kursha woodgate the qeiicc masterclass
DESCRIPTION
Slides from Kursha Woodgate's presentation at The QEIICC Masterclass 'Extending your Audience through Social Media' 3rd Feb 2012TRANSCRIPT
Extending your audiencethrough social media
#QEIICCMasterclass
Agenda
• 1000 Chairman’s welcome • 1005 Introduction
– Kursha Woodgate, Managing Director, Mexia Communications
• 1020 Building a Social Media Community• 1050 Integrating Social Media with Hybrid Events –
– Paul Cook, Managing Director, Planet Planit
• 1125 Refreshments and Show rounds• 1155 Effectively using Twitter to create buzzing
conferences– Caroline Hirst, Associate Project Manager, Kenes UK
Building a social media community
Kursha WoodgateManaging Director
Mexia Communications
“The only thing worse than being talked about is not being talked about.”
Oscar Wilde
• Communications career spanning 18 years, established Mexia in Jan ’06
• Experience in journalism, agency PR, in-house marketing, event management
• Regular speaker on social media and articles published
• UK and overseas experience
Kursha Woodgate
Client experience
Social media strategy
• ICE approach• Identify• Connect• Engage
I – identifyC – connectE - engage
Content planning
• Culture of each social network• Types of content:
N.I.S.O.M
News!
Interactive
Conversation rate, not conversion rate
Sharing - #EIR
Original
Multimedia
The #hashtag…
Check your hashtag…
Managing multiple accounts
Management tools
• Multiple accounts:– Tweetdeck– Hootsuite– Send Social Media
• Setting up alerts– Socialoomph
• Monitoring mentions• Measuring impact and reach– Klout– Socialmention
Promoting your event
• Building fans and followers• Social media links everywhere!• Steady stream of content• Engagement– Before– During– After
Engagement
• Before the event– ICE strategy– Get your hashtag! – register a Twub– Create an event (FB, LinkedIn)– Get sponsors to support #hashtag– Get speakers to support #hashtag– Engage for input – NISOM – schedule content– Establish crisis management process– Make it clear that non attendees can engage remotely during the
event– Get delegates to register their Twitter handle– Follow and create list of delegate tweeps
Engagement• During the event
– Monitor for feedback and comments– Use for Q&A– Promote with Twitterwall and feeds throughout the venue– Share latest news– Important updates and messages (eg lost keys!)– Ensure remote audience is listened to and referenced during event
• After the event– Say your thank yous!– Share feedback– Monitor hashtag usage– Maintain the momentum – build for next time
Extra help
Mexia Communications offers:
• Social media training• Social media consultancy and planning• Outsourced managed content service
@mexiaPRMexiacomms
Mexia Communications