pupil when he or she is under stress in the actual examination? Some fifty years ago Prof C. W. Valentine wrote a remarkable book on examinations and examiners. Does anybody read it now? It provides an invaluable corrective for those who make sweeping generalisations on the subject, and especially on the prognostic value of examination results. A. J. P. Taylor, the distinguished historian, in his introduction to Kenneth Morgan’s biography of David Lloyd George,! says "... count up all his [L1.G’s] faults, set against them what he achieved, and it is difficult to resist the feeling that Lloyd George was the greatest ruler of England since Oliver Cromwell". But Kenneth Morgan has to record that Lloyd George passed his law examination "with only third-class honours". Such was the examiners’ grading of this undoubted man of genius who, in his day, did "... bestride the narrow world Like a Colossus..." " These-for me-are what the divines call "comfortable words"-at any rate, when it comes to A levels in the ninth decade of life. * * * I TRIED to telephone my defence society the other day. I wasn’t worried about anything, you understand-not that I knew about, anyway. Just returning a call to give them a Lancet reference. The first three times the number was engaged; then I got a ringing tone for six minutes, but no reply. Three more tries, all engaged; then it rang for ten minutes until British Telecom’s automatic cut-off informed me-rather unhelpfully-"I’m sorry, your call is not being answered". Another call by myself and one by the operator: both engaged. The annual subscription-not that I pay it any more-is set to go up to L 1350 pa. I suppose that if people could actually get through, subscriptions would have to be even more expensive. 1. Morgan KO Lloyd George London Weidenfeld and Nicolson, 1974

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Page 1: Kuwait

151

KuwaitCONFERENCE SPONSORSHIP WITHDRAWN

MORE than 60% of the people of Kuwait are overweight. From

being a sparsely inhabited piece of desert on the Arabian Gulfoccupied by nomadic Beduin, the discovery of oil rocketed thecountry into the 20th century. Now people of more than 120nationalities outnumber Kuwaitis by nearly 2 to 1, and

multinational corporations bid for the favours of fabulously wealthy yoil sheiks. ’Kentucky Fried Chicken’, ’Hungry Bunny’hamburgers, ’7-up’, and ’Coca-Cola’ are the staple diets.

Chevrolets, Cadillacs, and Mercedes Benz are the preferred mode oftransport. Cardiovascular disease is now the commonest cause of

death, followed closely by road traffic accidents and poisonings.Although the exact prevalence of diabetes is not known, theincidence appears to be increasing, and first estimates suggest that itis more common than in Europe and is predominantly non-insulin-dependent. Aware of these self-inflicted health problems, theDepartment of Food and Nutrition held a symposium on obesityduring the first Nutrition Week in Kuwait at the end of November.UK doctors and dietitians discussed with their Kuwait counterpartsthe hazards of obesity and diabetes at the Al-Mubarak Al-KabeerHospital. Unfortunately food manufacturers and distributors inKuwait saw Nutrition Week as an excuse to market their products.American food chains declared it "Yum Yum Week". Televisionadvertisements promoted one fast food after another, and ’Diet7-up’ ("all taste and less calories") was the obesity conference logo.Meanwhile, at the Hilton Hotel, Kellogg’s had organised a parallelconference on "dietary fibre-its role in healthy living" and hadflown out Denis Burkitt, whose work on dietary fibre has made

healthy eating respectable and bran almost edible. The Kuwait tripwas the start of a whistle-stop tour of the Middle East during whichMr Burkitt and co-worker Sheila Bingham exhorted their audiencesnot to abandon traditional foods such as chick-peas and beans forbreakfast. For one doctor in the audience the irony seemed toogreat-Denis Burkitt standing in front of a wall of cornflakes whichat 0 g of fibre per 100 g is probably rivalled only by’Rice Krispies’as having the lowest fibre content of any breakfast cereal. "Whywere they so prominently displayed at a conference on dietaryfibre?" he asked. Wilf Hamilton from the Kellogg’s food companyin the United Kingdom agreed that cornflakes were low in fibre(how could he deny it?) but suggested that above all a product mustbe "acceptable" to its customers-in their advertising materialKellogg’s always showed a bowl of cornflakes beside somewholemeal toast.

This curious answer failed to allay the suspicions of some of theaudience, who felt that the whole exercise was a promotion for thefamous flakes. These suspicions were confirmed when a few dayslater Kellogg’s withdrew their sponsorship of the obesityconference, having discovered that the awkward questioner in theaudience was a speaker at the obesity conference. Such behaviourfrom a multinational corporation as successful as Kellogg’s seemsextraordinary, but perhaps therein lies the answer-Kellogg’s agentin Kuwait admitted that sales had increased by 1200% this year, andcornflakes sold 20 times more than all the other Kellogg’s cereals. IfKuwait is to salvage the health of its people it will not be able to relyon responsible marketing by commercial food manufacturers, andunless it adopts a food policy backed up by legislation, NutritionWeek in the 21st century will still be lamenting the devastationcaused by Western-style living.

In England Now

"THAT will do, thank you", said the elderly academic after aboutten minutes-to conclude the oral examination. "I am satisfied", headded, "that you can speak French. But before you go, tell

me-what is all this about?" We walked out of the room into the

college garden and enjoyed the brilliant morning sunlight. I hadbeen expecting his question, for there I was-perhaps ten years hissenior-sitting my A-level French in my 81st year. "Simply", Ireplied, "to encourage my grandson-whose approach to modemlanguages fills me with despair. In a word, I hope he will see this as achallenge ..." The examiner nodded sympathetically, but hisexpression betrayed doubt about my approach to the problem.Our dialogue in French had covered a fair amount of ground: my

work before I retired, my family, holidays-and especially visits toFrance and North Africa. Finally, he asked me to say something ofmy daily routine. "I rise", I began, "between 5 and 5.30 am andmake a large jug of coffee ..." But I lapsed into English in myattempt to dispel his incredulity. "Yes", I explained, "after WorldWar II, I had become so painfully aware of the years that the locustshad eaten that I resolved to study intensively for three hours beforebreakfast every day. And this", I added, "has gone on for over thirtyyears..." "But surely", he broke in, "you don’t work all day from5 am?" "Oh no", I replied, "I enjoy my siesta for an hour or so afterlunch" (the deep siesta induced by an electric blanket, I might haveadded). A fortnight later I sat the written part of the examination,timed to begin at 2 pm. When the college clock impatiently chimedthe half-hour, I knew that disaster was imminent. The questionswere fair enough. My difficulty was that though my eyes remainedopen, my brain had reflexly lapsed into siesta. The simplestgrammatical rules were swathed in rolling mist, and at my elbow adrowsy Morpheus mumbled absurdities by way of advice. Theoutcome might have been worse: I scraped through, perhaps oncompassionate grounds.Meanwhile, my grandson, habitually combining breakfast with

luncheon, completed the examination that afternoon (mercifullyelsewhere) with commendable success.

This chastening experience generated a number of reflections onthe value of assessment through conventional examinations. At the

moment, the educational world is in turmoil. Much confidence is

placed on changing the administrative structure in schools and increating a competitive element among teachers. The results-if theycan be assessed-remain to be seen. But is enough attention paid tothe many factors that influence the performance of the individualpupil when he or she is under stress in the actual examination? Somefifty years ago Prof C. W. Valentine wrote a remarkable book onexaminations and examiners. Does anybody read it now? It

provides an invaluable corrective for those who make sweepinggeneralisations on the subject, and especially on the prognosticvalue of examination results.

A. J. P. Taylor, the distinguished historian, in his introduction toKenneth Morgan’s biography of David Lloyd George,! says"... count up all his [L1.G’s] faults, set against them what heachieved, and it is difficult to resist the feeling that Lloyd Georgewas the greatest ruler of England since Oliver Cromwell". ButKenneth Morgan has to record that Lloyd George passed his lawexamination "with only third-class honours". Such was the

examiners’ grading of this undoubted man of genius who, in his day,did"... bestride the narrow worldLike a Colossus..." "

These-for me-are what the divines call "comfortablewords"-at any rate, when it comes to A levels in the ninth decadeof life.

* * *

I TRIED to telephone my defence society the other day. I wasn’tworried about anything, you understand-not that I knew about,anyway. Just returning a call to give them a Lancet reference. Thefirst three times the number was engaged; then I got a ringing tonefor six minutes, but no reply. Three more tries, all engaged; then itrang for ten minutes until British Telecom’s automatic cut-offinformed me-rather unhelpfully-"I’m sorry, your call is not

being answered". Another call by myself and one by the operator:both engaged. The annual subscription-not that I pay it anymore-is set to go up to L 1350 pa. I suppose that if people couldactually get through, subscriptions would have to be even moreexpensive.

1. Morgan KO Lloyd George London Weidenfeld and Nicolson, 1974